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Maintaining data integrity and guaranteeing business continuity is of utmost importance for any organisation. However, in today's world, those systems have grown in complexity and cost, while the business demands IT agility and lower costs. In this talk, we will explore how organisations should approach backup and disaster recovery, and how these two aspects can be implemented in the cloud to improve efficiency and flexibility. The talk starts with general concepts, and then dives into technical details, culminating in real customer examples that showcase some tips and tricks and the benefits of a cloud-based approach.