5 Ideas to Increase Sales

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Take 5 easy steps to increase your web shop revenue.

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5 Ideas to Increase Sales

  1. 1. 5 Ideas to Increase Sales Alex Stelmakh amasty.com
  2. 2. Title Topic 1 Topic 2 Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Praesent commodo cursus magna, vel scelerisque nisl consectetur et. Fusce dapibus, tellus ac cursus commodo, tortor mauris Curabitur blandit tempus porttitor. Maecenas faucibus mollis interdum. Donec ullamcorper nulla non metus auctor fringilla.
  3. 3. Title … Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec sed odio dui. Nulla vitae elit libero, a pharetra augue. • Aenean lacinia bibendum nulla sed consectetur. • Cras mattis consectetur purus sit amet fermentum. Morbi leo risus, porta ac • consectetur ac, vestibulum at eros. Vestibulum id ligula porta felis euismod semper.
  4. 4. SEO. Trends Not Provided Hummingbird Humming bird
  5. 5. SEO. Trends How to determine best performing keywords ?
  6. 6. SEO. Trends • Adwords • GWT • Internal Search • Landing Pages
  7. 7. SEO. Mistake Content Duplication
  8. 8. SEO. Duplication • Home page • Reviews • Layered navigation • Search
  9. 9. SEO. Duplication • Home page –301 Redirects
  10. 10. SEO. Duplication • Reviews –Merge 2 pages
  11. 11. SEO. Duplication • Layered Navigation –Friendly URLs –In Page Texts –Meta Titles
  12. 12. SEO. Duplication • Search –Noindex / Follow –Robots.txt
  13. 13. 1. 2. 3. 4. 5. No Content Duplication … … … …
  14. 14. Catalog. Trends Mobile Browsing Rich Content
  15. 15. Catalog. Idea Attractive Look & Feel
  16. 16. Catalog. Key Pages • Category • Product • Search
  17. 17. Catalog. Category • Category Filters –Easy & Compact –Attractive –Functional
  18. 18. Catalog. Easy Filters
  19. 19. Catalog. Product • Product Images –High Quality –Zoom –Color Options
  20. 20. Catalog. Color Swatches
  21. 21. Catalog. Search • Search Results –Auto Suggest –Relevance
  22. 22. Catalog. Suggestions
  23. 23. 1. 2. 3. 4. 5. No Content Duplication Attractive catalog … … …
  24. 24. Promotions. Trends
  25. 25. Promotions. Mistake Discounts with no promotional value
  26. 26. Promotions. Special Price Ways to advertise special price?
  27. 27. Promotions. Show them! • Clearance page • Ribbons • Banners • In the cart
  28. 28. Promotions. On Sale
  29. 29. Promotions. Ribbons
  30. 30. Promotions. Banners
  31. 31. Promotions. Banners v2.0 Phone + Banner Case
  32. 32. Promotions. Cart Subtotal Discount 1 Discount ….. Discount N Grand Total
  33. 33. 1. 2. 3. 4. 5. No Content Duplication Attractive catalog Visible Promotions … …
  34. 34. Checkout. Trends Abandonment reasons ?
  35. 35. Checkout. Trends
  36. 36. Checkout. Idea Free Shipping
  37. 37. Checkout. Shipping
  38. 38. Checkout. Cart Rule
  39. 39. Checkout. Cost to Ship • Negotiate rates • Use fulfillment services • In Store Pickup
  40. 40. Checkout. Pick Up
  41. 41. 1. 2. 3. 4. 5. No Content Duplication Attractive catalog Visible Promotions Free Shipping …
  42. 42. Follow Up. Trends Mobile
  43. 43. Follow Up. Mistake Ignore trends
  44. 44. Follow Up. Mobile Tips • Short subjects • Pre-headers • Touch Interface
  45. 45. Follow Up. Structure Short Subject Pre-header E-mail body Action
  46. 46. Follow Up. Tabs
  47. 47. Follow Up. Tabs How to get emails in Gmail Primary tab?
  48. 48. Follow Up. Tabs
  49. 49. 1. 2. 3. 4. 5. No Content Duplication Attractive catalog Visible Promotions Free Shipping Mobile Friendly E-mails
  50. 50. Tablemaster Head Head 1 2 3 6 4 5 5 7
  51. 51. Speaker Topic

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