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Social butterflyeffect.mixer2
 

Social butterflyeffect.mixer2

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    Social butterflyeffect.mixer2 Social butterflyeffect.mixer2 Presentation Transcript

    • Creating A Facebook Content Strategy 1.Facebook Algorithm 2.Audience 3.Engaging Content 4.Analysis
    • Facebook Algorithm
    • Facebook AlgorithmU = Affinity Score = Relationship to YOUW = Engagement (commenting, liking, sharing, friending/fan,tagging, etc.)D = Time (How long a post has been up, how many people arestill engaging, user login etc)
    • Facebook Audience
    • Facebook Audience 23 Minutes
    • Facebook Audience57% are Female 43% are Male 46% of Facebook users are over the age of 45.
    • Facebook Audience47% Make $50 - $99,000 Per Year33% Make $25-$49,000 Per Year
    • Engaging Content Post Engaging Content: 1. Comments by fans(Highest Edge Ranking) 2. Comments by fans friends and friends of friends 3. Likes 4. SharesGOAL 5. Tagging
    • Engaging Content 90% of your content should be photos
    • Engaging Content Content only Examples• "Click like if youre excited that we just released our iPad app."• "Fill-in-the-blank: All I want for Christmas is ___. Our latest Christmas special is X."• "Yes/No: I brushed my teeth last night. We just announed a new brand of toothpaste."• "On a scale of 1-10, I think Obama is a great president. Watch this video of our CEO shaking hands with Obama."
    • Facebook Example of Facebook Cover and Timeline Consistent Dynamic Informational Easy on the Eye Social Butterfly Effect
    • Analysis Facebook Insights• Likes = # of People that like your Fan Page• Talking About = People talking about you (liking and commenting)• Viral Reach = How many people say the post• Friends of Friends = Number of People you can ultimately reach organically• Determine Engagement Rate = # of people talking about / # of likes• 10%-16% is the average engagement rate for businesses