News
August 3, 2009
Auto Dealer Metro Honda of Union County Emerges as Market
Leader with Dealer.com Online Marketing Solution
NEWS FACTS
• Metro Honda of Union County faced the challenges of an isolated, rural dealership location and years of
underperformance.
• With multiple competitive dealers in the area, in more desirable physical locations, the dealership was
losing marketing share.
• In January of 2008, Honda dealer veteran Greg Nalewaja joined the dealership as general manager,
tasked with turning the dealership's operations around.
• Understanding that the dealership website and online marketing would be the keys for success, Greg
began realigning the entire dealership around the website and online activities.
• After extensive research and review of automotive website and online marketing providers, Greg
selected Dealer.com for their advanced technology, flexibility and outstanding service.
• Since launching the Dealer.com complete solution in March 2009, Metro Honda now receives an average
of over 11,000 website visitors and 40,000 page views per month.
• Further, the dealership now receives a monthly average of 400 form leads and 500 phone calls from the
website.
• In less than two years, the dealership is now a Honda President's Award recipient and in the top 1% of
all Honda dealerships in the U.S., gaining significant market share in a down economy.
MULTIMEDIA ELEMENTS
QUOTES, ATTRIBUTABLE TO GREG NALEWAJA, GENERAL MANAGER
"At the dealership's physical location, there is literally no accidental showroom or drive-by traffic. We are
in a rural location with no other large retail businesses within miles. From the beginning, I have worked
to re-focus our marketing and sales efforts online, to generate leads and bring consumers to the
dealership. I did a great deal of research to select the right partner to work with and found that
Dealer.com would give us the most control and flexibility, and the best results for our efforts. We are now

one of the largest dealerships in the Charlotte area, and we outsell our competitors by as much as two to
one. Dealer.com gives us all the tools and ideas we need to maximize our website and online presence."
"I update the website on almost a daily basis. The backend administrative system is just so easy and fast
to use. I add videos, testimonials, links to other sites, specials and more. We believe that this type of
“merchandising” of the website is our competitive advantage. Dealer.com offers a lot of training and help,
but I control the website and I carefully monitor the extensive analytics Dealer.com provides. We use
technology to measure and analyze everything at the dealership, and the website is a huge part of this.
No one operates blindly here and we continuously improve, and Dealer.com understands what we need for
success."
Please contact Amanda Tossberg (615-445-9577) to arrange an interview and/or for additional quotes.
About Dealer.com (www.dealer.com)
Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award
winning e-marketing solutions to OEMs, auto dealers and media companies. More of the nation's top auto
groups use Dealer.com for their local online marketing than any other provider. Recent national and
international accolades include: the Ernst & Young Entrepreneur of the Year, top ranking in the Net
Promoter® Score Survey of customer satisfaction, Deloitte's Technology Fast 500 and the Web Marketing
Association's Automobile Standard of Excellence. In addition, Dealer.com was the 2008 top rated web
provider on leading online rating websites, as well as the Gold Award winner from the Dealers' choice
awards for best dealer website solutions.