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SEO Toolkit: Magento Extension by Amasty. User Guide.

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Bring SEO optimization to a new level. Take advantage of an exclusive selection of SEO tools and upgrade your online store according to the latest search engines requirements.

Bring SEO optimization to a new level. Take advantage of an exclusive selection of SEO tools and upgrade your online store according to the latest search engines requirements.

Published in: Marketing, Technology, Business

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  • 1. SEO Toolkit Magento Extension User Guide Official extension page: SEO Toolkit User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 1
  • 2. Table of contents: 1. SEO Toolkit: General Settings ……………………………….…… 3 2. Product Reviews: Settings …………………………………….…… 4 3. Product Reviews: Example ……………………………………..... 5 4. HTML Site Map: Settings ………………………………………….. 6 5. HTML Site Map: Example …………………………………………. 8 6. Rich Snippets: Settings ……………………………………………... 9 7. Rich Snippets: Example ………………………………………….... 10 8. Import Product Tags: Import/Export Settings ……………. 11 9. Import Product Tags: Example …………………………………. 13 10. Meta Tags Templates: General Settings …………………..…. 14 11. Meta Tags Templates: Category-based templates ……….. 15 12. Meta Tags Templates: Product Tags ………………………….. 17 13. Meta Tags Templates: Category tags ………………………..... 20 14. Meta Tags Templates: URL-based templates …………..….. 21 15. Meta Tags Templates: Examples ………………………….….… 23 16. Google Sitemap: Settings ……………………………………..…... 25 User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 2
  • 3. 1. SEO Toolkit: General Settings Choose the appropriate path to use: the shortest or the longest one. You can also set the default rules. Please go to admin panel -> System -> Configuration -> SEO Toolkit to manage the extension settings. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 3
  • 4. 2. Product Reviews: Settings By switching this feature to ‘yes’ you enable redirection of all old URLs to new ones Specify appropriate hash values for containers with reviews list and form . Note: the values should be specified without #. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 4
  • 5. 3. Product Reviews: Example Reviews are located on product page as well as the form for writing a review. Nice URL for a review page. Page with detailed review links to product page. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 5
  • 6. 4. HTML Site Map: Settings Go to admin panel -> CMS -> SEO Toolkit -> HTML Sitemap Specify title and meta description for your HTML Site Map. The title will be displayed on the page. Meta description is essential for Google to understand what the page is about. Design your HTML Site Map page with ‘Layout’ and ‘Columns’ features. With ‘Columns’ tab you can divide all your site map links into 2-5 columns. Choose layout from certain options: - 1 column - 2 columns with left bar - 2 columns with right sidebar - 3 colums User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 6
  • 7. 4. HTML Site Map: Settings Choose whether you want to include categories, products, landing pages and CMS pages into your HTML Site Map or not. Exclude CMS pages from HTML Site Map. Specify any additional links to include into your HTML Site Map. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 7
  • 8. 5. HTML Site Map: Example ‘Search field’ Design: Layout – 1 column Number of columns for links - 5 User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 8
  • 9. 6. Rich Snippets: Settings Enable this microdata to display detailed website information in search results. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 9
  • 10. 6. Rich Snippets: Settings These settings are quite complex from a programming perspective. If you need help in configuration, please create a support ticket. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 10
  • 11. 7. Rich Snippets: Example Website with Product, Review Rating, Breadcrumbs and Organization microformats in search results Website without microdata in search results User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 11
  • 12. 8. Import Product Tags: Import/Export Settings Create a CSV file with product tags and import it into your Magento. Click on this button to export already exciting tags in CSV format. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 12
  • 13. 8. Import Product Tags: Import/Export Settings This feature enables you automatically rewrite tag urls, making them clear and SEO-friendly User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 13
  • 14. 9. Import Product Tags: Example Short and clear tag URL. Here you see the cloud of imported tags. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 14
  • 15. 10. Meta Tags Templates: General Settings Specify max length for meta title and for description You can disable meta tags functionality for product or category pages User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 15
  • 16. 11. Meta Tags Templates: Category-based templates To create product meta tags templates by category please go to admin panel -> CMS-> Meta Tags by Category. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 16
  • 17. 11. Meta Tags Templates: Category-based templates Please select the category to which the template should apply. What do all these sections mean? Let’s say you choose ‘Electronics’ category as a main one for this template. Category tree looks like this in your store: electronics electronics electronics electronics electronics > cameras > cameras > sony > phones > phones > nokia > phones > apple That means: - Current categories – ‘cameras’, ‘phones’ - Current products – all items in current categories - Subcategories – ‘sony’, ‘nokia’, ‘apple’ Select store views to which the template will apply. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 17
  • 18. 12. Meta Tags Templates: Product Tags Please use ‘Product Meta Title’ field to create a template for meta title tag. You can use the following variables for meta tag templates: - all attributes values, like {color}, {brand}, {price}, {special_price}, {short_description}, etc - store info: {store_view}, {store}, {website} - categories info: {category} for current category and {categories} for full category list (as in the breadcrumbs). - for grouped products:{startingfrom_price} and {startingto_price} You can also use complex variables like {brand|manufacturer|provider}. These variables work great, if for some products you use manufacturer attribute and for others brand or provider attributes. So for products with brand attribute, brand value will be used for meta tags; for products with manufacturer attribute, manufacturer value will be used and so on. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 18
  • 19. 12. Meta Tags Templates: Product Tags Template will look like this for meta title like ‘Buy silver Olympus Stylus 750 7.1 MP with discount! Please use ‘Product Meta Description’ field to create a template for meta description tag. You can use the same variables as for meta title tag. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 19
  • 20. 12. Meta Tags Templates: Product Tags Please specify ‘H1 Tag’ here. This will be used as a name of the product on the product page. Please use ‘Product Short Description’ field to create a template for short product description. Please use ‘Product Full Description’ field to create a template for short product description. You can also use complex variables like {brand|manufacturer|provider}. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 20
  • 21. 13. Meta Tags Templates: Category tags Use all the variables as well as complex ones in category tags and descriptions. Title, meta description, keywords, H1 tag and description are specified by analogy with product tags. For category pages you can also specify image alt and title. Write the text which will be displayed after product list on category page. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 21
  • 22. 14. Meta Tags Templates: URL-based templates To create URL-based template go CMS -> Seo Toolkit -> Meta Tags Templates -> Meta tags by URL Specify URL of the page you want to create a template for. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 22
  • 23. 14. Meta Tags Templates: URL-based templates You can specify meta tags, title, etc. for any page on site, e.g. Contact Us, Partnership, etc, It’s very useful for SEO to specify meta tags for the pages when attribute is chosen (let’s say www.example.com/tshirts?color=blue). Also, you can create it for any product page. In such a way all the settings specified in Category-based template will not affect the product. Specify canonical URL for the page You can make the page ‘no follow’ and ‘no index’ by search engines User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 23
  • 24. 15. Meta Tags Templates: Examples User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 24
  • 25. 15. Meta Tags Templates: Examples Here’s a front end example of product page. As you can see in the source code, the meta title for the product page was generated according to the template. The meta description for this product page was also generated according to the template. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 25
  • 26. Please go to admin panel -> CMS -> SEO Toolkit -> Google Sitemaps 16. Google Sitemap: Settings To create new sitemap, press ‘Add New Sitemap’ button Here you can see all google sitemaps, generated with the extension User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 26
  • 27. 16. Google Sitemap: Settings Specify path for XML sitemap Specify max items per file and max file size. Google requirements for XML sitemap: - No more than 50,000 URLs in a sitemap - Size no larger than 50MB User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 27
  • 28. 16. Google Sitemap: Settings Set ‘Yes’ to include images and image captions into XML sitemap. Available for products and categories You can choose whether to include or exclude from XML sitemap: - Products - Categories - Pages - Tags - Extra links Specify text to be used for empty captions with {product_name} placeholder for product name Specify priority to tell Google which pages are the most important on your site. Set ‘Yes’ to include the date the page was last modified User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 28
  • 29. 16. Google Sitemap: Settings Specify URL Keys of CMS pages to exclude. One per line. Specify any extra links you want to include into sitemap. User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 29
  • 30. Thank you! Should you have any questions or feature suggestions, please contact us at: http://amasty.com/contacts/ Your feedback is absolutely welcome! User Guide: SEO Toolkit Support: http://amasty.com/contacts/ Page 30