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2011 State of the Cloud:  A Year's Worth of Innovation in 30 Minutes - Jinesh Varia UP Con Keynote
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2011 State of the Cloud: A Year's Worth of Innovation in 30 Minutes - Jinesh Varia UP Con Keynote

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A Year's Worth of Innovation in 30 Minutes -...

A Year's Worth of Innovation in 30 Minutes -

In this Keynote talk, Jinesh Varia discuss all the new features and services that AWS released in 2011 and discusses AWS growth and innovation along with customers and partners.

The speaker notes contain the links to the blog posts of announcements.

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  • In this presentation I will demonstrate how AWS grew in all dimensions in this year as we exit gracefully 2011 and enter 2012. Strategy of Amazon is very simple. Be Obsessed about customers, Continuously listen to customers, Work hard, releasing early, releasing often and iterating quickly and Make history.
  • The year 2011 was our best year ever. We surprised ourselves by the # of announcements that we made this year. We broke our own record in several areas and I am going to discuss 3 such areas Growth and Expansion, New Services and Features, and # and Quality of our customers. This I believe is the best way to truly assess the cloud service provider. Every customer when trying to choose a cloud service provider should examine every cloud service provider in these areas.
  • In 2011, as I said we really broke our own record. Growth in terms of investment that we have made, the new geographies that we have touched and goals and Metrics that we exceeded. Being data-driven is in DNA of the company. We set ourselves with goals every start of the year like most of you also do. Each team goes through this process and active customers, revenue, features and so on. This year, the management had to review the goals that we had set at the beginiing for the year and reset because most of them exceedAmazon CloudFront Update - Fall 2011Now Open - US West (Oregon) RegionAmazon S3 - 566 Billion Objects, 370,000 Requests/Second, and Hiring!Amazon CloudFront & Route 53 - New Edge Location: BrazilAWS Direct Connect Heads WestNew - AWS GovCloud (US) Region - ITAR CompliantNew AWS Enterprise Features: VPC Everywhere Amazon CloudFront and Amazon Route 53 in SwedenNew Elastic MapReduce Locations (Singapore and Tokyo) and FeaturesNew Location for Route 53 and CloudFront + Route 53 Tool Roundup + JobsAWS Import/Export Now in SingaporeAnother New Edge Location for Amazon CloudFront and Amazon Route 53Now Open: AWS Region in Tokyo
  • 2011 was the year with most number of AWS Region launches. These are pretty intense cross-team projects that involve tons of paper work dealing with local regulations, paperwork, legal and tax.
  • One region I would like to call out is theGovCloud. This isCustomers must be:U.S. Persons;not subject to export restrictions; and comply with U.S. export control laws and regulations, including the International Traffic In Arms Regulations
  • And this makes a total of 7 regions around the globe and more coming very very soon. We are not only seeing new local customers but also seeing that our existing customers would like to go to new geographies with us. They want to do expand their business in different geographies and leverage the cloud. and hence stay tuned for more.
  • Customer Decides Where Applications and Data Reside
  • 566b objects stored as of 10/3/2011We will let our Numbers speak
  • Amazon CloudFront Update - Fall 2011Now Open - US West (Oregon) RegionAmazon S3 - 566 Billion Objects, 370,000 Requests/Second, and Hiring!Amazon CloudFront & Route 53 - New Edge Location: BrazilAWS Direct Connect Heads WestNew - AWS GovCloud (US) Region - ITAR CompliantNew AWS Enterprise Features: VPC Everywhere Amazon CloudFront and Amazon Route 53 in SwedenNew Elastic MapReduce Locations (Singapore and Tokyo) and FeaturesNew Location for Route 53 and CloudFront + Route 53 Tool Roundup + JobsAWS Import/Export Now in SingaporeAnother New Edge Location for Amazon CloudFront and Amazon Route 53Now Open: AWS Region in Tokyo
  • There are 3 main ideas
  • I am going to discuss New Services and features in 4 main Sun looking things that represent rays in all dimensions. What I call the “Items that make the cloud shine”. Its an interesting to discuss sun in the context of the cloud 
  • New - AWS Toolkit for Visual StudioUpdated Mobile SDKs for AWS - Improved Credential ManagementAWS Toolkit for Eclipse - Version 2.0New AWS SDKs for Mobile Development (Android and iOS)Introducing the AWS SDK for RubyAmazon Simple Notification Service Now Supports SMSAmazon Simple Queue Service: Batch Operations, Delay Queue, and Message TimersPowerful New Features for AWS CloudFormationAmazon Linux AMI - General Availability and New FeaturesAmazon Simple Email Service Now Supports AttachmentsIntroducing the Amazon Simple Email ServiceIntroducing AWS Elastic BeanstalkNew AWS Premium Support: Lower Prices, New Plans, Faster ResponseAWS CloudFormation - Create Your AWS Stack From a RecipeAmazon ElastiCache - Distributed In-Memory Caching
  • AWS Management ConsoleAWS Management Console Now Supports the Simple Queue Service (SQS)New - AWS Management Console Support for the Simple Email ServiceAWS Management Console Now Supports Amazon Route 53Integrated IAM Policy GeneratorNew S3 Features for The AWS Management ConsoleIdentity and Access Management in the AWS Management ConsoleImproved CloudFront Support in the AWS Management ConsoleEven More EC2 Goodies in the AWS Management ConsoleAWS CloudFormation in the AWS Management ConsoleNew AWS Console Features: Forced Detach, Termination ProtectionAWS Identity and Access Management Users Can Now Log in to the AWS Management ConsoleAmazon CloudWatch Console SupportAWS Elastic Beanstalk From The AWS Management ConsolePurchase Reserved DB Instances Using the AWS Management Console
  • Additional Reserved Instance Options for Amazon EC2 Now Available: Windows Server 2008 R2 Cluster Compute and Cluster GPUNow Available: Windows Server 2008 R2 on Amazon EC2Run SUSE Linux Enterprise Server on Cluster Compute InstancesNow Available: Amazon EC2 Running Red Hat Enterprise LinuxNext Generation Cluster Computing on Amazon EC2 - The CC2 Instance Type Elastic Load Balancing: More IPv6 Support, More Metrics, More IP AddressesElastic Load Balancer SSL Support OptionsElastic Load Balancing - IPv6, Zone Apex Support, Additional Security Additional VM Import Functionality - Windows 2003, XenServer, Hyper-VEC2 VM Import ConnectorVM Import - Bring Your VMware Images to The Cloud Run Amazon Elastic MapReduce on EC2 Spot InstancesAuto Scaling - Notifications, Recurrence, and More ControlAdditional CloudWatch Metrics for Amazon SQS and Amazon SNSNew - Custom Metrics for Amazon CloudWatch EC2 Spot Pricing - Now Specific to Each Availability ZoneAmazon EC2 Cluster Instances Available on Spot MarketElastic MapReduce Updates - Hive, Multipart Upload, JDBC, Squirrel SQL
  • With more than 6,000 certified applications from over 1,500 independent software vendors, SUSE Linux Enterprise Server is a versatile Linux platform that provides superior reliability and security. Suse Enterprise 10 and 11 in all regions in all instance type in all combinations You can now launch 32 and 64-bit instances in every AWS Region and on every EC2 instance type. You can choose between versions 5.5, 5.6, 6.0, and 6.1 of RHEL.If you are a member of Red Hat's Cloud Access program you can use your existing licenses.  and AWS premium support with back-line support from Red Hat.
  • Light Utilization RIs –Light Utilization RIs offer the lowest upfront payment of all of the Reserved Instance types.  Along with this low upfront payment, customers will receive a significantly discounted hourly usage fee.  Light Utilization RIs allow customers to turn off their instance at any point and not pay the hourly fee.  Light Utilization RIs are ideal for periodic workloads that only run a couple of hours a day, a few days per week, or very sporadically (like Disaster Recovery where they hardly ever are needed, but when they are, you must be sure you have the reserved capacity to handle).  Using Light Utilization RIs, customers can save up to 28% for a 1-year term and 34% for a 3-year term vs. running On-Demand Instances.   Customers are economically advantaged using Light Utilization RIs (vs. On-Demand Instances) if you plan to use your instance more than 32% of a 1-year term or 17% of a 3-year term.   Medium Utilization RIs – Medium Utilization RIs have a higher upfront payment than Light Utilization RIs, but a much lower hourly usage fee.  Medium Utilization RIs allow customers to turn off your instance at any point and not pay the hourly fee.  Medium Utilization RIs are best suited for workloads that run most of the time, but have some variability in usage (like web server traffic where demand may increase or decrease throughout the year). Using Medium Utilization RIs, customers can save up to 34% for a 1-year term and 49% for a 3-year term vs. running On-Demand Instances.   Customers are economically advantaged using Medium Utilization RIs (vs. On-Demand Instances) if you plan to use their instance more than 49% of a 1-year term or 24% of a 3-year term.   Heavy Utilization RIs – Heavy Utilization RIs offer the most absolute savings of any public Reserved Instance type.  They’re most appropriate for steady-state workloads where customers are willing to commit to always running these instances in exchange for our lowest hourly usage fee. With this RI, customers will pay a little higher upfront payment than Medium Utilization RIs, a significantly lower hourly usage fee, and their charged that lower hourly rate for every hour in the Reserved Instance term.   Using Heavy Utilization RIs, customers can save up to 41% for a 1-year term and 58% for a 3-year term vs. running On-Demand Instances.  Customers are economically advantaged using Heavy Utilization RIs (vs. On-Demand Instances) if you plan to use their instance more than 85% of a 1-year term or 79% of a 3-year term.  
  • This year, HIVE, PIG, Spot Instances, Expand and Shrink Running Cluster and
  • http://aws.typepad.com/aws/2010/12/auto-scaling-follow-the-line.html
  • Lets put everything in a context of a web application. You can create an application 3-tier application today. I mean it right now. You are enjoying the holidays with your family, you get an SMS notification (with Amazon SNS) that you Auto scaling alarm threshold is met and you click on the link that points you to a cloudformation stack that will update the stack by modify the autoscaling launch configuration so it adds more resources double the rate. Readjusts “cloud secretary” calls you iteractive voice response
  • Lets put everything in a context of a web application
  • You can put this all into a CloudFromation script. I recommend that you put that in version control and let it manage the resources for you. CF engine will manage the ordering, rollback, update etc.
  • AWS Import/Export Now Supports Amazon EBSHost Your Static Website on Amazon S3Amazon RDS Updates - Oracle Improvements and a New Minor VersionNow Available Amazon RDS for Oracle DatabaseAmazon RDS: MySQL 5.5 Now AvailableNetworkingNew - AWS Elastic Load Balancing Inside of a Virtual Private CloudLaunch EC2 Spot Instances in a Virtual Private CloudAWS Direct ConnectAmazon Route 53 - Now an Even Better ValueAmazon Route 53 - The AWS Domain Name ServiceMoving Ahead With Amazon Route 53Amazon EC2 Dedicated InstancesA New Approach to Amazon EC2 NetworkingLive Streaming With Amazon CloudFront and Adobe Flash Media Server
  • A new VPC Wizard to streamline the setup process for a new VPC.Full control of network topology including subnets and routing.Access controls at the subnet and instance level, including rules for outbound traffic.Internet access via an Internet Gateway.Elastic IP Addresses for EC2 instances within a VPC.Support for Network Address Translation (NAT).Option to create a VPC that does not have a VPN connection.
  • AWS Identity and Access Management - Now With Identity FederationIAM: AWS Identity and Access Management - Now Generally AvailableClient-Side Data Encryption for Amazon S3 Using the AWS SDK for JavaAWS Achieves PCI DSS 2.0 Validated Service Provider StatusNew - AWS Virtual (Software) Multi-Factor Authentication - RFC 6238 SupportNew - Amazon S3 Server Side Encryption for Data at Rest
  • For Infrastructure security, you can get full SAS 70 audit report on requestFor Services Security, we provide detailed technical documentation on how to use the featuresFor Application Security, we have security bulletins (security center), provide you with security guidance, Premium Support
  • This year this team was on a roll. They launched late last year and have ben meticulously delivering great features and services.
  • This is where the cloud really shines
  • There are 3 main ideas
  • There are 3 main ideas
  • 2006 year of awareness2007 was the year of Disruption in IT departments 2008 was the year of market validation2009 was the year of Startups2010 was the year of Security2011 was the year of maturity (Growth, Features, and Enterprises)2012 will be ??
  • 2012 I don’t know, but I can assure you and guarantee you that it will more (again in all dimensions) than 2011. We will continue to innovate and the next time, I will more than 30 minutes to talk about AWS 

2011 State of the Cloud:  A Year's Worth of Innovation in 30 Minutes - Jinesh Varia UP Con Keynote 2011 State of the Cloud: A Year's Worth of Innovation in 30 Minutes - Jinesh Varia UP Con Keynote Presentation Transcript

  • A Year’s Worth of InnovationThe State of the Cloud Jinesh Varia
  • 2011: A Year’s Worth of InnovationGrowth and New Services Customers Expansion and Features and Partners
  • AWS’ Growth and Expansion in 2011 Growth and Expansion
  • Each day, AWS adds theequivalent server capacity to power Amazon when it was a global, $2.76B enterprise (circa 2000)
  • In 2011, 3 new regionsNew Asia Pacific Region New low-cost US West GovCloud Region forIn Tokyo, Japan Region in Oregon Government Applications
  • US-Persons-only AccessFISMA Moderate Compliant ControlsData Isolation (Service & IAM Controls)Network Isolation (VPC required, FIPS 140-2 Compliantendpoints, AWS Direct Connect Optional)Virtual Machine Isolation (Dedicated instances optional) AWS GovCloud-US Designed for US Government Customers
  • Global Infrastructure for Global Enterprises GovCloud US West US East Europe Asia Asia(US ITAR Region) (Northern (Northern West Pacific Pacific California) Virginia) (Dublin) Region Region (Singapore) (Tokyo) AWS Regions AWS Edge Locations
  • AWS Regions and Availability Zones
  • Amazon S3 Growth 566 Billion Peak Requests: 370,000+ per second 262 Billion 102 Billion 40 Billion2.9 Billion 14 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q3 2011 Total Number of Objects Stored in Amazon S3
  • Amazon CloudFront Growth
  • Content Distribution: Amazon CloudFront• Global content delivery network• Added 7 new locations in 2011• 21 edge locations across the globe• Self-service sign up, easy administration• Built using Amazon.com’s highly reliable infrastructure Use Cases Key Features • Video and Rich Media • RTMP Streaming (Adobe FMS) • Online Gaming • HTTPS Delivery • Interactive Agencies • Private Content for HTTP & Streaming • Software Downloads • Programmatic Invalidation • Static Websites • Detailed Logs for HTTP & Streaming • Default Root Object
  • 2011: A Year’s Worth of InnovationGrowth and New Services Expansion and Features
  • Compute New& Big Data Services & Tools “This is where the cloud really shines”Storage & SecurityNetworking
  • NewServices
  • In 2011, 14 Major Updates in theAWS Management Console (Web Interface)
  • The AWS Cloud Tools to access services Cross Service features High-level building blocks Low-level building blocks
  • New Instance Types AmazonEC2 New ways of Monitoring Compute
  • New Instance Type: “The Beast”Micro Standard High High CPU Cluster Cluster Memory Compute GPUt1.micro m1.small m2.xlarge c1.medium cc1.4xlarge cg1.4xlarge m1.large m2.2xlarge c1.xlarge cc2.8xlarge m1.xlarge m2.4xlargeIn 2011, cc2.8xlarge was launched: Linpak Test2 Xeon Processors with 8 hardware cores = 88 ECUs 1064 cc2 instance cluster60.6 GB RAM and 3.37 TB of instance storage generated 240 teraFLOPS10GigE Full Bisection bandwidth non-blocking IO ranks #42 in Top500Hardware Assisted Virtualization (HVM) at $2.40/Hour Supercomputers List
  • New Operating Systems
  • New Purchasing Options On-demand Reserved Spot Instances Instances Instances• Pay as you go • Onetime • Requested upfront + Pay Bid Price and as you go Pay as you go• Starts from • $56 for 1 • $0.005 /Hour 0.02/Hour year term as of today at and then 9 AM $0.01/Hour For Steady For Time- For Spiky State insensitive Workloads Workloads workloads
  • New Purchasing Options On-demand Reserved Savings over Spot Instances Instances on-demand Instances• Pay as you go Heavy 41% - 1 year • Requested Utilization 58% - 3 Year Bid Price and Pay as you go Medium 34% - 1 Year• Starts from Utilization 49% - 3 Year • $0.005 /Hour 0.02/Hour as of today at Light 28% - 1 Year 9 AM Utilization 34% - 3 Year For Steady For Time- For Spiky State insensitive Workloads Workloads workloads
  • The Big Data Cloud Stack - Analytics Amazon S3 Upload large datasets or log Amazon S3 Data files directly InputSource Data Output Data Task Amazon Elastic Node MapReduce Amazon SimpleDB MapperCode/ Reducer Service Name Task MetadataScripts HiveQL Node Node Pig Latin Cascading Runs multiple JobFlow Core HiveQL Steps Node Pig Latin Query Core Node HDFS BI JDBC/ODBC Apps Amazon Elastic MapReduce Hadoop Cluster
  • This is where the cloud really shines Amazon Cluster Spot Elastic Expand/ Hadoop Elastic Compute Instance Shrink Super MapReduce HPC s computerYour On-demand Each VM = Cost savings Expand or ElasticDistributed Infrastructure 2 Xeon 8-core by Mix-n- Shrink a SuperProcessing (Cloud) + 60.6 GB RAM match running ComputerFramework Automation 10G Ethernet instances cluster 2 GPGPUs (On-demand, Spot, Reserved) The 2011 Elastic Supercomputer
  • New Ways to Import existing VMs Windows Server 2008 APIs Buckets VM ImportVMware ESX VMDK service Root Data Volume Volume SnapshotsCitrix XenServer VHDMicrosoft Hyper-V VHD Amazon EBS Availability Zone #1
  • New Ways to Import/Export Data EBS Snapshot Also, No inbound data transfer charges
  • New Features in 2011: Auto Scaling andElastic Load Balancing, CloudFormation • Elastic Load Balancing • Amazon CloudWatch – IPv6 Support – CloudWatch Alarms – SSL Support – CloudWatch Custom Metrics – Sticky Sessions • Messaging • Auto Scaling – SMS Support for Amazon SNS – Amazon SNS Notifications – SQS Batch Operations – Auto Scaling policies • AWS CloudFormation – Auto Scaling by Schedule – Validate Stack – Auto Scaling Suspend/resume – Update Stack – Recurrent Scaling Operations – Chef/Puppet – Cloud-init – Instance Addition Control – Embedded Stacks – Metadata
  • www.yourApp.com media.yourApp.com (Static data) Amazon Route 53 Amazon Hosted Zone CloudFront Elastic Load Balancer Amazon EC2 Amazon InstancesCloudWatch AlarmsAmazon SNS Amazon S3 Auto Scaling Group BucketNotifications Amazon App Tier SimpleDB DomainsAmazon SES Email ElastiCache Tier AZ-1 Amazon RDS AZ-1 Region
  • www.yourApp.com media.yourApp.com (Static data) Amazon Route 53 Amazon Hosted Zone CloudFront Elastic Load Balancer Amazon EC2 Amazon InstancesCloudWatch Alarms AWS Amazon S3Amazon SNS Auto Scaling Group CloudFormation BucketNotifications JSON Template Amazon App Tier SimpleDB DomainsAmazon SES Email ElastiCache Tier AZ-1 Amazon RDS AZ-1 Region
  • This is where the cloud really shines Update Stack AWS Version Control CloudFormation JSON Template
  • Amazon VPCNetwork
  • Enterprises are using thecloud as an extensionof their datacenters
  • 10G DirectConnect Amazon VPC Corporate LocationData Center
  • Amazon Virtual Private Cloud (VPC)• Create a logically isolated environment in Amazon’s highly scalable infrastructure• Specify your private IP address range into one or more public or private subnets• Control inbound and outbound access to and from individual subnets using stateless Network Access Control Lists• Protect your Instances with stateful filters for inbound and outbound traffic using Security Groups• Attach an Elastic IP address to any instance in your VPC so it can be reached directly from the Internet• Bridge your VPC and your onsite IT infrastructure with an industry standard encrypted VPN connection• Use a wizard to easily create your VPC in 4 different topologies• Elastic Load Balancing and Spot Instances in VPC
  • Corporatedata center Availability Zone 1 DirectConnect Location 10G Private Router Subnet Customer VPN Gateway Gateway CorporateHeadquarters Internet Public Subnet Gateway Amazon VPC Availability Zone 2Branch Offices This is where the cloud Amazon S3 Amazon SimpleDB Amazon SES AWS Region Amazon SQS really shines
  • New Database Options Self-Managed Managed Databases Database Server Amazon Relational Amazon SimpleDB on Amazon EC2 Database Service (RDS) NoSQL Database Your choice of Oracle (11g) or MySQL Non-relational model;database running on (5.x) indices and queries Amazon EC2 Bring Your Own Flexible Licensing: BYOL Zero admin overheadLicense (BYOL) or or on-demand LicenseOn-demand for SQL Included Server
  • GovCloud US Security
  • In the cloud, security is a shared responsibilitySAS 70 Type II Audit Encrypt data in transitISO 27001/2 Certification Encrypt data at restPCI DSS 2.0 Level 1-5 Protect your AWS CredentialsHIPAA/SOX Compliance Rotate your keysFISMA A&A Moderate Infrastructure Application Secure your applicationFIPS 140-2 Security SecurityHow we secure our How can you secure yourinfrastructure application and what is your responsibility? Services Security Enforce IAM policiesWhat security options Use MFA, VPC, Leverage S3and features are available bucket policies, EC2 Securityto you? groups, EFS in EC2 Etc..
  • Identity and Access Management : GA AWS Identity And Access Management • User management • Policy-based granular access control • Web login to individual users • Identity Federation Multi-Factor Authentication • Device • Virtual MFA General Availability
  • Example: Set your permissions using the IAM Console
  • Amazon S3 Server-Side Encryption Amazon S3 Your PUT Encrypt Key Data Data Generator AES-256 Encrypted Encrypt Data Key Encrypted Key Store Encrypted Data Store S3 Key Managementat no additional cost
  • Dedicated Instances On-demand Reserved Spot Dedicated Instances Instances Instances Instances• Pay as you go • Onetime • Requested • Standard and upfront + Pay Bid Price and Reserved as you go Pay as you go • Multi-Tenant• Starts from • $56 for 1 • $0.005 /Hour Single 0.02/Hour year term as of today at Customer and then 9 AM • $10/Region + $0.01/Hour 0.105/Hour For Steady For Time- For Regulatory For Spiky State insensitive and Compliant Workloads Workloads workloads Workloads
  • Android, iOS, GemaltoWindows, Blackberry
  • The AWS Cloud Tools to access services Cross Service features High-level building blocks Low-level building blocks
  • 2011: A Year’s Worth of InnovationGrowth and New Services Customers Expansion and Features and Partners
  • Cloud Customers in 190 Countries
  • Large Partner Ecosystem System Integrators Independent Software Vendors
  • Enterprise Software in the cloud - BYOL Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft SQL Standard Server, Microsoft SQL Enterprise Server, Microsoft Lync Server, Microsoft System Center servers, and Microsoft Dynamics CRM through License Mobility Software Assurance Oracle fully supports Oracle E-Business Suite, Oracle’s PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion Middleware, Oracle Database, and Oracle Linux on the portion of AWS EC2 which uses Oracle VM. IBM DB2, Informix, Lotus® Forms Turbo, WebSphere® Application Server, WebSphere® sMash, WebSphere Portal Server, Lotus® Web Content Management Standard Edition , InfoSphere Information Server, Lotus Domino®, Lotus Web Content Management Standard Edition®, Tivoli Monitoring® SAP® solutions, including SAP® Rapid Deployment solutions and SAP® BusinessObjects™ solutions
  • 2011: A Year’s Worth of InnovationGrowth and New Services Customers Expansion and Features and Partners
  • 2011: Year of Cloud Maturity
  • 2012 > 2011
  • Thank you! Jinesh Variajvaria@amazon.com Twitter:@jinman