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AWS Customer Presentation- Esri


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  • In response to the Deepwater Horizon incident, in April 2010, The Joint Incident Command needed to have a publicly facing interactive websiteNeed to rapidly deploy a site that would support the public’s need to have a view into the responseTimeframe was extremely tight, in roughly a week need to go from idea to global deploymentAmazon cloud was the most cost effective solutionWas built using Esri solutions, which utilizes ArcGIS Online, Microsoft Bing, and Response ContentResponse content is refreshed twice a daySolution was deployed in Amazon Cloud Provided public a view into the response efforts showing the work that was being done to mitigate the environmental disasterState Agencies were able to consume the services off of the site i.e. Florida GATORIncident Commands had a unified view into the response
  • Walking with the Wounded is a unique expedition that will see wounded servicemen from the UK Armed Forces trek to the Geographical North Pole unaided. On reaching the Pole they entered the record books as the first amputees to reach this remote and hostile destination. By undertaking the expedition the team aim to raise £2million to help those whose lives have been changed irreversibly serving their country.People in the United Kingdom and elsewhere kept up with the trek via the WWTW website, with its interactive map and a blog that included the latest photos and audio from the modern-day polar explorers. The map displayed the men's location based on GPS coordinates relayed back to WWTW headquarters. Esri UK’s interactive map covered the Arctic region. It highlighted key points of interest and let visitors follow the expedition's progress in near real time.The WWTW expedition generated worldwide media attention, especially since Prince Harry lent his support by skiing part of the way with the WWTW team. To handle a potentially high number of views on the mapping application site, Esri UK decided to use ArcGIS Server running on Amazon's Elastic Compute Cloud (EC2).Relatively few people have attempted to reach the North Pole, and tales are epic of the brave adventurers who have set this lofty goal.  Recently Esri UK supported just such a historic event by creating an online interactive map, using ArcGIS Server on Amazon EC2, to track the 200-mile, 13-day, fund-raising journey for Walking With The Wounded (WWTW), a charity that exists to fund job training and recovery programs for British service members who return home from war injured or traumatized. 
  •  Let’s take an example of ArcGIS Server on EC2 supporting high-volume sitesThree quarters of the state of Queensland, Australia was declared a disaster zone as a result of flooding that began in late December 2010.  Agencies responding to the disaster and residents of affected areas needed immediate access to current information on the evolving situation.To assist Brisbane City Council, Esri- Australia started gathering data and building an app.  Within 12 hours, a common operational picture (COP) was hosted on the Amazon infrastructure, as available as a trusted source for emergency responders and citizens.Increasingly, we’re seeing geospatial solutions hosted in the cloud to immediately support disaster-response operations on a massive public scale.As we’ve seen with Haiti, the Gulf of Mexico, Australia and others, a situational awareness application can be up-and-running in the cloud within hours, But equally important is the confidence that cloud-hosting provides – since that application is valueless if it’s underwater or under rubble. Off-premise, cloud-based Disaster Recovery and Business Continuity is emerging as a practical necessity and, given economies of scale, economically viable than it has been in the past.
  • March 6, 2011
  • The integration of ArcGIS Server with Amazon Web Services let us run within a cloud environment that gave us the cloud computing and bandwidth we required at any time. That’s peace of mind!Both ArcGIS Server Term Licenses and Amazon Web Services on demand pricing gave us the flexibility we needed for this short event
  • Transcript

    • 1. Customer Presentations
      Francisco Urbina
      Manager – Business Development Strategy, Esri Australia
    • 2. Delivering Enterprise Location Intelligence to the Cloud. The Esri and Amazon Partnership
      Francisco Urbina
      Mgr, Business Development Strategy
    • 3. Global Company
      2 Million Users in 350,000+ Organisations Worldwide
      40+ years strong
      Esri Australia est 1977
      160 staff
      —The Leader in Enterprise Geospatial Software
    • 4. The ArcGIS Platform
      Data & Asset Management
      Planning &
      Operational Awareness
      Community Engagement
      Integrated System
      Store, manage, & maintain accurate asset records
      Get information into and out of the field
      Transform data into actionable intelligence
      Disseminate knowledge where & when it’s needed
      Community portals, Crowd sourcing and
    • 5. ArcGIS Vision
      Providing a Complete Geospatial Platform
      Cloud / Web GIS
      Creating a Bridge Between Enterprise and Pervasive GIS
    • 11. ArcGIS is Being Deployed in the Cloud
      Immediate Infrastructure
      Fast Deployment
      Public Events
    • 17. BP Gulf Oil Spill response
    • 18.
    • 19. QRA
    • 20. Brisbane, Flood Map COP
    • 21. 12 hrs to deploy
      Over 3 million maps produced in less than 1 week. 
      High peaks and troughs as the site went viral in twitter and facebook.
      Single 8 core instance
      Load balancer to scale during peaks.  Up to two more 8 core servers.
      Stats for Brisbane Flood COP…
    • 22. Brisbane to Gladstone Yacht Tracker
    • 23. Over 15 million maps produced in 2.5 days.
      Peaks at breakfast and dinner time
       Hosted on
      • App Server = 3x8 core servers
      • 24. Data Loading Server =1x8 core server
      • 25. Database server = 1x 8 core server
      300 maps per second
      Brisbane to Gladstone…
    • 26. Sailing with Amazon Web Services
      Web Browsers
      Mobile Devices
      Yacht fans can follow the race!
      Yacht location sent to Yacht tracker
      Every 5 minutes via satellite
      Elastic Load Balancer
      High-CPU Extra Large EC2 Instance
      High-CPU Extra Large EC2 Instance
      High-CPU Extra Large EC2 Instance
      Yacht Position Receiver
      Extra Large
      EC2 Instance
      A cluster of GIS Servers
      makes available all race information
      Via Web Services
      Extra Large
      EC2 Instance
    • 27. Our Message to Our CustomersUnderstanding the value propositionof Amazon
      Real time access to massive amounts of
      • Computing power (Servers)
      • 28. Network bandwidth
      • 29. Storage
      Simplified management of Infrastructure
      • Outsourced infrastructure
      • 30. Preconfigured servers
      • 31. Auto-scaling, and monitoring
      Reduced costs
      • Elastic computing
    • The Amazon Cloud is an ideal environmentFor developing ArcGIS Server applications
      Saves time:
      • Access a preconfigured ArcGIS Server instance in minutes
      • 32. No need to allocate a machine within your organization
      Saves money:
      • Inexpensive servers available starting at less than a dollar per hour
      • 33. ‘Terminate’ the dev machine when done (no capital investment)
      You may deploy your developed apps in the cloud… or on-premise
    • 34. Massive Analysis:
      • Routing
      • 35. Suitability Analysis
      • 36. Geostatistics
      Map caching
      Batch geocoding
      Massive Ad-Hoc GIS TasksAre well suited for an environment with virtually unlimited computing power
    • 37. Simplified deployment
      High bandwidth
      With all the capabilities of ArcGIS Server
      • Web Mapping
      • 38. Mobile access
      • 39. Geocollaboration and Crowdsourcing
      • 40. Analysis…
      ArcGIS Server in Amazon for Rapid Deployment Up on the web in minutes. Replicated
    • 41. Geodatabase back-up in the cloudSecure storage of your geographic data for disaster recovery
      Secure periodic synchronisation

    • 42. Agile
      Transparent Pricing
      • Great for our customers
      Great Customer Support for Esri
      • Great for our customers
      Why the Esri and Amazon Partnership
    • 43. Our PS Solutions now come with Amazon Option
      Becoming standard business practice
      Enhancing our next releases to incorporate lessons learnt
      • Baking in Cloud Deployment Patterns and Needs
    • 44. Thank You
      Francisco Urbina