A SUMMER INTERNSHIP PROJECT ONBEST SELLING CAR FOR TOYOTA SUBMITTED BY PINAKY TARAFDER REGD. NO: - BIM0510BM012 BATCH 2010-2012
INTRODUCTION The Toyota Corolla is the best selling car in the world (counting all years). It offers peppy acceleration, agile handling, excellent fuel economy, and a smooth, comfortable ride. For most people, Corolla is about as good as it needs to get. As an added bonus, the Corolla often tops J.D. Power's reliability ratings for cars - beating the Civic, Laura, and Octavia by a pretty good margin. Meanwhile, the Corolla tends to beat all small cars in Consumer Reports' surveys. Last time we looked (in 2011), the Honda Civic was down there...below average...below the Octavia... why would people buy Civics when the Corolla has a better standard engine ,nicer and quieter ride, and uncontestable quality? In India, Toyota Corolla falls in the Premium Midsize Car Segment popularly known as the C++ Segment.
Some Important Facts… 1966 The first generation Corolla blossomed in Japan as a Toyota dream to produce a people's car. 1970 Four years later, a new Toyota Corolla emerged, bringing with it a larger 1.2 lt engine 1974 This year we saw the third generation Toyota Corolla, a masterpiece of engineering that grew on to become the best-selling vehicle in the world between 1974 and 1977. 1979 Never content with success, the Toyota dream surged on, we saw the advent of the fourth generation Toyota Corolla, still with a rear wheel drive. 1984 It was the year that saw significant changes in the Toyota Corolla. This fifth generation Corolla came with a front wheel drive, and a coupe version - the GT-S, with a 16-valve engine. 1988 Through the years the Toyota Corolla grew in terms of likeability and performance, and we saw the arrival of the sixth generation Toyota Corolla.
Up gradation Cont.. 1993 The seventh generation Corolla is one that looks familiar. That's when it moved to its current compact size. This Toyota Corolla is also famous for picking up a whole host of awards along the way. 1998 It was a landmark year for the Toyota Corolla. It saw the arrival of the eighth generation Corolla that carried the awesome 1.8 lt engine under its hood. And what you see before you is the culmination of advanced styling, advanced comfort and advanced performance the 8th generation Toyota Corolla. 2003 In its soul the Toyota Corolla carries a destiny to stand for everything that represents perfection in the compact sedan category. A destiny that's reflected in the 3 Crore Corollas manufactured in over 150 countries across 14 factories, making it the world's highest selling car. 2011 The 10th generation Corolla has set a benchmark in styling, comfort and performance in the automobile industry. The latest design was a result of intense competition between Toyota design centres in Toyota City, Tokyo, Europe and the United States. This was a reinforcement of Toyota's commitment to provide the customer a truly global vehicle and eco friendly.
OBJECTIVES BEST SELLING CAR FOR TOYOTA MOST PREFFERED BRAND OF CARS WHAT PEOPLE LOOK FOR,WHEN THEY BUY A CAR? CURRENT STANDING OF INDIAN AUTOMOBILE COMPANIES CHANGES PREFERRED IN THE AUTOMOBILES PRESENTLY BEEN USED RESEARCH METHODOLOGY SAMPLE DESIGNATION: Best selling car for Toyota. SAMPLE SELECTION: Customer Base. DATA TYPE: Primary and Secondary Data Collected. SAMPLE SIZE: 500. SOURCES: Automobile Owners LOCATION OF THE SURVEY: Sikkim, Asansol, Kolkata and its surroundings.
Findings According to 37% respondants BMW is the most preferred brand of cars. 25% respondats said BMW , Lexus and Mercedes are there dream car. Maruti is the most preferred brand in INDIA, with 41% .TOYOTA and Hyundai taking the second place with 17%. BETTER QUALITY PRODUCT is the main thing which people like about a brand according to 58% respondants. PRICE,MILEAGE,LOOKS are the factors people mainly consider while buying a caraccording to 21%,20%,18% respondats , respectively. Safety comes in the second last option with 6%.
Findings contd… PERFORMANCE over the years is the main factor which separate a company from other automobile companies to 35% respondants. 96.3% customers are satisfied with their TOYOTA COROLLA. 83% people are extremely satisfied with TOYOTA COROLLA. 45% people wants a change in STYLE and LOOKS of TOYOTA COROLLA. 66% people said the PROMOTIONAL ACTIVITIES used by TOYOTA are not so much helpful and lack truthfulness. 86% people said CONSUMER AWARENESS should be DONE by TOYOTA through different MEDIA.
LIMITATIONS Time constraints. To fix appointment with the Respondents. Huge customer base.
SUGGESTIONS The Objective for the next 2 years should be to strengthen the position as a Market Leader through properly designed Marketing Strategy and Product Improvement Strategy As the Segment is expected to double the size by the end of next year, the strategy should be to increase the production output. Also, in the study it has been found out that the competitors like Skoda is going to recently give a facelift to their Octavia model which may possibly will result in increased sales for Octavia. So a proactive counter strategy should be readied before time. As the No.4, i.e. Honda Civic in the segment is not doing well; the strategy should be to attack its market share through aggressive comparison advertising with it. Also we know that the Corolla sold in India is a 10th Generation Model of Corolla but Worldwide in most of the countries, the 10th upgraded Generation model has already been launched, 10thGeneration upgraded model can also be started to be manufactured in India.
CONCLUSION This huge increase in the A4-A6 i.e. 109% clearly shows that this segment is really growing at a huge pace and there exists a huge potential in this segment in the future. This segment is going to grow at a much faster pace in the near future as the trend in our country is shifting towards upgradation of cars. Those in the A2 segment are moving towards Lower A3 or Upper A3 segment, from Lower/Upper A3 movement can be seen towards A4 and so on. This is mainly due to Overall Higher Economic Growth. There is an Overall Growth in the Automotive Sector in our country. This shows that there is a place for Expensive Cars in our highly price conscious Indian Market. New Global Majors like Audi, Ferrari, and Lamborghini etc. are very soon entering our market with their highly expensive products. Indians have started to buy expensive products and are upgrading their Standard of Living. The A4/ C++ Segment is going to grow big in the coming years. The segment is expected to double its size by the end of next fiscal.