Using Social Media to Attract More Clients Speaker: Amanda Steadman www.wealthbabes.com www.amandasteadman.com Thursday June 18 th 2009

The internet and Business 2009 & Beyond The New Face of Marketing on a Shoestring Awareness of the Power of Social Media What are you doing to get on the Social Media Wave? Introduction

The internet and Business 2009 & Beyond

The New Face of Marketing on a Shoestring

Awareness of the Power of Social Media

What are you doing to get on the Social Media

Wave?

Getting with the Wave… The Omnipresent

Getting with the Wave… The Omnipresent

Getting with the Wave… The Omnipresent

Using Social Media to Attract More Clients

Social Media – Ride the Wave.. Your Social Media Brand Clear Social Marketing Strategy The Power of the Few 7 Keys to Using Social Media to Attract More Clients

Social Media – Ride the Wave..

Your Social Media Brand

Clear Social Marketing Strategy

The Power of the Few

5. Traffic Genius 6. Converting into Paying Customers 7. Consistent Action Plan 7 Keys to Using Social Media to Attract More Clients

Billions now on line Mass Opportunity Dangers Data Control Social Media – 1. Ride the Wave.. Friend or Foe?

Billions now on line

Mass Opportunity

Dangers

Data Control

2. Your Social Media Brand 4 Building Blocks of Your Social Marketing Brand

1. Build your Brand & Presence 2. Build your list 3. Building the relationship 4. Building to a sale 2. 4 B’s of How to Use Social Media to Attract more Clients

1. Build your Brand & Presence

2. Build your list

3. Building the relationship

4. Building to a sale

What do you stand for? Personal & Biz How do your clients see you now? Your Personality Your Authenticity 2. Your Social Marketing Brand Build Your Brand & Presence

What do you stand for? Personal & Biz

How do your clients see you now?

Your Personality

Your Authenticity

2. Your Social Marketing Brand Build Your Brand & Presence amandasteadman.wordpress.com Connect To Success Group

Clarity & Simplicity Familiarity Connect Trust = sale 2. Your Social Marketing Brand

Clarity & Simplicity

Familiarity

Connect

Trust = sale

Where/who are your target market? What % time are they online? Apply the 3 C’s: Court + Consistency + Call to Action 3. Clear Social Marketing Strategy

Where/who are your target market?

What % time are they online?

Apply the 3 C’s:

Court + Consistency + Call to Action

Obama 3. Clear Social Marketing Strategy

Obama

Susan Boyle – 1 week 35 Millions Views on YouTube 3. Clear Social Marketing Strategy

Susan Boyle – 1 week 35 Millions Views on YouTube

Challenges 3. Clear Social Marketing Strategy Time! How to use effectively? What’s the latest technology? Keeping up to date! Too much info

Time!

How to use effectively?

What’s the latest technology?

Keeping up to date!

Too much info

4. The Power of the Few

SEO & Google Gods 80/20 Law Works here too! Peer endorsement Rules OK! X3 more likely to open than an email! 4. Power of the Few

SEO & Google Gods

80/20 Law Works here too!

Peer endorsement Rules OK!

X3 more likely to open than an email!

1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips) 2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update) 3 – Linked In, Viadeo, Xing (For real B2B & B2C) 4 – YouTube, Twitpic, Blogs (other ways to communicate) 4. Power of the Few - Faves

A word of Warning! Beware policies + small print Back Up Everything Don’t put all your eggs in 1 basket Mix it Up 4. Power of the Few

A word of Warning!

Beware policies + small print

Back Up Everything

Don’t put all your eggs in 1 basket

Mix it Up

Red - Choose Your Vehicles Amber – Load ‘em Up Green – Go Publish 4 – Repeat 5. Traffic Genius

Red - Choose Your Vehicles

Amber – Load ‘em Up

Green – Go Publish

4 – Repeat

Google Ads Facebook Links YouTube Ezine Articles Creating communities Creating Groups Autoresponders Membership 5. Traffic Genius – Top Vehicles

Google Ads

Facebook Links

YouTube

Ezine Articles

Creating communities

Creating Groups

Autoresponders

Membership

YOUR

6. Converting to Paying Clients Picture from Telegraph.co.uk

Follow the Client Attraction Code… 1 – Have a GREAT Offer 2 – Make is EASY 3 – Back end offers/autoresponders 4 – Repeat 6. Converting to Paying Clients

Follow the Client Attraction Code…

1 – Have a GREAT Offer

2 – Make is EASY

3 – Back end offers/autoresponders

4 – Repeat

1 – Have a GREAT Offer/Product/Service Is what you are selling what they want? Is it hitting their problem ‘buttons’? Is it a good simple professional site/page? Is it powerful emotional sales copy? Is it ONE choice per offer? 6. Converting to Paying Clients

1 – Have a GREAT Offer/Product/Service

Is what you are selling what they want?

Is it hitting their problem ‘buttons’?

Is it a good simple professional site/page?

Is it powerful emotional sales copy?

Is it ONE choice per offer?

2 – Make is EASY to sign up/buy from you Few Clicks/steps to buy/sign up Top payment gateways FREE product? No Brainer offer Time sensitive 6. Converting to Paying Clients

2 – Make is EASY to sign up/buy from you

Few Clicks/steps to buy/sign up

Top payment gateways

FREE product?

No Brainer offer

Time sensitive

3 – Have back end offers/autoresponders Have more than one product to offer One Time Offers Continue Contact Upsell over time 6. Converting to Paying Clients

3 – Have back end offers/autoresponders

Have more than one product to offer

One Time Offers

Continue Contact

Upsell over time

4 – Test, Measure and Repeat!!! 6. Converting to Paying Clients

4 – Test, Measure and Repeat!!!

Resources? Who else? Commit to 3 actions to start attracting new clients NOW and email and/or tweet us what they are! Email: action@wealthbabes.com or http://Twitter.com/AmandaSteadman 7. Practicalities

Resources?

Who else?

Commit to 3 actions to start attracting new clients NOW and email and/or tweet us what they are!

Email: action@wealthbabes.com or

http://Twitter.com/AmandaSteadman

Work smarter not harder – delegate/get help! Automate, automate, automate Remember 3 C’s – Court + Consistent + Call HAVE FUN attracting new clients! 7. Summary

Work smarter not harder – delegate/get help!

Automate, automate, automate

Remember 3 C’s – Court + Consistent + Call

HAVE FUN attracting new clients!

Social Media – It’s here to stay.. The Omnipresent

Social Media – It’s here to stay.. The Omnipresent

For further Web Emergency Assistance Call on 0208 740 8184 Email: amanda@wealthbabes.com http://Twitter.com/wealthbabes Connect to Success Group on Facebook Contact

For further Web Emergency Assistance

Call on 0208 740 8184

Email: amanda@wealthbabes.com

http://Twitter.com/wealthbabes

Connect to Success Group on Facebook