Cloud Computing
for the Enterprise
Andy Jassy
SVP, Amazon Web Services
Quick Update on AWS
7 Years Young
Amazon S3 launched: March 14th 2006
Broad & Deep Services to Support Any Workload
Compute Networking
Storage &
CDN
Database App Services Management
Amazon EC2...
AWS Service Launches and Feature Updates
2007 2008 2009 2010 2011 2012 2013
9
24
48
82
61
159
AWS Global Infrastructure
9 regions
26 availability zones
42 edge locations
Hundreds of Thousands of Customers in 190 Countries
Free steak
campaign
Facebook
page
Mars exploration
ops
Consumer
social app
Ticket pricing
optimization
SAP &
Sharepoint
Se...
Thriving Partner Ecosystem
Consulting Partners Technology Partners Marketplace
25 categories
778 product listings
2012
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole...
Infrastructure as a Service Magic Quadrant
2013
“AWS is the overwhelming market
share leader, with more than five
times th...
Enterprise Update
Comprehensive Security Capabilities to Support Any
Workload
Identity & access management
Multi-factor authentication
Secur...
Certifications and Accreditations for Workloads that
Matter
Enterprise Capabilities Added in the Last 3
Years
VPC
Direct Connect
Identity & Access Management
Identity Federation
Cons...
Data warehouse as a service
Scale from hundreds of gigabytes to
a petabyte or more
Use your existing SQL-based tools
Pay a...
Easily archive files from
on-premises or directly
from Amazon S3
$0.01 per GB per month
Designed for 11 9s of
durability, ...
AWS CloudHSM
Dedicated access to HSM
appliances managed & monitored
by AWS, but you control the keys.
Increase performance...
Why AWS is the Long Term, Low Cost Choice
1
Replace up-front
capital expense with
low variable cost
Source: IDC Whitepaper...
Why AWS is the Long Term, Low Cost Choice
6
Premium security
spec at non-premium
prices
4
Save more money as
you grow bigg...
Enterprises Lowering Costs with AWS
Saved $34M on
SmartHub app
10’s of millions of $
saved with first 12 apps
migrated to ...
Increased Agility Dominates Feedback from Our
Enterprise Customers as the Top Reason to use AWS
Add New Dev Environment
Ad...
“We reduced application
deployment times from 2
months to 3 days.”
“Time to deploy from went
weeks to hours.”
Source: IDC ...
AWS Adoption in
the Enterprise
Quick Reminder on the Benefits of Cloud
Computing
Replace
CapEx with
OpEx
Lower
Overall
Costs
No More
Guessing
Capacity
Ag...
Many Enterprises Worry that These are the Only Two
Choices
Build a
“private”
cloud
Rip and
replace with
AWS
#1 #2
The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice
Corporate Data
Centers
On-Premises
Resources
Cloud
Resour...
Active Directory
Network Configuration
Encryption
Back-up Appliances
Users & Access Rules
Your Private Network
HSM Applian...
Our Ecosystem Allows You to Use Your Existing
Management Tools
Single Pane of Glass
On-Premises
Data centers
Management To...
How Enterprises Are Using AWS
Strategy 1: Cloud for Development & Test
Environments
SAP
Reduced deployment time
from weeks to days
Microsoft
Application...
Strategy 2: Build New Apps for the Cloud
Faster to build
Facebook
App
Global Web
Sites
Mobile
Streaming
Social
Games
Consu...
Analytics
Backup
Storage
Gateway
Elastic Map
Reduce
RedShift
Amazon S3
Strategy 3: Use Cloud to Make Existing On-Premises
...
Big Data
Analytics
Export operational
data to AWS for
analytics
processing
Oracle
databases
Automated back-
up to S3 with
...
Strategy 4: New Cloud Apps that Integrate
Back to On-premises Systems
On-Prem Data
Centers
Hybrid
App
AWS serves up
applic...
Strategy 5: Migrate Existing Apps to the
Cloud
1/3 of servers
migrated to AWS
Saved 1-1.5 million GBP
App
Your Data
Center...
Strategy 6: All-in
10,000s of EC2 instances in
multiple regions & zones
100s of middle tier services &
applications to sup...
How to Choose
a Cloud
Provider
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AWS Enterprise Summit London 2013- Andy Jassy- AWS Keynote

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AWS Enterprise Summit London 2013- Andy Jassy- AWS Keynote

  1. 1. Cloud Computing for the Enterprise Andy Jassy SVP, Amazon Web Services
  2. 2. Quick Update on AWS
  3. 3. 7 Years Young Amazon S3 launched: March 14th 2006
  4. 4. Broad & Deep Services to Support Any Workload Compute Networking Storage & CDN Database App Services Management Amazon EC2 Amazon EMR Amazon ELB Amazon Route 53 Amazon VPC AWS Direct Connect Amazon S3 Amazon Glacier Amazon EBS AWS Import/Exp Amazon RDS Amazon DynamoDB Amazon Elasticache Amazon RedShift Amazon CloudSearch Amazon SWF Amazon SQS Amazon SNS Amazon SES Amazon Elastic Transcoder AWS IAM Amazon CloudWatch AWS Elastic Beanstalk AWS Cloudformation AWS Data Pipeline AWS OpsWorks AWS CloudHSM AWS Trusted Advisor AWS Marketplace AWS Premium Support AWS Professional Services AWS Training
  5. 5. AWS Service Launches and Feature Updates 2007 2008 2009 2010 2011 2012 2013 9 24 48 82 61 159
  6. 6. AWS Global Infrastructure 9 regions 26 availability zones 42 edge locations
  7. 7. Hundreds of Thousands of Customers in 190 Countries
  8. 8. Free steak campaign Facebook page Mars exploration ops Consumer social app Ticket pricing optimization SAP & Sharepoint Securities Trading Data Archiving Gene sequencing Marketing web site Interactive TV apps Financial markets analytics R&D data analysis Consumer social app Big data analytics Web site & media sharing Disaster recovery Media streaming Web and mobile apps Streaming webcasts Facebook app Consumer social app Every Imaginable Use Case
  9. 9. Thriving Partner Ecosystem Consulting Partners Technology Partners Marketplace 25 categories 778 product listings
  10. 10. 2012 Every day, AWS adds enough server capacity to power this $5B enterprise $5.2B retail business 7,800 employees A whole lot of servers 2003
  11. 11. Infrastructure as a Service Magic Quadrant 2013 “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.”
  12. 12. Enterprise Update
  13. 13. Comprehensive Security Capabilities to Support Any Workload Identity & access management Multi-factor authentication Security groups & Network ACL Dedicated instances AWS Virtual Private Cloud (VPC) AWS Direct Connect Access Control Encryption Networking S3 encryption RDS Oracle transparent encryption AWS CloudHSM
  14. 14. Certifications and Accreditations for Workloads that Matter
  15. 15. Enterprise Capabilities Added in the Last 3 Years VPC Direct Connect Identity & Access Management Identity Federation Consolidated Billing Cost Alerts Cost Allocation Tagging RDS Oracle RDS SQL Server Dedicated Instances
  16. 16. Data warehouse as a service Scale from hundreds of gigabytes to a petabyte or more Use your existing SQL-based tools Pay as you go $999/TB/Year 10GigE (HPC) Amazon S3 Ingestion Backup Restore Node Node Node Node Standard BI Tools JDBC/ODBC Amazon RedShift
  17. 17. Easily archive files from on-premises or directly from Amazon S3 $0.01 per GB per month Designed for 11 9s of durability, just like Amazon S3Amazon Glacier images videos files binarie ssnapsh ots S3 NAS Amazon Glacier
  18. 18. AWS CloudHSM Dedicated access to HSM appliances managed & monitored by AWS, but you control the keys. Increase performance for applications that use HSMs for key storage or encryption. Comply with stringent regulatory and contractual requirements for key protection. EC2 Instance AWS CloudHSM AWS CloudHSM
  19. 19. Why AWS is the Long Term, Low Cost Choice 1 Replace up-front capital expense with low variable cost Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 “Average of 400 servers replaced per customer” 2 Economies of scale allow us to continually lower costs 37 price reductions 3 Pricing model choice to support variable & stable workloads On-demand Reserved Spot
  20. 20. Why AWS is the Long Term, Low Cost Choice 6 Premium security spec at non-premium prices 4 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing “We now have a security posture consistent with that of a multi-billion dollar company.” Jim Warren, CIO RATB “IT staff are now 52% more productive, saving nearly $150,000 per application per year.” 5 Drive down IT labor costs both up-front & on-going Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012
  21. 21. Enterprises Lowering Costs with AWS Saved $34M on SmartHub app 10’s of millions of $ saved with first 12 apps migrated to AWS Saved 1-1.5M GBP by migrating 1/3 of servers migrated to AWS Reduced hosting costs by 50% over 3 years vs. acquiring new data center space
  22. 22. Increased Agility Dominates Feedback from Our Enterprise Customers as the Top Reason to use AWS Add New Dev Environment Add New Production Environment Add New Environment in Japan Add 1,000 Servers Remove 1,000 servers Number of Instances 1,000 Instance Type M3 Extra Large Availability Zone US-West-2b Launch aws.amazon.com/managementconsole AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks
  23. 23. “We reduced application deployment times from 2 months to 3 days.” “Time to deploy from went weeks to hours.” Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012 0 100% 200% 300% 400% 500% 600% 5X Faster
  24. 24. AWS Adoption in the Enterprise
  25. 25. Quick Reminder on the Benefits of Cloud Computing Replace CapEx with OpEx Lower Overall Costs No More Guessing Capacity Agility / Speed / Innovation ✔ ✔ ✔ ✔ ✔ Shift Focus to Differentiation Go Global in Minutes ✔
  26. 26. Many Enterprises Worry that These are the Only Two Choices Build a “private” cloud Rip and replace with AWS #1 #2
  27. 27. The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice Corporate Data Centers On-Premises Resources Cloud Resources Integration
  28. 28. Active Directory Network Configuration Encryption Back-up Appliances Users & Access Rules Your Private Network HSM Appliance Cloud back-ups AWS Direct Connect Your On-Premise Apps Your Cloud Apps Integrating AWS with Your Existing On-Premises Infrastructure Corporate Data Centers
  29. 29. Our Ecosystem Allows You to Use Your Existing Management Tools Single Pane of Glass On-Premises Data centers Management Tool Partners
  30. 30. How Enterprises Are Using AWS
  31. 31. Strategy 1: Cloud for Development & Test Environments SAP Reduced deployment time from weeks to days Microsoft Applications Reduced dev & test environment costs SAP 70% reduction in operational costs
  32. 32. Strategy 2: Build New Apps for the Cloud Faster to build Facebook App Global Web Sites Mobile Streaming Social Games Consumer apps Genetic Sequencing Marketing Campaigns Less expensive to run Distributed architectures for high availability Easier to manage Financial record archiving
  33. 33. Analytics Backup Storage Gateway Elastic Map Reduce RedShift Amazon S3 Strategy 3: Use Cloud to Make Existing On-Premises Apps Better ... Corporate Data Centers App 1 App 2 App N
  34. 34. Big Data Analytics Export operational data to AWS for analytics processing Oracle databases Automated back- up to S3 with Oracle RMAN Strategy 3: Use Cloud to Make Existing On-Premises Apps Better Big Data Analytics 50% cost reduction with 2X faster queries using Amazon Redshift
  35. 35. Strategy 4: New Cloud Apps that Integrate Back to On-premises Systems On-Prem Data Centers Hybrid App AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions
  36. 36. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS Saved 1-1.5 million GBP App Your Data Center Migrated 500 web properties in 5 months New product web sites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  37. 37. Strategy 6: All-in 10,000s of EC2 instances in multiple regions & zones 100s of middle tier services & applications to support 33M+ global members At peak consumes 1/3 of US Internet bandwidth
  38. 38. How to Choose a Cloud Provider
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