Herman miller

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Herman miller

  1. 1. Herman MillerAMAR ARORA ALEX CHOW PATRICK GODLEWSKI
  2. 2. Company History  Back to 1905  Herman Miller -> 1919  Hardships and Success  Recessions and Investment Retrieved from: http://imjustcreative.com/wp- content/uploads/2011/11/herman-miller-logo-design-1905.jpg
  3. 3. Company History  Specializes in office furniture  Being innovative  Continuous expansion  Design of The Decade -1989 Retrieved from: http://designspiration.net/data/l/1020332116709_iiRb9913_l.jpg
  4. 4. Employment and Culture  Empowerment  Employee Stock Option Plan  Company Performance  Good Strategy Execution Retrieved from: http://www.youtube.com/watch?v=XkqLZAEL_TQ
  5. 5. Employment and Current Situation  2003: Lifelong Employment  Strategy Execution  Skills for the Future  Employee Empowerment
  6. 6. Issues  Recession  Reinvent  Business Model of the Future  Shift toward Home Working
  7. 7. Alternatives  Idea 1: Continue using current business model.  Idea 2: Improve Current Business Model  Idea 3: Marketing and R&D
  8. 8. Decision criteria Alternatives Cost (35%) Profit (30%) Employee Empowerm ent (15%) Innovation (20%) Total Status Quo 1 (.35) 2 (.60) 2 (.30) 3 (.60) 1.85 Improve current business model 3 (1.05) 1 (.30) 1 (.15) 1 (.20) 1.7 Marketing and R&D 2 (.70) 3 (.90) 3 (.45) 2 (.40) 2.45 1 = best in class 3 = worst in class
  9. 9. Recommendation  Combine alternative 2 and 3  Start with small strategy change  Start building on home office strategy  Invest in more R&D and marketing  Create a system for forecasting
  10. 10. Implementation plan  Short Term-  Investing into a home office team  Create a team that study’s the market environment  Start planning a marketing campain
  11. 11. Implementation Plan  Medium Term-  Create a subsidiary for a low cost strategy  Utilize Marketing Campaign  Improve Relations with supplier’s and create contracts
  12. 12. Implementation Plan  Long Term-  Partnership with companies that compliment Herman Miller  Partner with celebrity's or famous companies to promote Herman Miller  Start a Green initiative with products to promote themselves
  13. 13. Conclusion QUESTIONS?

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