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AWS Customer Presentation - Freelancer.com
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AWS Customer Presentation - Freelancer.com AWS Customer Presentation - Freelancer.com Presentation Transcript

  • Customer Presentations
    David Harrison
    Vice President of Engineering, Freelancer.com
  • The
    Next
    Big
    Thing
    David Harrison
    Vice President of Engineering
    Freelancer.com
    email: david@freelancer.com
    twitter: @freelancer
  • It’s 2011.
    World Population
    6,845,609,960
    Number on the Internet 2,080,000,000 (30.3%)
    Source: Internet World Stats & United Nation
  • The other
    70%
    of the world’s
    population are
    about to join
    the Internet.
  • Worldwide Internet Penetration 2011
    North America
    266 million users
    77.4% penetration
    Europe
    475 million users
    58.4% penetration
    Asia
    825m (of 3834m)
    21.5% penetration
    Africa
    110m (of 1014m)
    10.9% penetration
    Latin America
    204m (of 592)
    34.5% penetration
  • Worldwide Internet Growth 2000-2010
    The other 5,000,000,000 people are coming…
  • The other 5 billion
    are on an average wageof $10 or less per day
  • Simultaneouslyevery industry is now digitised.
  • We are the global labour exchange
    We Empower Entrepreneurs.
    Globally.
  • We provide the productivity tool to assist those with a spark of an idea turn it into reality.
  • “If I just have the spark of an idea now, I can get a designer in Taiwan to design it. I can get a factory in China to produce a prototype. I can get a factory in Vietnam to mass manufacture it. I can use Amazon.com to handle fulfilment. I can use Freelancer.com to find someone to do my logo and manage my backroom. And I can do all this at incredibly low prices. The one thing that is not a commodity and never will be is that spark of an idea.”
    “America’s Dream Team” (Tom Friedman)
    New York Times Editorial 2010
  • Freelancer Globally
    Started in 2004
    World’s largest outsourcing marketplace
    > 2,600,000 users from >234 countries / regions
    > 1,000,000 posted projects to date
    > $95,000,000 spent through site to date,roughly equivalent to saving western businesses $500m to $1b in costs.. in $200 projects..
    In top 250 websites globally (Alexa)
  • We needed a platform that could scale to meet our vision
  • Online Outsourcing
    and
    Cloud Computing
  • Why Cloud, Why AWS ?
    Focus on our strengths, outsource the rest
    Amazon is an engaged technical player
    Amazon uses its own tech
    A strong clear API
  • S3
    Simple Storage Service
    EC2
    Elastic Compute Cloud
    EBS
    Elastic Block Store
    CloudFront
    IAM
    Identity and Access Management
  • You can start a company off a credit card.
  • Integrate a web application with S3
  • Migrate an online store to EC2
  • Install a Rails App on EC2
  • Execute, Execute, Execute !
    Respond
    Experiment
    Deploy
  • Freelancer technology stack
  • Network Architecture
  • A few statistics
    Between 10-15k users on-site at any time
    > 80 instances (c1.xlarge and m1.xlarge)
    > 15TB of EBS storage
    > 450GB of S3 storage (in 20-40KB files !)
    Our databases serve:
    • > 310M requests per day
    • > 678G of returned results traffic per day
    Our web hosts serve > 29M HTTP requests per day
  • Scale, scale, scale ! Next stop 10M users, then onto 100M !
    Rolling out instances in more geographic locations(Europe, Singapore, Tokyo)
    Route 53
    Amazon Linux AMI
    What next ?
  • There’s never been a better time to start a company.
  • www.freelancer.com