AWS Summit 2013 | India - 0 to Production in 40 minutes, Pieter Kemps

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In this session we will show the agility gained by developing on AWS, so you can focus on your app, not your infrastructure. It starts with some key concepts around automation and managed services, and will then go into a live demo that brings a concept into production in 40 minutes, on a highly available, scalable, secure architecture.

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AWS Summit 2013 | India - 0 to Production in 40 minutes, Pieter Kemps

  1. 1. Pieter Kemps – Alagappan MS – Ganesh Raja Zero to Production in 40 Minutes
  2. 2. Traditional World customer is known features are known solution is known
  3. 3. Traditional World is NOT where we live
  4. 4. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
  5. 5. Lean Startups: LEARN & ADAPT
  6. 6. 1. Focus on a simple implementation of your idea
  7. 7. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features
  8. 8. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users
  9. 9. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users Minimum Viable Product
  10. 10. MVP Smallest thing I can do to test my idea?
  11. 11. a prototype shouldn't require big investments
  12. 12. It should be cheap and validate ideas
  13. 13. 01 02 03 04 Idea MVP ProfitabilityScale
  14. 14. This Session From 0 to Production in 40 minutes
  15. 15. What matters most? Cost of Innovation Focus
  16. 16. Cost of Innovation
  17. 17. « Want to increase innovation? Lower the cost of failure » Johi Ito
  18. 18. AWS enables you to Fail Forward Fail Faster Fail Cheaper
  19. 19. Product Development MVP Time Scale
  20. 20. Innovation & Iteration MVP Time Scale
  21. 21. Innovation & Iteration Time Scale Started: burbn, location-based mobile app. Photo sharing is just one feature Now: re-written as photo app. Sold to FB for 1bn
  22. 22. Innovation & Iteration Time Scale Started: odeo, site to create & share podcasts Now: micro-blogging, 500M users, >10Bn valuation
  23. 23. Innovation & Iteration Time Scale Started: developed 51 games, none very successful. But then game 52… Now: raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore
  24. 24. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
  25. 25. AWS lowers the cost of Innovation Time Scale Scenario Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash….
  26. 26. Dev / Test Environment Time Scale Average Spend $0 p/m
  27. 27. Alpha Release Time Scale Average Spend $15 p/m
  28. 28. Beta Release / MVP Time Scale Average Spend $235 p/m
  29. 29. Getting to MVP for $250 Time Scale Total Spend to MVP $250 $235$15$0 • 3 months dev/test/release • Serving Beta customers • Ready for full production and scale
  30. 30. Focus
  31. 31. Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) FOCUS! Build apps, not infrastructure
  32. 32. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
  33. 33. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
  34. 34. AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk DevOps framework for application lifecycle management and automation Templates to deploy & manage template-driven provisioning Automated resource management – web apps made easy DIY / On Demand DIY, on demand resources: EC2, S3, customer AMI’s, etc. ControlConvenience Focus requires Automation

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