Accelera'ng*Growth,*Innova'on*and*
Global*Expansion*with*Cloud*Compu'ng*
Markku*Lepisto*–*Technology*Evangelist*
@markkule...
Agenda*
•  Growth*Limiters*
•  From*Owning*to*Ren'ng*
•  New*Best*Prac'ces*
•  Rekindling*Innova'on*
•  Going*Global*
•  A...
GROWTH'LIMITERS'
Common*Problems*
•  Long*lead*'mes*
•  Inability*to*predict*success*
•  Sta'c,*preLinvested*capacity*
•  Lack*of*resources...
FROM'OWNING'TO'RENTING'
Economic*Uncertainty*
OnLDemand,*PayLPerLUse*
•  Avoid*large*upfront*investments**
•  Avoid*deprecia'ng*assets*
•  Rent*infrastructure*and*usefu...
Everything*Available*as*a*Service*
•  Infrastructure*
•  Database*
•  Applica'on*Services*
•  Deployment*&*Management*
•  ...
NEW'BEST'PRACTICES'
Minimum*Viable*Product*(MVP)*
•  Release*quickly*
•  Limited*core*features*
•  Iterate*in*produc'on*
•  Business*decisions...
Deliver*Con'nuously*
•  Infrastructure*as*Code*
– Everything*now*programmable*
– App*=*code*+*infrastructure*descrip'on*
–...
test*
Con'nuous*Integra'on*
code* build*plan*
Agile*Development*
Source*h^p://www.collab.net*
deploy* operate*
collabora'o...
CloudLSOA*
S
O
A
•  CloudLna've*New*Applica'ons*
•  SOA*principles*leveraging*Cloud*services*
•  Architect*for*
–  Automa'...
CloudLna've*Architectures*
•  Decompose*to*building*blocks*
•  Blocks*implement*1*useful*service*each*
– Infrastructure*–*...
GO'GLOBAL'
Expand*Customer*Base*
Go*Global*–*in*Minutes*
•  Launch*in*a*test*market*
•  Collect*all*logs*
•  A/B*tes'ng*
•  Big*Data*analy'cs*!*ac'onable*i...
AMAZON'WEB'SERVICES'
Regions,*Zones*and*Edge*Loca'ons*
Storage*
S3 EBS Glacier Storage
Gateway
AWS'
Global'
Infrastru
cture'
API'
AWS'Global'Infrastructure'
AWS'Global'Infrastru...
How can You get Started?
announcing'
AWS'AcEvate'
Packages & Benefits
AWS'AcEvate'
SelfGStarter'Package'
Startups*doing*it*on*their*own*
PorIolio'Package*
Startups*in*selec...
as*
Sign up Now
AWS'AcEvate'
aws.amazon.com/ac'vate*
DEMO'
Thank You!
aws.amazon.com*
Markku*Lepisto*–*Technology*Evangelist*
@markkulepisto*
Accelerating Growth with Cloud - HK Startup Happy Hour
Accelerating Growth with Cloud - HK Startup Happy Hour
Accelerating Growth with Cloud - HK Startup Happy Hour
Accelerating Growth with Cloud - HK Startup Happy Hour
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Accelerating Growth with Cloud - HK Startup Happy Hour

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Tips on how to accelerate your startup's growth, innovation and global expansion, leveraging the cloud, and related new best practices.

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  • Very fine and interesting. Many thanks and nice greetings from Austria.
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Accelerating Growth with Cloud - HK Startup Happy Hour

  1. 1. Accelera'ng*Growth,*Innova'on*and* Global*Expansion*with*Cloud*Compu'ng* Markku*Lepisto*–*Technology*Evangelist* @markkulepisto*
  2. 2. Agenda* •  Growth*Limiters* •  From*Owning*to*Ren'ng* •  New*Best*Prac'ces* •  Rekindling*Innova'on* •  Going*Global* •  AWS*Intro*
  3. 3. GROWTH'LIMITERS'
  4. 4. Common*Problems* •  Long*lead*'mes* •  Inability*to*predict*success* •  Sta'c,*preLinvested*capacity* •  Lack*of*resources* •  High*cost*of*failure* •  Risk*aversion* !*S'fled*Innova'on*
  5. 5. FROM'OWNING'TO'RENTING' Economic*Uncertainty*
  6. 6. OnLDemand,*PayLPerLUse* •  Avoid*large*upfront*investments** •  Avoid*deprecia'ng*assets* •  Rent*infrastructure*and*useful*services*when*needed* •  Low*variable*costs*that*follow*usage* *****No*more*capacity*guessing*
  7. 7. Everything*Available*as*a*Service* •  Infrastructure* •  Database* •  Applica'on*Services* •  Deployment*&*Management* •  Analy'cs* •  Open*Source*&*Commercial*SW*
  8. 8. NEW'BEST'PRACTICES'
  9. 9. Minimum*Viable*Product*(MVP)* •  Release*quickly* •  Limited*core*features* •  Iterate*in*produc'on* •  Business*decisions*based*on*data* •  New* –  Business*processes,** –  Procurement,*delivery*models* –  Business*models:*freemium,*inLapp* –  And*culture!* * “Produc(on*is*truly*the*only*place** you*can*validate*your*code”* L*Michael*Nygard,*author*of*‘Release*it!’*
  10. 10. Deliver*Con'nuously* •  Infrastructure*as*Code* – Everything*now*programmable* – App*=*code*+*infrastructure*descrip'on* – In*version*control* •  Full*test*automa'on* •  Frequent*small*risk*&*size*builds* •  Successful*builds*to*produc'on*
  11. 11. test* Con'nuous*Integra'on* code* build*plan* Agile*Development* Source*h^p://www.collab.net* deploy* operate* collabora'on* value* DevOps* release* Con'nuous*Delivery*
  12. 12. CloudLSOA* S O A •  CloudLna've*New*Applica'ons* •  SOA*principles*leveraging*Cloud*services* •  Architect*for* –  Automa'on* –  Scale* –  Cost* –  Availability* –  Data* •  Applica'ons*are** –  AlwaysLon* –  SelfLhealing* –  An'Lfragile*
  13. 13. CloudLna've*Architectures* •  Decompose*to*building*blocks* •  Blocks*implement*1*useful*service*each* – Infrastructure*–*middleware*–*business*logic* •  Monitor,*scale*independently* •  Expose*through*APIs* •  Decouple*with*idempotent*interfaces,*queues* – horizontal*scaleLout* – resiliency*
  14. 14. GO'GLOBAL' Expand*Customer*Base*
  15. 15. Go*Global*–*in*Minutes* •  Launch*in*a*test*market* •  Collect*all*logs* •  A/B*tes'ng* •  Big*Data*analy'cs*!*ac'onable*insights* •  Feedback*to*product*team* •  Iterate*and*deliver*improvements*con'nuously* Once*you*hit*the*sweet*spot*–* •  Programma'cally*replicate*the*offering*to*all*global*regions*
  16. 16. AMAZON'WEB'SERVICES'
  17. 17. Regions,*Zones*and*Edge*Loca'ons*
  18. 18. Storage* S3 EBS Glacier Storage Gateway AWS' Global' Infrastru cture' API' AWS'Global'Infrastructure' AWS'Global'Infrastructure' Foundation Services' Application Services' Deployment& Management' Application Services* Libraries, SDK’s* Networking* VPC Direct Connect ELB Route53 Databases RDS ElastiCacheDynamo RedShift Content Delivery CloudFront SES SNS SQS Elastic Transcoder CloudSearch SWF IAM Federation Identity & Access Web Console Interaction* Human Interaction* Support Regions Availability Zones Edge Locations Analytics* DataPipelineEMR Kinesis EC2 Compute* WorkSpaces AppStream Monitoring CloudWatch Deployment & Management BeanStalk Cloud Formation OpsWork CloudTrail Command Line
  19. 19. How can You get Started? announcing' AWS'AcEvate'
  20. 20. Packages & Benefits AWS'AcEvate' SelfGStarter'Package' Startups*doing*it*on*their*own* PorIolio'Package* Startups*in*select*accelerators* •  AWS*Free*Usage*Tier* •  1*month*Developer*Support* •  "AWS*Technical*Professional"* training*+*1*selfLpaced*lab* •  Startup*Forum* •  Special*3rd*party*offers* •  AWS*Promo'onal*Credit* •  Business*Support*1+*month* •  "AWS*Technical*Professional"*&* "AWS*Essen'als"*training*with*class* labs*+*4*selfLpaced*labs* •  Startup*Forum* •  Special*3rd*party*offers*
  21. 21. as* Sign up Now AWS'AcEvate' aws.amazon.com/ac'vate*
  22. 22. DEMO'
  23. 23. Thank You! aws.amazon.com* Markku*Lepisto*–*Technology*Evangelist* @markkulepisto*

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