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2011 AWS Tour Australia, Opening Keynote: State of the Cloud, by Dr. Werner Vogels
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2011 AWS Tour Australia, Opening Keynote: State of the Cloud, by Dr. Werner Vogels

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Amazon.com's CTO Dr. Werner Vogels in his opening keynote at the AWS Tour in Sydney, July 14th, 2011.

Amazon.com's CTO Dr. Werner Vogels in his opening keynote at the AWS Tour in Sydney, July 14th, 2011.

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  • Amazon is committed to it’s three main business units: Consumer business, Seller business, and AWS. AWS is rapidly growing, we’ve come along way, but it’s still Day One!
  • PREDICTING which way the wind will blow is important to sailors and pilots, but it's also vital knowledge for builders.Understanding wind direction and intensity is essential when designing everything from wind turbines to tall office buildings. Getting things wrong can result in disadvantages such as low power output or unpleasant street conditions for pedestrians.Before construction begins, accurate models must be created to anticipate where winds will blow and the impact the new structures could have on that flow.Such models use large amounts of data and require serious computational resources.For small Australian wind consulting firm Cyclopic Energy, such modelling is part of everyday business. The company specialises in advising large firms on the implications of wind when it comes to planning building projects.RELATED COVERAGETelstra bulks up its cloudThe Australian, 16 Jun 2011Telstra NBN deal still a mysteryHerald Sun, 16 Jun 2011Apple to unveil online music storeThe Australian, 24 May 2011Platform with a sky-high potentialThe Australian, 9 May 2011Outsourcing raises questions for companiesThe Australian, 9 May 2011Cyclopic technical director Rick Morgans says the three-year-old company began operations with a single, eight-core server connected to a series of workstations. While this performed well, it quickly became apparent that it could not provide the sort of computing resources required to complete increasingly large jobs.Rather than investing in more in-house computing resources, the company opted to make use of Amazon Web Services and its on-demand cloud-based processing capacity."Our work tends to be very bursty in nature," Morgans says. "It did not make sense to invest in extra servers only to have them sitting around being underutilised for periods of time."Instead, the company makes use of Amazon's Elastic Compute Cloud (EC2) which provides access to a scalable amount of processing and storage resources.On this platform, it runs OpenFOAM, an open source computational fluid dynamics software application that creates the wind models required by clients.It can simulate everything from the performance of new wind turbines to the impact of changes in design to a proposed office tower in the centre of a city.Because of the scalability offered by EC2, Cyclopic can run multiple simulations concurrently, dramatically reducing the time taken to complete a given project. What would have taken about two months to complete can now be done within two days.The terabytes of data resulting from the modelling process is stored within Amazon's S3 cloud storage facility. Slices of data are then pulled down to create the final client reports."It simply wouldn't be feasible for us to do the sort of jobs we have on now using our own internal server," Morgans says. "You need to be able to cover peak capacity demands and the cloud provides a cost-effective way of doing that."Morgans says the Amazon cloud effectively gives his company access to super computer capabilities, but in an on-demand and pay-as-you-use form."It has changed the way we operate," he says. "We have now said that we will never purchase another server to use internally."When it comes to purchasing cloud processing capacity, Cyclopic has two choices. The company can pay the going rate and be assured of access to the resources it requires for the period it needs.Alternatively, it can use a stock market-style system where it bids for capacity and receives it depending on the demand from other competing customers.Customers bid on unused capacity within the Amazon cloud and then have access to it for as long as the spot price remains under that bid. When the spot price rises due to increased demand for resources, that processing job is suspended until demand (and the spot price) falls again.Morgans says this system is very cost-effective for jobs that are not particularly time critical.He says the cloud computing sector is evolving so quickly that his company is still trying to assess other ways in which it can be used to provide value for clients."It is a totally different way of working," he says. "It has made us much more competitive."
  • Here’s what the AWS platform looks like today, we are building upon the basic building blocks of basic infrastructure services
  • Fault Separation Amazon EC2 provides customers the flexibility to place instances within multiple geographic regions as well as across multiple Availability Zones. Each Availability Zone is designed with fault separation. This means that Availability Zones are physically separated within a typical metropolitan region, on different flood plains, in seismically stable areas. In addition to discrete uninterruptable power source (UPS) and onsite backup generation facilities, they are each fed via different grids from independent utilities to further reduce single points of failure. They are all redundantly connected to multiple tier-1 transit providers. It should be noted that although traffic flowing across the private networks between Availability Zones in a single region is on AWS-controlled infrastructure, all communications between regions is across public Internet infrastructure, so appropriate encryption methods should be used to protect sensitive data. Data are not replicated between regions unless proactively done so by the customer.
  • Fault Separation Amazon EC2 provides customers the flexibility to place instances within multiple geographic regions as well as across multiple Availability Zones. Each Availability Zone is designed with fault separation. This means that Availability Zones are physically separated within a typical metropolitan region, on different flood plains, in seismically stable areas. In addition to discrete uninterruptable power source (UPS) and onsite backup generation facilities, they are each fed via different grids from independent utilities to further reduce single points of failure. They are all redundantly connected to multiple tier-1 transit providers. It should be noted that although traffic flowing across the private networks between Availability Zones in a single region is on AWS-controlled infrastructure, all communications between regions is across public Internet infrastructure, so appropriate encryption methods should be used to protect sensitive data. Data are not replicated between regions unless proactively done so by the customer.
  • VPC WizardCreate a VPC with one of four pre-defined network architectures  Connectivity OptionsInternet GatewayConnect your VPC directly to the InternetAccess EC2, Amazon S3, and other AWS resources via this gatewayUse S3 bucket policies to restrict access to only VPC IPsVPN GatewayConnect your VPC directly to your datacenterSecurity GroupsSupport for inbound and outbound filteringSupport for all protocolsChange security group membership on running instancesSecurity group UI has been redesignedFeature parity with API/CLINetwork ACLsStateless filters with Allow and Deny rulesInbound and outbound filtering rules are supportedAll protocols are supportedUse Identity and Access Management to lockdown access to ACLs once they’re setRoutingCreate route tables and apply them to individual subnetsYou can route traffic to different gateways based on destination IP address rangesElastic IP AddressesYou can assign Elastic IP Addresses to VPC instancesPrivate Subnets with Outbound Access via NATInstances in a private subnet can traverse the Internet via a Network Address Translation (NAT) instanceUse case: instances that need to obtain software updates but don’t need to be publicly accessible from the Internet

2011 AWS Tour Australia, Opening Keynote: State of the Cloud, by Dr. Werner Vogels Presentation Transcript

  • 1.
  • 2. State of the CloudAWS Summit 2011, Sydney
    Dr. Werner Vogels
    CTO, Amazon.com
  • 3. Amazon’s Three Businesses
    Consumer (Retail)Business
    SellerBusiness
    IT Infrastructure
    Business
    Over a 100 million of active customer accounts
    Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy
    Sell on Amazon websites
    Use Amazon technology for your own retail website
    Leverage Amazon’s massive fulfillment center network
    Cloud computing infrastructure for hosting web-scale solutions
    Hundreds of thousands of registered customers in over 190 countries
  • 4. Key benefits to running in The Cloud
    Lowers Cost
    Eliminates Capital Investment
    Reduces Operational Costs
    Increases Agility
    Reduce Time to Market
    Removes contraints
    Foundation for21st Century Architectures
    Removes the “Heavy Lifting”
    Leverages Scalability, Reliability and Security
  • 5. The AWS Computing Platform
  • 6.
  • 7. High Performance
    Highly Scalable
    Lowering Cost
  • 8. Ultra-Reliable
    Highly Scalable
    Time-to-Market
    Enabling Innovation
    Lowering Cost
  • 9. Remove Heavy Lifting Highly Scalable
    Flexible
    Strict Cost Control
  • 10.
  • 11.
  • 12. Fast Time to Market
    Highly Scalable
    Fast Local Performance
    Lowering Cost
  • 13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure.
    Vivek Kundra
    Enhanced Recovery.gov security
    The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Amazon Edge Locations
    AWS Regions
    Hong Kong
    Tokyo
    Singapore
    Amsterdam
    Dublin
    Frankfurt London
    Paris
    Ashburn, VA
    Dallas, TX Jacksonville, FL
    Los Angeles, CA
    Miami, FL
    Newark, NJ
    New York, NYPalo Alto, CA
    Seattle, WASt. Louis, MO
    US East (Northern Virginia)
    US West (Northern California)
    Europe (Dublin)
    Asia Pacific (Singapore)
    Asia Pacific (Tokyo)
  • 21. Billions of Objects in Amazon S3
    Peak Requests:
    200,000+per second
  • 22. Each day AWS adds the equivalent server capacity to power Amazon when it was a global, $2.76B enterprise(circa 2000)
  • 23. AWS Pace of Innovation
    » Amazon Simple Notification Service
    » RDS Multi-Availability Zone Support
    » S3 Reduced Redundancy Storage
    » New Locations and Features for
    CloudFront
    » S3 Bucket Policies
    » Cluster Instances for EC2
    » EC2 Reserved Instances
    » New SimpleDB Features
    » IBM on EC2
    » Windows Server 2008 on EC2
    » Amazon RDS
    » Amazon Virtual Private Cloud
    » Amazon Elastic MapReduce
    » EBS Shared Snapshots
    » Monitoring, Auto Scaling &
    Elastic Load Balancing for EC2
    » AWS Import/Export
    » Premium Support
    » Amazon CloudFront
    » EC2 Elastic IP addresses
    & Availability Zones
    » Windows Server, MySQL,
    Oracle, & JBoss on EC2
    » Lower Data Transfer Costs
    » Amazon EC2
    » Amazon S3
    » Developer Portal &
    Forums
    » Amazon Linux AMI
    » Oracle on EC2
    » New EC2 Features
    » SUSE Linux on EC2
    2005
    2010
    2006
    2007
    2008
    2009
    » Micro Instances
    » Lower Pricing for EC2
    High Mem Instances
    » Identity & Access Management
    » AWS Services in N. California
    » AWS Multi-Factor Authentication
    » AWS Management Console
    » AWS Economics Center
    » AWS in Education
    » AWS Security Center
    » SAS70 Type II Audit
    » More services in EU
    » Lower EC2 Pricing
    » Lower S3 Pricing
    » Lower pricing for
    Outbound Data Transfer
    » AWS Solution Provider Program
    » Amazon SimpleDB
    » Amazon Flexible Payments Service
    » S3 in Europe
    » EC2 new instance types
    » AWS Start-Up Challenge
    » AWS Services in Singapore
    » RDS Reserved Database Instances
    » RDS Read Replicas & Lower Pricing
    » Lower Outbound Transfer Pricing
    » Data Transfer Usage Tiers
    » Consolidated Billing for AWS
    » Amazon S3 Versioning Feature
    » EC2 High Memory Instances
    » Public Data Sets
    » Elastic Block Store
    » EC2 SLA
    » EC2 in EU
    » S3 Tiered Pricing
    » Amazon SQS
    » Amazon Mechanical Turk
  • 24. AWS Innovation in 2010
    » Free Monitoring EC2
    » Amazon Route 53
    » PCI DSS Level 1 Certification
    » Mobile SDKs (Android, iPhone)
    » Large Object S3 Support
    » Florida POP
    » Import/Export APAC
    » Amazon SNS
    » Combined AWS Data Transfer Savings
    » Amazon EMR BootStrap Actions
    » Amazon ELB Session Stickiness
    » Amazon RDS in EU
    » New Singapore Region
    » RDS Reserved
    » CloudFront Default Root
    » Startup Challenge 2010
    » Cloudfront Invalidation
    » AWS Elastic Beanstalk
    » Amazon Simple Email Service
    » Improved AWS Support “Bronze”
    » Amazon CloudWatch Console
    » CloudFront HTTPS
    » NYC Edge Location
    » Lowers Pricing HTTP
    » AWS Import Export GA
    » Amazon SNS
    » Amazon S3 Console
    » Amazon EBS Cloudwatch
    » Amazon RDS Read Replicas
    » Suse EC2 Linux
    » Amazon SNS Console
    » Amazon ELB HTTPS
    » AWS Free Tier
    » EMR Resizing Cluster
    » EMR JobFlow Debugging
    » Simple DB Consistent Reads
    » Simple DB Conditional Puts
    » VM Connector
    » Tokyo Region
    » AWS Support JP
    2010
    Jan
    2011
    Jan
    Jul
    Sep
    Oct
    Dec
    Aug
    Nov
    Feb
    Mar
    Apr
    Jun
    May
    Feb
    Mar
    » Amazon S3 Lowered Pricing
    » CloudFront GA, SLA
    » S3 MultiPart
    » GPGPU Instance Types
    » ISO27001/2 Certification
    » Amazon SQS Longer retention, Free Tier
    Amazon S3 Bucket Policies
    » Amazon VPC IP Address
    » Cluster Compute Instances
    » Amazon S3 RRS Notifications
    » AWS Java SDK
    » Windows BYOL
    » Singapore Pop
    » CloudFront Private Streaming
    » Lowered Pricing EC2
    » AWS IAM
    » Amazon VPC Console
    » Micro Instances
    » Amazon Linux AMI
    » Amazon EC2 Tagging, Filtering, Idempotency,
    » Oracle Certified AWS
    » AWS PHP SDK
    » AWS CloudFormation
    » Amazon S3 Static Websites
    » AWS IAM Website Login
    » Paris Edge Location
    » Amazon EC2 Reserved Instances
    with Windows, Extra Large High
    Memory Instances
    » Amazon S3 Versioning Feature
    » Consolidated Billing for AWS
    » Lower pricing for Outbound Data
    Transfer
    » VPC in EU
    » Amazon RDS in US-west
    » Amazon CloudFront Access Logs
    » Amazon RDS Multi-AZ
    » Amazon S3 RRS
    » Amazon RDS Console
  • 25. The Key to Success?
    Listening to Our Customers
  • 26. CloudFront Pace of Innovation
    » Price Drop
    » HTTPS Support
    » Lower 1-Hour TTLs
    » Access Logs for Streaming
    » New York City Edge Location
    » Access Logging Capability
    » CloudFront Management Console
    » Custom Origins
    » Service Level Agreement
    » Jacksonville Edge Location
    » Route 53 Public Beta
    » Private Content
    » Streaming Video on Demand
    » CloudFront Public Beta
    Q4
    2008
    Q1
    2009
    Q2
    2009
    Q1
    2011
    Q3
    2009
    Q4
    2009
    Q1
    2010
    Q2
    2010
    Q3
    2010
    Q4
    2010
    » New Lower Pricing Tiers
    » Paris Edge Location
    » (IAM) Identity & Access Management
    » Singapore Edge Location
    » Private Streaming
    » Enhanced CloudFront Logs
    » Default Root Object
    » Invalidation
  • 27. 2010 Customer Wish list
    Expanded Global Footprint
    Lower Prices & New Pricing Features
    Make it Easier to Use
    Improved Support Offerings
    New Instance Types
    Expand Platform Up and Out
  • 28. Lower Prices and New Pricing Features
    Lower Outbound Data Transfer Prices
    Consolidated Billing
    Combined Data Transfer Prices
    Lower Prices for S3 and Reduced Redundancy Storage (lower price/less durability)
    Lower Prices on Gold & Silver Support
  • 29. Innovation on Cloud Pricing Models
    • ON-Demand instances
    • 30. Reserved instances
    • 31. Spot instances
  • The Success of Spot Pricing
  • 32. Spot Architectures
    MAP/REDUCE
    Architectures
    GRID CONTROLLER
    Architectures
    CHECKPOINT/RESTORE
    Architectures
    QUEUE BASED
    Architectures
  • 33. Spot Use Cases
    Categories
    • Batch Processing
    • 34. Map Reduce
    • 35. Scientific Computing
    • 36. Video & Image Processing & Rendering
    • 37. Scaling
    • 38. Testing
    • 39. Web / Data Crawling
    • 40. Financial
    • 41. HPC
  • SECURITY, CERTIFICATION & COMPLIANCE
  • 42. AWS.AMAZON.COM/SECURITY
  • 43. AWS Certifications
    SAS70 Type II Audit
    ISO-27001 Certification
    PCI Level 1 Service Provider
    FISMA A&A
    Sarbanes-Oxley (SOX) Compliant Platform
  • 44. Common Compliance Questions
  • 45. Next Generation Business Continuity Planning
    The Path to the Always-On Enterprise
  • 46. 5 Dimensions of Business Continuity
    Reliability
    Performance
    Scalability
    Security
    Efficiency
  • 47. The AWS Computing Platform
    Your Application
    Libraries & SDKs
    .NET, Java, PHP, etc.
    IDE Plug-Ins
    AWS for Eclipse
    Deployment & Automation
    AWS Elastic Beanstalk
    AWS CloudFormation
    Web Interface
    Management Console
    Identity & BillingAWS IAM
    Consolidated Billing
    Monitoring
    Amazon CloudWatch
    Auto Scale
    Network & Routing
    Amazon VPCAmazon Elastic LB
    Amazon Route 53
    Content Delivery
    Amazon CloudFront
    Email
    Amazon SES
    Payments
    DevPay
    Amazon FPS
    Parallel Processing
    Elastic MapReduce
    Messaging Amazon SNS
    AmazonSQS
    Workforce
    Amazon Mechanical Turk
    Compute
    Amazon EC2
    Storage
    Amazon S3
    Amazon EBS
    Database
    Amazon RDS
    Amazon SimpleDB
    AWS Global Physical Infrastructure
    (Geographical Regions, Availability Zones, Points of Presence)
  • 48. Amazon Relational Database Service
    1. Fault-Tolerance
    RDS Multi-AZ Deployments
    2. Scaling
    RDS Read Replicas
  • 49. Give Control to Customers
    • Performance
    • 50. Security, certification, complicance
    • 51. Cost efficiency
    • 52. Uniform deployment
    • 53. Availability
  • Amazon EC2 Regions and Availability Zones
    US East (Northern Virginia)
    EU (Dublin)
    Availability Zone A
    Availability Zone B
    Availability Zone A
    Availability Zone B
    Availability Zone C
    Availability Zone D
    Amazon EC2 Regions:
    US East (Northern Virginia) / US West (Northern California) / EU (Dublin) / Asia Pacific (Singapore) / Asia Pacific (Tokyo)
  • 54. Fault Separation in Availability Zones
    Physically Separate
    Separate Flood Planes
    Seismic Stable Areas
    UPS, Backup and Separate Grids
    Redundant Tier 1 networks
  • 55. Fault Tolerance at Soocial.com
  • 56.
  • 57. Build vs Buy
  • 58.
  • 59. Oracle E-Business Suite R12
  • 60. AI Enterprise Architecture
    Presentation – Web Center
    Enhanced
    Customer
    Data Form
    Shipment
    Tracking
    Form
    Inventory
    Management
    Form
    BOM
    Entry
    Form
    Manage
    RFQ
    Form
    Order
    Entry
    Form
    Landing
    Pad
    Web 2.0
    .....
    Business Functions - BPEL
    Order
    Entry
    Billing
    Payables
    Inventory
    Management
    Engineering
    Documents
    Sourcing
    RFQ
    Order
    Tracking
    Shared
    Folders
    .....
    Workflow
    Notifications
    Web Services from Oracle and Bespoke
    Message & Routing Bus - OSB
    Workflow & Notification Services
    Data Transformation Service
    XML Parser
    Event Manager
    .....
    Get
    Customer
    Get
    Order
    Get
    Part
    Validate
    Login
    Write
    Order
    Write
    Customer
    Write
    Part
    Send
    Email
    Build
    RFQ
    Technology Layer
    Oracle
    eBusiness
    Oracle
    BI
    Oracle
    Beehive
    Doc
    Man
    Outside
    Web
    Active
    Dir
    Oracle
    Agile
    EDI
    Gateway
    Telecom
    SMS
    CAD
    CAM
    MS
    Office
    ....
    Customer
    Order
    Finance
    MySQL
    Folders
    Oracle
    Oracle
    Oracle
    Internet
    MSSQL
    Oracle
    Internet
    PSTN
    Folders
    49
  • 61. AI Multi-Region Cloud Architecture
  • 62. The Path to the Always-On Enterprise is through the AWS Cloud
  • 63. Enterprise Cloud Strategy
  • 64. Immediate Action Plan
    Cloud Integration Strategy
    Enterprise cloud strategy
    Internet Services Strategy
    Incremental Learning Steps
    New IT Strategy
    Existing IT Strategy
  • 65. Decomposition
    Automation
    New IT – Cloud Ready
    End-to-end Security
  • 66. Classifications
    Assessments
    Existing IT – Deep Dive
    Dependencies
    Environmental
    Compliance
    IT Support
    Application types
    Licensing/SaaS
  • 67. Amazon VPC
    Customer’s isolated AWS resources
    Subnets
    Router
    VPN Gateway
    AmazonWeb Services
    Cloud
    Secure VPN Connection over the Internet
    Customer’sNetwork
  • 68. Current VPC
  • 69. NewVPC
  • 70. AWS Future Investments
    Continued focus on operational excellence
    Continued focus on security features and relevant industry certifications
    New billing, user, and identity features
    Continued global geographic expansion + localization
    Continued tool development
    Training and certification programs
    Additional services that make it even easier for folks to run their infrastructure on us
  • 71. Keys in Choosing a Cloud
    Security: understand data and network requirements?
    Operational Performance: proven track record of delivering a reliable cloud platform?
    Cost: track record of lowering prices and comfort running high volume/low margin businesses?
    Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use?
    Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner?