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2011 AWS Tour Australia, Opening Keynote: State of the Cloud, by Dr. Werner Vogels

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Amazon.com's CTO Dr. Werner Vogels in his opening keynote at the AWS Tour in Sydney, July 14th, 2011.

Amazon.com's CTO Dr. Werner Vogels in his opening keynote at the AWS Tour in Sydney, July 14th, 2011.

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  • Amazon is committed to it’s three main business units: Consumer business, Seller business, and AWS. AWS is rapidly growing, we’ve come along way, but it’s still Day One!
  • PREDICTING which way the wind will blow is important to sailors and pilots, but it's also vital knowledge for builders.Understanding wind direction and intensity is essential when designing everything from wind turbines to tall office buildings. Getting things wrong can result in disadvantages such as low power output or unpleasant street conditions for pedestrians.Before construction begins, accurate models must be created to anticipate where winds will blow and the impact the new structures could have on that flow.Such models use large amounts of data and require serious computational resources.For small Australian wind consulting firm Cyclopic Energy, such modelling is part of everyday business. The company specialises in advising large firms on the implications of wind when it comes to planning building projects.RELATED COVERAGETelstra bulks up its cloudThe Australian, 16 Jun 2011Telstra NBN deal still a mysteryHerald Sun, 16 Jun 2011Apple to unveil online music storeThe Australian, 24 May 2011Platform with a sky-high potentialThe Australian, 9 May 2011Outsourcing raises questions for companiesThe Australian, 9 May 2011Cyclopic technical director Rick Morgans says the three-year-old company began operations with a single, eight-core server connected to a series of workstations. While this performed well, it quickly became apparent that it could not provide the sort of computing resources required to complete increasingly large jobs.Rather than investing in more in-house computing resources, the company opted to make use of Amazon Web Services and its on-demand cloud-based processing capacity."Our work tends to be very bursty in nature," Morgans says. "It did not make sense to invest in extra servers only to have them sitting around being underutilised for periods of time."Instead, the company makes use of Amazon's Elastic Compute Cloud (EC2) which provides access to a scalable amount of processing and storage resources.On this platform, it runs OpenFOAM, an open source computational fluid dynamics software application that creates the wind models required by clients.It can simulate everything from the performance of new wind turbines to the impact of changes in design to a proposed office tower in the centre of a city.Because of the scalability offered by EC2, Cyclopic can run multiple simulations concurrently, dramatically reducing the time taken to complete a given project. What would have taken about two months to complete can now be done within two days.The terabytes of data resulting from the modelling process is stored within Amazon's S3 cloud storage facility. Slices of data are then pulled down to create the final client reports."It simply wouldn't be feasible for us to do the sort of jobs we have on now using our own internal server," Morgans says. "You need to be able to cover peak capacity demands and the cloud provides a cost-effective way of doing that."Morgans says the Amazon cloud effectively gives his company access to super computer capabilities, but in an on-demand and pay-as-you-use form."It has changed the way we operate," he says. "We have now said that we will never purchase another server to use internally."When it comes to purchasing cloud processing capacity, Cyclopic has two choices. The company can pay the going rate and be assured of access to the resources it requires for the period it needs.Alternatively, it can use a stock market-style system where it bids for capacity and receives it depending on the demand from other competing customers.Customers bid on unused capacity within the Amazon cloud and then have access to it for as long as the spot price remains under that bid. When the spot price rises due to increased demand for resources, that processing job is suspended until demand (and the spot price) falls again.Morgans says this system is very cost-effective for jobs that are not particularly time critical.He says the cloud computing sector is evolving so quickly that his company is still trying to assess other ways in which it can be used to provide value for clients."It is a totally different way of working," he says. "It has made us much more competitive."
  • Here’s what the AWS platform looks like today, we are building upon the basic building blocks of basic infrastructure services
  • Fault Separation Amazon EC2 provides customers the flexibility to place instances within multiple geographic regions as well as across multiple Availability Zones. Each Availability Zone is designed with fault separation. This means that Availability Zones are physically separated within a typical metropolitan region, on different flood plains, in seismically stable areas. In addition to discrete uninterruptable power source (UPS) and onsite backup generation facilities, they are each fed via different grids from independent utilities to further reduce single points of failure. They are all redundantly connected to multiple tier-1 transit providers. It should be noted that although traffic flowing across the private networks between Availability Zones in a single region is on AWS-controlled infrastructure, all communications between regions is across public Internet infrastructure, so appropriate encryption methods should be used to protect sensitive data. Data are not replicated between regions unless proactively done so by the customer.
  • Fault Separation Amazon EC2 provides customers the flexibility to place instances within multiple geographic regions as well as across multiple Availability Zones. Each Availability Zone is designed with fault separation. This means that Availability Zones are physically separated within a typical metropolitan region, on different flood plains, in seismically stable areas. In addition to discrete uninterruptable power source (UPS) and onsite backup generation facilities, they are each fed via different grids from independent utilities to further reduce single points of failure. They are all redundantly connected to multiple tier-1 transit providers. It should be noted that although traffic flowing across the private networks between Availability Zones in a single region is on AWS-controlled infrastructure, all communications between regions is across public Internet infrastructure, so appropriate encryption methods should be used to protect sensitive data. Data are not replicated between regions unless proactively done so by the customer.
  • VPC WizardCreate a VPC with one of four pre-defined network architectures  Connectivity OptionsInternet GatewayConnect your VPC directly to the InternetAccess EC2, Amazon S3, and other AWS resources via this gatewayUse S3 bucket policies to restrict access to only VPC IPsVPN GatewayConnect your VPC directly to your datacenterSecurity GroupsSupport for inbound and outbound filteringSupport for all protocolsChange security group membership on running instancesSecurity group UI has been redesignedFeature parity with API/CLINetwork ACLsStateless filters with Allow and Deny rulesInbound and outbound filtering rules are supportedAll protocols are supportedUse Identity and Access Management to lockdown access to ACLs once they’re setRoutingCreate route tables and apply them to individual subnetsYou can route traffic to different gateways based on destination IP address rangesElastic IP AddressesYou can assign Elastic IP Addresses to VPC instancesPrivate Subnets with Outbound Access via NATInstances in a private subnet can traverse the Internet via a Network Address Translation (NAT) instanceUse case: instances that need to obtain software updates but don’t need to be publicly accessible from the Internet
  • Transcript

    • 1.
    • 2. State of the CloudAWS Summit 2011, Sydney
      Dr. Werner Vogels
      CTO, Amazon.com
    • 3. Amazon’s Three Businesses
      Consumer (Retail)Business
      SellerBusiness
      IT Infrastructure
      Business
      Over a 100 million of active customer accounts
      Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy
      Sell on Amazon websites
      Use Amazon technology for your own retail website
      Leverage Amazon’s massive fulfillment center network
      Cloud computing infrastructure for hosting web-scale solutions
      Hundreds of thousands of registered customers in over 190 countries
    • 4. Key benefits to running in The Cloud
      Lowers Cost
      Eliminates Capital Investment
      Reduces Operational Costs
      Increases Agility
      Reduce Time to Market
      Removes contraints
      Foundation for21st Century Architectures
      Removes the “Heavy Lifting”
      Leverages Scalability, Reliability and Security
    • 5. The AWS Computing Platform
    • 6.
    • 7. High Performance
      Highly Scalable
      Lowering Cost
    • 8. Ultra-Reliable
      Highly Scalable
      Time-to-Market
      Enabling Innovation
      Lowering Cost
    • 9. Remove Heavy Lifting Highly Scalable
      Flexible
      Strict Cost Control
    • 10.
    • 11.
    • 12. Fast Time to Market
      Highly Scalable
      Fast Local Performance
      Lowering Cost
    • 13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure.
      Vivek Kundra
      Enhanced Recovery.gov security
      The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering
    • 14.
    • 15.
    • 16.
    • 17.
    • 18.
    • 19.
    • 20. Amazon Edge Locations
      AWS Regions
      Hong Kong
      Tokyo
      Singapore
      Amsterdam
      Dublin
      Frankfurt London
      Paris
      Ashburn, VA
      Dallas, TX Jacksonville, FL
      Los Angeles, CA
      Miami, FL
      Newark, NJ
      New York, NYPalo Alto, CA
      Seattle, WASt. Louis, MO
      US East (Northern Virginia)
      US West (Northern California)
      Europe (Dublin)
      Asia Pacific (Singapore)
      Asia Pacific (Tokyo)
    • 21. Billions of Objects in Amazon S3
      Peak Requests:
      200,000+per second
    • 22. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)
    • 23. AWS Pace of Innovation
      » Amazon Simple Notification Service
      » RDS Multi-Availability Zone Support
      » S3 Reduced Redundancy Storage
      » New Locations and Features for
      CloudFront
      » S3 Bucket Policies
      » Cluster Instances for EC2
      » EC2 Reserved Instances
      » New SimpleDB Features
      » IBM on EC2
      » Windows Server 2008 on EC2
      » Amazon RDS
      » Amazon Virtual Private Cloud
      » Amazon Elastic MapReduce
      » EBS Shared Snapshots
      » Monitoring, Auto Scaling &
      Elastic Load Balancing for EC2
      » AWS Import/Export
      » Premium Support
      » Amazon CloudFront
      » EC2 Elastic IP addresses
      & Availability Zones
      » Windows Server, MySQL,
      Oracle, & JBoss on EC2
      » Lower Data Transfer Costs
      » Amazon EC2
      » Amazon S3
      » Developer Portal &
      Forums
      » Amazon Linux AMI
      » Oracle on EC2
      » New EC2 Features
      » SUSE Linux on EC2
      2005
      2010
      2006
      2007
      2008
      2009
      » Micro Instances
      » Lower Pricing for EC2
      High Mem Instances
      » Identity & Access Management
      » AWS Services in N. California
      » AWS Multi-Factor Authentication
      » AWS Management Console
      » AWS Economics Center
      » AWS in Education
      » AWS Security Center
      » SAS70 Type II Audit
      » More services in EU
      » Lower EC2 Pricing
      » Lower S3 Pricing
      » Lower pricing for
      Outbound Data Transfer
      » AWS Solution Provider Program
      » Amazon SimpleDB
      » Amazon Flexible Payments Service
      » S3 in Europe
      » EC2 new instance types
      » AWS Start-Up Challenge
      » AWS Services in Singapore
      » RDS Reserved Database Instances
      » RDS Read Replicas & Lower Pricing
      » Lower Outbound Transfer Pricing
      » Data Transfer Usage Tiers
      » Consolidated Billing for AWS
      » Amazon S3 Versioning Feature
      » EC2 High Memory Instances
      » Public Data Sets
      » Elastic Block Store
      » EC2 SLA
      » EC2 in EU
      » S3 Tiered Pricing
      » Amazon SQS
      » Amazon Mechanical Turk
    • 24. AWS Innovation in 2010
      » Free Monitoring EC2
      » Amazon Route 53
      » PCI DSS Level 1 Certification
      » Mobile SDKs (Android, iPhone)
      » Large Object S3 Support
      » Florida POP
      » Import/Export APAC
      » Amazon SNS
      » Combined AWS Data Transfer Savings
      » Amazon EMR BootStrap Actions
      » Amazon ELB Session Stickiness
      » Amazon RDS in EU
      » New Singapore Region
      » RDS Reserved
      » CloudFront Default Root
      » Startup Challenge 2010
      » Cloudfront Invalidation
      » AWS Elastic Beanstalk
      » Amazon Simple Email Service
      » Improved AWS Support “Bronze”
      » Amazon CloudWatch Console
      » CloudFront HTTPS
      » NYC Edge Location
      » Lowers Pricing HTTP
      » AWS Import Export GA
      » Amazon SNS
      » Amazon S3 Console
      » Amazon EBS Cloudwatch
      » Amazon RDS Read Replicas
      » Suse EC2 Linux
      » Amazon SNS Console
      » Amazon ELB HTTPS
      » AWS Free Tier
      » EMR Resizing Cluster
      » EMR JobFlow Debugging
      » Simple DB Consistent Reads
      » Simple DB Conditional Puts
      » VM Connector
      » Tokyo Region
      » AWS Support JP
      2010
      Jan
      2011
      Jan
      Jul
      Sep
      Oct
      Dec
      Aug
      Nov
      Feb
      Mar
      Apr
      Jun
      May
      Feb
      Mar
      » Amazon S3 Lowered Pricing
      » CloudFront GA, SLA
      » S3 MultiPart
      » GPGPU Instance Types
      » ISO27001/2 Certification
      » Amazon SQS Longer retention, Free Tier
      Amazon S3 Bucket Policies
      » Amazon VPC IP Address
      » Cluster Compute Instances
      » Amazon S3 RRS Notifications
      » AWS Java SDK
      » Windows BYOL
      » Singapore Pop
      » CloudFront Private Streaming
      » Lowered Pricing EC2
      » AWS IAM
      » Amazon VPC Console
      » Micro Instances
      » Amazon Linux AMI
      » Amazon EC2 Tagging, Filtering, Idempotency,
      » Oracle Certified AWS
      » AWS PHP SDK
      » AWS CloudFormation
      » Amazon S3 Static Websites
      » AWS IAM Website Login
      » Paris Edge Location
      » Amazon EC2 Reserved Instances
      with Windows, Extra Large High
      Memory Instances
      » Amazon S3 Versioning Feature
      » Consolidated Billing for AWS
      » Lower pricing for Outbound Data
      Transfer
      » VPC in EU
      » Amazon RDS in US-west
      » Amazon CloudFront Access Logs
      » Amazon RDS Multi-AZ
      » Amazon S3 RRS
      » Amazon RDS Console
    • 25. The Key to Success?
      Listening to Our Customers
    • 26. CloudFront Pace of Innovation
      » Price Drop
      » HTTPS Support
      » Lower 1-Hour TTLs
      » Access Logs for Streaming
      » New York City Edge Location
      » Access Logging Capability
      » CloudFront Management Console
      » Custom Origins
      » Service Level Agreement
      » Jacksonville Edge Location
      » Route 53 Public Beta
      » Private Content
      » Streaming Video on Demand
      » CloudFront Public Beta
      Q4
      2008
      Q1
      2009
      Q2
      2009
      Q1
      2011
      Q3
      2009
      Q4
      2009
      Q1
      2010
      Q2
      2010
      Q3
      2010
      Q4
      2010
      » New Lower Pricing Tiers
      » Paris Edge Location
      » (IAM) Identity & Access Management
      » Singapore Edge Location
      » Private Streaming
      » Enhanced CloudFront Logs
      » Default Root Object
      » Invalidation
    • 27. 2010 Customer Wish list
      Expanded Global Footprint
      Lower Prices & New Pricing Features
      Make it Easier to Use
      Improved Support Offerings
      New Instance Types
      Expand Platform Up and Out
    • 28. Lower Prices and New Pricing Features
      Lower Outbound Data Transfer Prices
      Consolidated Billing
      Combined Data Transfer Prices
      Lower Prices for S3 and Reduced Redundancy Storage (lower price/less durability)
      Lower Prices on Gold & Silver Support
    • 29. Innovation on Cloud Pricing Models
      • ON-Demand instances
      • 30. Reserved instances
      • 31. Spot instances
    • The Success of Spot Pricing
    • 32. Spot Architectures
      MAP/REDUCE
      Architectures
      GRID CONTROLLER
      Architectures
      CHECKPOINT/RESTORE
      Architectures
      QUEUE BASED
      Architectures
    • 33. Spot Use Cases
      Categories
    • SECURITY, CERTIFICATION & COMPLIANCE
    • 42. AWS.AMAZON.COM/SECURITY
    • 43. AWS Certifications
      SAS70 Type II Audit
      ISO-27001 Certification
      PCI Level 1 Service Provider
      FISMA A&A
      Sarbanes-Oxley (SOX) Compliant Platform
    • 44. Common Compliance Questions
    • 45. Next Generation Business Continuity Planning
      The Path to the Always-On Enterprise
    • 46. 5 Dimensions of Business Continuity
      Reliability
      Performance
      Scalability
      Security
      Efficiency
    • 47. The AWS Computing Platform
      Your Application
      Libraries & SDKs
      .NET, Java, PHP, etc.
      IDE Plug-Ins
      AWS for Eclipse
      Deployment & Automation
      AWS Elastic Beanstalk
      AWS CloudFormation
      Web Interface
      Management Console
      Identity & BillingAWS IAM
      Consolidated Billing
      Monitoring
      Amazon CloudWatch
      Auto Scale
      Network & Routing
      Amazon VPCAmazon Elastic LB
      Amazon Route 53
      Content Delivery
      Amazon CloudFront
      Email
      Amazon SES
      Payments
      DevPay
      Amazon FPS
      Parallel Processing
      Elastic MapReduce
      Messaging Amazon SNS
      AmazonSQS
      Workforce
      Amazon Mechanical Turk
      Compute
      Amazon EC2
      Storage
      Amazon S3
      Amazon EBS
      Database
      Amazon RDS
      Amazon SimpleDB
      AWS Global Physical Infrastructure
      (Geographical Regions, Availability Zones, Points of Presence)
    • 48. Amazon Relational Database Service
      1. Fault-Tolerance
      RDS Multi-AZ Deployments
      2. Scaling
      RDS Read Replicas
    • 49. Give Control to Customers
      • Performance
      • 50. Security, certification, complicance
      • 51. Cost efficiency
      • 52. Uniform deployment
      • 53. Availability
    • Amazon EC2 Regions and Availability Zones
      US East (Northern Virginia)
      EU (Dublin)
      Availability Zone A
      Availability Zone B
      Availability Zone A
      Availability Zone B
      Availability Zone C
      Availability Zone D
      Amazon EC2 Regions:
      US East (Northern Virginia) / US West (Northern California) / EU (Dublin) / Asia Pacific (Singapore) / Asia Pacific (Tokyo)
    • 54. Fault Separation in Availability Zones
      Physically Separate
      Separate Flood Planes
      Seismic Stable Areas
      UPS, Backup and Separate Grids
      Redundant Tier 1 networks
    • 55. Fault Tolerance at Soocial.com
    • 56.
    • 57. Build vs Buy
    • 58.
    • 59. Oracle E-Business Suite R12
    • 60. AI Enterprise Architecture
      Presentation – Web Center
      Enhanced
      Customer
      Data Form
      Shipment
      Tracking
      Form
      Inventory
      Management
      Form
      BOM
      Entry
      Form
      Manage
      RFQ
      Form
      Order
      Entry
      Form
      Landing
      Pad
      Web 2.0
      .....
      Business Functions - BPEL
      Order
      Entry
      Billing
      Payables
      Inventory
      Management
      Engineering
      Documents
      Sourcing
      RFQ
      Order
      Tracking
      Shared
      Folders
      .....
      Workflow
      Notifications
      Web Services from Oracle and Bespoke
      Message & Routing Bus - OSB
      Workflow & Notification Services
      Data Transformation Service
      XML Parser
      Event Manager
      .....
      Get
      Customer
      Get
      Order
      Get
      Part
      Validate
      Login
      Write
      Order
      Write
      Customer
      Write
      Part
      Send
      Email
      Build
      RFQ
      Technology Layer
      Oracle
      eBusiness
      Oracle
      BI
      Oracle
      Beehive
      Doc
      Man
      Outside
      Web
      Active
      Dir
      Oracle
      Agile
      EDI
      Gateway
      Telecom
      SMS
      CAD
      CAM
      MS
      Office
      ....
      Customer
      Order
      Finance
      MySQL
      Folders
      Oracle
      Oracle
      Oracle
      Internet
      MSSQL
      Oracle
      Internet
      PSTN
      Folders
      49
    • 61. AI Multi-Region Cloud Architecture
    • 62. The Path to the Always-On Enterprise is through the AWS Cloud
    • 63. Enterprise Cloud Strategy
    • 64. Immediate Action Plan
      Cloud Integration Strategy
      Enterprise cloud strategy
      Internet Services Strategy
      Incremental Learning Steps
      New IT Strategy
      Existing IT Strategy
    • 65. Decomposition
      Automation
      New IT – Cloud Ready
      End-to-end Security
    • 66. Classifications
      Assessments
      Existing IT – Deep Dive
      Dependencies
      Environmental
      Compliance
      IT Support
      Application types
      Licensing/SaaS
    • 67. Amazon VPC
      Customer’s isolated AWS resources
      Subnets
      Router
      VPN Gateway
      AmazonWeb Services
      Cloud
      Secure VPN Connection over the Internet
      Customer’sNetwork
    • 68. Current VPC
    • 69. NewVPC
    • 70. AWS Future Investments
      Continued focus on operational excellence
      Continued focus on security features and relevant industry certifications
      New billing, user, and identity features
      Continued global geographic expansion + localization
      Continued tool development
      Training and certification programs
      Additional services that make it even easier for folks to run their infrastructure on us
    • 71. Keys in Choosing a Cloud
      Security: understand data and network requirements?
      Operational Performance: proven track record of delivering a reliable cloud platform?
      Cost: track record of lowering prices and comfort running high volume/low margin businesses?
      Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use?
      Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner?

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