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Building Your Brand Online

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Building Your Brand Online

Building Your Brand Online

Your Brand & Marketing Strategy
The PR Power of Online Media
Traffic Attraction
Customers and Consistency

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    Building Your Brand Online Building Your Brand Online Presentation Transcript

    • Building Your Brand Online Speaker: Amanda Steadman www.amandasteadman.com Thursday October 6 th 2009
      • The Internet and Business 2009 & Beyond
      • Awareness of the Power of Online Branding & PR
      • Marketing on a Shoestring – Attracting Clients
      • What are you doing to maximise your online presence and results?
      Introduction
    • Getting with it…
    • Getting with it…
    • Getting with it…
      • Your Brand & Marketing Strategy
      • The PR Power of Online Media
      • Traffic Attraction
      • Customers and Consistency
      4 Keys to Building Your Brand Online
    • 1. Your Brand(s)
      • Clear and Simple
      • Familiarity
      • Connect
      • amandasteadman.com
      1. Your Brand
    • 1. Online Marketing Strategy
      • 1. Build your Brand & Presence
      • 2. Build your list
      • 3. Building the relationship
      • 4. Building to a sale
      1. Online Marketing Strategy
    • 2. Building Your Brand Using Social Media
      • Obama
      2. Online Marketing Strategy
    •  
      • Follow the Yahoo Brick Code…
      • 1 – Choose your social media community
      • 2 – Create a community
      • 3 – Apply the 4 B’s
      • 4 – Repeat
      2. Social Media Secrets
    • 1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips) 2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update) 3 – Linked In, Viadeo, Xing (For real B2B & B2C) 4 – YouTube, Twitpic, Blogs (other ways to communicate) Slideshare 2. Power of the Few - Faves
              • Red - Choose Your Vehicles
              • Amber – Load ‘em Up
              • Green – Go Publish
              • 4 – Repeat
      3. Traffic Genius
      • Google Ads
      • Facebook Links
      • YouTube
      • Ezine Articles
      • Creating communties
      • Creating Groups
      • Autoresponders
      • Membership
      Traffic Genius – Top Vehicles
    • YOUR
    • 4. Converting to Customers
      • 1 – Have an EASY to FIND and NAVIGATE WEBSITE OR WEBPAGE
      • 2 – Have a GREAT Offer/Product/Service
      • 3 – CAPTURE DETAILS
      Converting to Customers
      • 3 – Make is EASY to sign up/buy from you
      • 4 – Have back end offers/autoresponders
      • 5 – Repeat
      Converting to Customers
      • Your Brand & Marketing Strategy
      • The PR Power of Online Media
      • Driving the Traffic
      • Customers and Consistency
      Reminder: 4 Keys to Building Your Brand Online
      • Work smarter not harder – delegate/get help!
      • Automate, automate, automate
      • HAVE FUN attracting new clients!
      Summary
      • Down to you…
      • What can you apply today?
      • What resources do you need?
      • Who else can assist?
      • Commit to 3 actions to start attracting new clients NOW and email us what they are!
      • Email: action@amandasteadman.com
      Practicalities
      • For further Web Emergency Assistance
      • Call on 0208 740 8184
      • Email:amanda@wealthbabes.com or amanda@amandasteadman.com
      • Twitter.com/wealthbabes
      • Connect to Success Group on Facebook
      Contact