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Building Your Brand Online

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Building Your Brand Online

Building Your Brand Online

Your Brand & Marketing Strategy
The PR Power of Online Media
Traffic Attraction
Customers and Consistency

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Building Your Brand Online Building Your Brand Online Presentation Transcript

  • Building Your Brand Online Speaker: Amanda Steadman www.amandasteadman.com Thursday October 6 th 2009
    • The Internet and Business 2009 & Beyond
    • Awareness of the Power of Online Branding & PR
    • Marketing on a Shoestring – Attracting Clients
    • What are you doing to maximise your online presence and results?
    Introduction
  • Getting with it…
  • Getting with it…
  • Getting with it…
    • Your Brand & Marketing Strategy
    • The PR Power of Online Media
    • Traffic Attraction
    • Customers and Consistency
    4 Keys to Building Your Brand Online
  • 1. Your Brand(s)
    • Clear and Simple
    • Familiarity
    • Connect
    • amandasteadman.com
    1. Your Brand
  • 1. Online Marketing Strategy
    • 1. Build your Brand & Presence
    • 2. Build your list
    • 3. Building the relationship
    • 4. Building to a sale
    1. Online Marketing Strategy
  • 2. Building Your Brand Using Social Media
    • Obama
    2. Online Marketing Strategy
  •  
    • Follow the Yahoo Brick Code…
    • 1 – Choose your social media community
    • 2 – Create a community
    • 3 – Apply the 4 B’s
    • 4 – Repeat
    2. Social Media Secrets
  • 1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips) 2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update) 3 – Linked In, Viadeo, Xing (For real B2B & B2C) 4 – YouTube, Twitpic, Blogs (other ways to communicate) Slideshare 2. Power of the Few - Faves
            • Red - Choose Your Vehicles
            • Amber – Load ‘em Up
            • Green – Go Publish
            • 4 – Repeat
    3. Traffic Genius
    • Google Ads
    • Facebook Links
    • YouTube
    • Ezine Articles
    • Creating communties
    • Creating Groups
    • Autoresponders
    • Membership
    Traffic Genius – Top Vehicles
  • YOUR
  • 4. Converting to Customers
    • 1 – Have an EASY to FIND and NAVIGATE WEBSITE OR WEBPAGE
    • 2 – Have a GREAT Offer/Product/Service
    • 3 – CAPTURE DETAILS
    Converting to Customers
    • 3 – Make is EASY to sign up/buy from you
    • 4 – Have back end offers/autoresponders
    • 5 – Repeat
    Converting to Customers
    • Your Brand & Marketing Strategy
    • The PR Power of Online Media
    • Driving the Traffic
    • Customers and Consistency
    Reminder: 4 Keys to Building Your Brand Online
    • Work smarter not harder – delegate/get help!
    • Automate, automate, automate
    • HAVE FUN attracting new clients!
    Summary
    • Down to you…
    • What can you apply today?
    • What resources do you need?
    • Who else can assist?
    • Commit to 3 actions to start attracting new clients NOW and email us what they are!
    • Email: action@amandasteadman.com
    Practicalities
    • For further Web Emergency Assistance
    • Call on 0208 740 8184
    • Email:amanda@wealthbabes.com or amanda@amandasteadman.com
    • Twitter.com/wealthbabes
    • Connect to Success Group on Facebook
    Contact