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Abandoned Cart Email: Magento Extension by Amasty. User Guide

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Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass reminders, easily customize email templates and generate coupons to encourage visitors come back to …

Increase your conversion rate by motivating customers to recover their abandoned carts. Send mass reminders, easily customize email templates and generate coupons to encourage visitors come back to your store. You can learn more at http://amasty.com/magento-abandoned-cart-email.html

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  • 1. User Guide: Abandoned Cart Email Page 1 Abandoned Cart Email Magento Extension User Guide Official extension page: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 2. Page 2 Table of contents: 1. General Settings………………………………………………………………………………………..……..3 2. Create New Rules………………………………………………………………………………………..…...4 3. Emails Queue……………………………………………………………………………………………..…..10 4. Emails History………………………………………………………………………………………….…….12 5. Emails Black List……………………………………………………………………………………….……13 6. Test Emails…………………………………………………………………………………………………….14 7. Abandoned Cart Email – How to create e-mail template ……………………………..…… 15 8. Template Sample……………………………………………………………………………………………17 9. Template Settings…………………………………………………………………………………………..18 User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 3. Page 3 1. Abandoned Cart Email – General Settings To set up Abandoned Cart Email, please go to: System > Configuration > Abandoned Cart Specify general email sender details as well as the address to send the email copy to. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/ Quickly import customer emails for you blacklist. Set this option to ‘Yes’ if you want to make the coupon available only for the email recipient.
  • 4. Page 4 Click here to create a new rule. Observe already created rules, their id numbers and statuses. 2. Abandoned Cart Email– Create New Rule User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 5. Page 5 Set the rule’s priority. Rules with higher priority will be applied first 2. Abandoned Cart Email – Create New Rule User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/ If after receiving the reminder customer places the order or clicks on the email link, he/she won’t be sent any reminders anymore.
  • 6. Page 6 Specify the store view and customer groups to which the rule should be applied. 2. Abandoned Cart Email – Create New Rule User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 7. Page 7 Choose as many conditions as you need to create the most flexible rule. You can specify particular brands, subtotal, country origin etc. User Guide: Abandoned Cart Email 2. Abandoned Cart Email – Create New Rule Support: http://amasty.com/contacts/
  • 8. Page 8 Choose the coupon type, the date of its expiration as well as the discount amount and the cart subtotal for each particular email. Set the time intervals after which the cart will be considered abandoned and the email reminder will be sent to a customer. 2. Abandoned Cart Email – Create New Rule User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/ See how to create e- mail template on page 16 You can add as many new scheduled emails as you need.
  • 9. Page 9 Set the time intervals after which the cart will be considered abandoned and the email reminder will be sent to a customer. 2. Abandoned Cart Email – Create New Rule User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/ These settings allow you to get Google Analytics statistics on your email campaign. NOTE: the fields Campaign Source, Campaign Medium and Campaign Name are REQUIRED. The information will be accessible under campaigns in you GA account.
  • 10. Page 10 Click here to start editing email templates. 3. Abandoned Cart Email – Emails Queue On the queue grid you can see all the emails that are waiting to be sent. You can also observe the scheduled sending time and the coupon code. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 11. Page 11 3. Abandoned Cart Email – Emails Queue Edit email templates right from the queue grid. You can change customer email address, scheduled sending date and time as well as the subject of your email. Here you can insert and edit any template you need. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 12. Page 12 See and export the list of email addresses to which email reminders have already been sent. 4. Abandoned Cart Email – Emails History Observe email statuses for proper analyzing your email campaign. See how many email recipients recovered their abandoned carts or just clicked on the recovery link. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 13. Page 13 5. Abandoned Cart Email – Emails Black List Edit already existing emails in your black list or manually add new ones. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 14. Page 14 You have the opportunity send test emails in order to check out if everything functions well. 6. Abandoned Cart Email – Test Emails Test emails work only for registered users. When a customer adds some items to the cart and then leaves it without making a purchase, his/her email address gets to the test grid. User Guide: Abandoned Cart Email To send test reminder, please choose the email you need and click here. Support: http://amasty.com/contacts/
  • 15. Page 15 7. Abandoned Cart Email – How to create e-mail template To create a template please go System -> Transactional Emails Click ‘Add new template’ User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 16. Page 16 7. Abandoned Cart Email – How to create e-mail template Save the template after you finish it. Now you can use any templates created in ‘Transactional e’mails’ section for abandoned cart e-mails. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 17. Page 17 8. Abandoned Cart Email – Template Sample This is the example of one of ready-to-use email templates. Here you can place a coupon code as well as the complete list of the abandoned cart items. Provide customers with the opportunity to unsubscribe from your emails. User Guide: Abandoned Cart Email Support: http://amasty.com/contacts/
  • 18. Page 18 User Guide: Abandoned Cart Email Show items to your customers in the table view cell mode. Just edit the template located in ‘Transactional emails’ section. Set up “mode=table” in html content. 9. Abandoned Cart Email – Template Settings Specifying “image=yes” you enable product images displaying in your template. Support: http://amasty.com/contacts/
  • 19. Page 19 User Guide: Abandoned Cart Email You can arrange items in the list mode with their description aside. For this aim you need to specify “mode=list” in the template html content. You can also edit the product description length setting up “descriptionFormat=full” or “descriptionFormat=short” in accordance with your goals. 9. Abandoned Cart Email – Template Settings Support: http://amasty.com/contacts/
  • 20. Page 20 User Guide: Abandoned Cart Email 9. Abandoned Cart Email – Template Settings You can show or hide the product price. Set up “price=yes” or “price=no” when editing template. When you specify “discount=yes” you add the discount price which was fixed in Abandoned Cart Rules (see page 8). Here is a coupon code appeared after specifying “discount=yes”. Decide which price to show to customers: tax-included or tax-excluded and than specify the appropriate settings: priceFormat=includeTax or priceFormat=excludeTax . Support: http://amasty.com/contacts/
  • 21. Page 21 User Guide: Abandoned Cart Email 9. Abandoned Cart Email – Template Settings Support: http://amasty.com/contacts/ Here is the example of the configuration option (shoe size) “optionList=yes” You can show or hide configuration options like color, size etc. for configurable products in your email template. Set up “optionList=yes” or “optionList=no” when editing the template.
  • 22. Page 22 User Guide: Abandoned Cart Email 9. Abandoned Cart Email – Template Settings Use format manager to choose how to display in the template: • currency • date • price • time You can choose whether to use short/long or medium display type. Here you can see the example with date format. The long type is specified. Support: http://amasty.com/contacts/ The long date format is displayed in the email template.
  • 23. Page 23 User Guide: Abandoned Cart Email 9. Abandoned Cart Email – Template Settings Support: http://amasty.com/contacts/ Use URL manager to automatically create URLS corresponding to Magento requirements.
  • 24. Thank you! Your feedback is absolutely welcome! Should you have any questions or feature suggestions, please contact us at: http://amasty.com/contacts/ Support: http://amasty.com/contacts/ Page 24 User Guide: Abandoned Cart Email