ACTIVATE
Your Brand
HOW TO USE SOCIAL MEDIA TO ENHANCE
YOUR PERSONAL BRAND AND
ADVANCE YOUR CAREER
www.amandamillerlittlej...
About Amanda Miller Littlejohn
Amanda Miller Littlejohn is the top national expert on personal
branding for executives and...
Using Social Media for
Personal Branding
Passion. Message. Purpose.
•Understand Top Mistakes Job Seekers Are Making
•Under...
Employees Are:
Passion. Message. Purpose.
Expensive to Hire and Expensive to Fire.
To understand the hiring manager’s job,...
When hiring, employers want to get it
right the first time.
Hiring Managers Want to Know:
•Do you fit the culture of our o...
Passion. Message. Purpose.
They’re thinking: Are you one of us?
www.amandamillerlittlejohn.com
Social media is your opportunity to
CONTROL THE PRE-MESSAGE.
What message do you want your future
boss to get about you?
U...
I’m Responsible
and Capable.
Messages to Communicate Online.
I’m a Thought Leader.
I’m Award-Winning.
I’m “a catch.”
I Do ...
You’re Not
Professional.
Top Mistakes I See Job Seekers Make Online
You’re Not
Intentional.
You’re Boring
or Worse,
You’re...
Twitter
•Share MSM articles
•Show your personality
•Share professional news
•Feed your blog to Twitter
How to Use Social M...
Twitter
Short and to the Point
•Invest in a Professional Photo
•Share mainstream media/trade articles
•Share your own blog...
How to Use Facebook + Instagram for Personal PR
Facebook +Instagram
It’s Personal. Kind of.
•Remember who owns your conten...
How to Use a Blog/Web Site for Personal PR
Blog // YourName.com
Your Own Piece of the Web
•One of thebest ways to build yo...
How to Use LinkedInfor Personal PR
LinkedIn
Where You Should Spend Your Time
•The First PlaceGoogle Lands
•A Robust Networ...
Improving Your LinkedIn Profile
LinkedIn
Your Profile - What to Do
•Write a Branded Headline (No Defaults)
•Invest Time in...
How to Build Your Network
LinkedIn
Building Your Network - What to Do
•Reach Out with a Note (NO DEFAULTS)
•Connect with P...
Landing LinkedIn Recommendations.
LinkedIn
Tips for Landing Great Recommendations
•Request Recommendations 2-3x/Year
•Ask ...
3 Things You
Should Try to Convey
Through Your
Online Presence
Passion. Interests. Purpose.
www.amandamillerlittlejohn.com
I. WHO ARE YOU?
Beyond a cover letter or resume,
social media helps potential
employers answer the question -
What do you ...
II. WHAT HAVE YOU
DONE?
Your social media presence should be able to answer
that and speak to your
TRACK RECORD.
Case Stud...
III. WHAT CAN YOU DO?
Your online presence should also answer this more
nuanced question.
An employer should be able to su...
KEEP IN TOUCH
(Really!)
Amanda Miller Littlejohn
Email aml@amandamillerlittlejohn.com
Twitter @amandamogul
LinkedIn in/AMi...
Amanda Miller Littlejohn
aml@amandamillerlittlejohn.com
Twitter - @amandamogul
www.amandamillerlittlejohn.com
I would be h...
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Activate Your Brand - How to Build Your Personal Brand with Social Media to Advance Your Career

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How to Build Your Personal Brand with Social Media to Advance Your Career - an overview of using social media for personal branding

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  • Intro to me and what I do. Mopwater Social PR + Amanda Miller Littlejohn. My story – building my brand out of necessity, leading to a business.
  • Who wants a job? Overview – We’re going to discuss how
  • Who wants a job? Overview – We’re going to discuss how
  • Stack of resumes, hard choice, weeding out, we’re all being judged all the time. It’s reality.
  • Aside from being smart, capable and hard-working - What would disqualify a candidate?
  • Looking for ways to weed you out of the selection process. Once they get to you it’s between you and a handful of other candidates.
  • ASK – What do you want people to know? How are you communicating that?
  • Tonia, Tiffany
  • Mid-Career and you’re trying to stand out or move up, or develop a plan after retirement
  • Activate Your Brand - How to Build Your Personal Brand with Social Media to Advance Your Career

    1. 1. ACTIVATE Your Brand HOW TO USE SOCIAL MEDIA TO ENHANCE YOUR PERSONAL BRAND AND ADVANCE YOUR CAREER www.amandamillerlittlejohn.com
    2. 2. About Amanda Miller Littlejohn Amanda Miller Littlejohn is the top national expert on personal branding for executives and small business owners. She is an idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media. A former full-time print journalist and the founder of Washington, DC based social media powered PR firm Mopwater Social PR, Amanda uses her journalistic training to dig deep to understand the story behind the story, crafting authentic brand messages in the process. Amanda is a visionary. Noticing the dearth of conversations in the journalism community about how social media was being leveraged for reporting, Amanda founded the media conversation and event series "Twitch! Communications in the Age of Social Media." Since 2010, she has convened media panels comprised of some of the country's most forward-thinking journalists. Speakers have included journalists from NPR, the Washington Post, CNN, The Huffington Post, Heart & Soul, NBC, Bloomberg News and others. A sought after speaker, writer, and coach, Amanda contributes regularly to national publications like The Washington Post and Black Enterprise. The National Black Public Relations Society's named Amanda their 2012 Practitioner of the Year and software giant VOCUS named her one of "7 Marketing Influencers to Watch in 2013." www.amandamillerlittlejohn.com
    3. 3. Using Social Media for Personal Branding Passion. Message. Purpose. •Understand Top Mistakes Job Seekers Are Making •Understand How to Manage Your Online Brand •Deep Dive Into LinkedIn – Discuss Specific Ways to Improve Your Profile www.amandamillerlittlejohn.com
    4. 4. Employees Are: Passion. Message. Purpose. Expensive to Hire and Expensive to Fire. To understand the hiring manager’s job, start thinking like one. Think of your online presence as your pre- interview. How do you measure up? www.amandamillerlittlejohn.com
    5. 5. When hiring, employers want to get it right the first time. Hiring Managers Want to Know: •Do you fit the culture of our organization? •Will you be happy here? Will we be happy with you? •Are you mature enough to handle the role? •How will you represent the company? Passion. Message. Purpose. www.amandamillerlittlejohn.com
    6. 6. Passion. Message. Purpose. They’re thinking: Are you one of us? www.amandamillerlittlejohn.com
    7. 7. Social media is your opportunity to CONTROL THE PRE-MESSAGE. What message do you want your future boss to get about you? Use Social Media for Personal PR. www.amandamillerlittlejohn.com
    8. 8. I’m Responsible and Capable. Messages to Communicate Online. I’m a Thought Leader. I’m Award-Winning. I’m “a catch.” I Do Good Work. I’m Hard-Working, Creative and Tech- Savvy. I Have Good Judgment. www.amandamillerlittlejohn.com
    9. 9. You’re Not Professional. Top Mistakes I See Job Seekers Make Online You’re Not Intentional. You’re Boring or Worse, You’re Invisible. You’re Too Modest. www.amandamillerlittlejohn.com
    10. 10. Twitter •Share MSM articles •Show your personality •Share professional news •Feed your blog to Twitter How to Use Social Media for Personal PR LinkedIn •Be Active in Groups •Share news in your status updates •Be proactive in building your network Facebook + Instagram •Keep it clean •Watch your privacy settings •Don’t post photos if you have to think 2x Blog or Web Site •Arguably the best way to build your brand •Content has a longer shelf life •Shows thought leadership www.amandamillerlittlejohn.com
    11. 11. Twitter Short and to the Point •Invest in a Professional Photo •Share mainstream media/trade articles •Share your own blog posts •Show your personality – within limits •Share professional news •Meet new people - build your network Tip – To Show Thought Leadership, Share Tips or Start an Industry-Focused Twitter Chat How to Use Twitter for Personal PR www.amandamillerlittlejohn.com
    12. 12. How to Use Facebook + Instagram for Personal PR Facebook +Instagram It’s Personal. Kind of. •Remember who owns your content •Keep it clean – if you think 2x, don’t. •Share your amazing news – be omnipresent. •Watch your privacy settings. •Be positive! No sob stories. Tip – To Show Thought Leadership, Use Professional Hashtags www.amandamillerlittlejohn.com
    13. 13. How to Use a Blog/Web Site for Personal PR Blog // YourName.com Your Own Piece of the Web •One of thebest ways to build your brand •Content has a longer shelf life •Shows thought leadership •The obvious easy first place to look whenGoogling •Free publicity, portfolio, reputation management Tip – To Show Thought Leadership, Interview Other Experts on Your Site www.amandamillerlittlejohn.com
    14. 14. How to Use LinkedInfor Personal PR LinkedIn Where You Should Spend Your Time •The First PlaceGoogle Lands •A Robust Network of Professionals •HighlySearchable within the Network •Easy to Customize •Endless Possibilities to Personalize and Build Out Built-In Job Boards Tip – To Own a Niche, Start Your Own Professional LinkedIn Group. www.amandamillerlittlejohn.com
    15. 15. Improving Your LinkedIn Profile LinkedIn Your Profile - What to Do •Write a Branded Headline (No Defaults) •Invest Time in a Compelling Summary •List Relevant Jobs and Your Successes at Each One •Include Awards and Publications •Include Relevant Leadership Experience •Join 10+ Groups and Engage •Update your status 2-3x/Week www.amandamillerlittlejohn.com
    16. 16. How to Build Your Network LinkedIn Building Your Network - What to Do •Reach Out with a Note (NO DEFAULTS) •Connect with People After Conferences •After a Nice Exchange, Request a Phone Mtg •SendYour Connections Relevant News •Touch Base 2x/Year •Show Interest In Your Connections •Use LI To Get You Closer In Real Life and Build Rapport – Use Online to Build Offline Relationships www.amandamillerlittlejohn.com
    17. 17. Landing LinkedIn Recommendations. LinkedIn Tips for Landing Great Recommendations •Request Recommendations 2-3x/Year •Ask Supervisors After a Successful Project •Ask Professors After a Successful Course •Ask Colleagues After a Successful Training •Send a Note Asking Specifically What You Want them to Mention in the Endorsement •Don’t Wait Until You Leave Your Job to Request www.amandamillerlittlejohn.com
    18. 18. 3 Things You Should Try to Convey Through Your Online Presence Passion. Interests. Purpose. www.amandamillerlittlejohn.com
    19. 19. I. WHO ARE YOU? Beyond a cover letter or resume, social media helps potential employers answer the question - What do you stand for? Social Media is a Window Into Your Passions. Interests. Purpose. www.amandamillerlittlejohn.com
    20. 20. II. WHAT HAVE YOU DONE? Your social media presence should be able to answer that and speak to your TRACK RECORD. Case Studies. Work History. Leadership. www.amandamillerlittlejohn.com
    21. 21. III. WHAT CAN YOU DO? Your online presence should also answer this more nuanced question. An employer should be able to surmise WHAT YOU CAN CONTRIBUTE and HOW YOU CAN help their organization particularly from your LinkedIn profile. Skills Audit. Identify Your Strengths. www.amandamillerlittlejohn.com
    22. 22. KEEP IN TOUCH (Really!) Amanda Miller Littlejohn Email aml@amandamillerlittlejohn.com Twitter @amandamogul LinkedIn in/AMillerLittlejohn FacebookFacebook.com/AmandaMillerLittlejohn Web www.amandamillerlittlejohn.com Build Your Brand. Pursue Your Passions. Package Your Genius. www.amandamillerlittlejohn.com
    23. 23. Amanda Miller Littlejohn aml@amandamillerlittlejohn.com Twitter - @amandamogul www.amandamillerlittlejohn.com I would be honored work with you. Visit my web site to book a one on one in-depth, 90 minute brand-building session with me. Using my journalistic training, I will extract your brand essence and help you create a personal brand that shines. We can work on your LinkedIn profile and create a social media strategy to showcase your expertise and help you attract (or create) your next big opportunity. www.amandamillerlittlejohn.com

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