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Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
Study Jams!
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Study Jams!

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DMEF Collegiate Competition for StudyJams Scholastic

DMEF Collegiate Competition for StudyJams Scholastic

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Transcript

  • 1. H.U.G.E–HelpUsGiveEducation
    Kate Critz
    Erika Curtin
    Amanda Sanford
  • 2. Mission
    “Scholastic, the global children’s publishing, education and media company, has a corporate mission supported through all of its divisions of helping children around the world to read and learn. Recognizing that literacy is the cornerstone of a child’s education, personal and cultural growth, for over 87 years, Scholastic has created quality products and services that educate, entertain, and motivate children and are designed to help enlarge their understanding of the world around them.”
  • 3. Internal Analysis
    • Founded in 1920
    • 4. Largest Publisher and distributor of children’s books
    • 5. 10,000 employees
    • 6. $2 billion in revenue
    • 7. Trusted name in learning
  • SWOT
  • 8. Competition
  • Regulatory
    • Site based on state and national testing standards and operates in a safe, password-protected environment
    • 15. All materials on the service are owned and controlled by Scholastic
    • 16. Service and content of StudyJams is protected by the United States, international conventions and all other applicable laws
    • 17. The Children’s Online Privacy Protection Act (COPPA)
  • Economic
    • The unemployment rate has reached 8.1%
    • 18. Expected to reach a high of 10% by next October
    • 19. Gloomy figures and a national fear of depression guided us to use conservative numbers for subscription estimates
  • Social Cultural
    • Fertility Rate 2.06 births (2000)
    • 20. Expected to rise to 2.10 (2008)
    • 21. Population period for the country in 2005
    • 22. Area in red shows that for the next nine years the population for 3rd-6th grade students will rise
  • Technology
    Computers and the Internet:
    • Are installed in nearly all public schools, as well as the majority of households that have children
    • 23. Provide the ability to improve accessibility to information
    • 24. Help get tasks done more quickly
    • 25. Facilitate communication
    • 26. Provides unlimited learning
    • 27. Helps students gain experience with technology
  • Target Market
    • Teachers of grades 3-6
    • 28. Parents of children grades 3-6
  • Research Methods
    Survey
  • 29. Research Findings
    Frequency Distributions:
    This graph shoes that 100% of our surveys completed were completed by parents of children. All of the surveys were completed by parents who have at least one child in third, fourth, fifth or sixth grade.
    Requesting how many children the surveyor has is a factor for us in promoting the family package. It is notable that 40% of our respondents have three children; which is ideal for the family package.
  • 30. Research Findings
    This graph shows that 53.3% of parents state that their child(ren) are having or have had trouble in math and or science.
    This graph shows that 90% of respondents would consider getting help if their child was struggling in math and or science.
  • 31. Research Findings
    This graph shows that 86.7% of respondents would go to a tutor for help.
    This graph shows that 43.3% of parents would look to an online learning program for help.
  • 32. Research Findings
    This graph is notable because it shows that 56.7% of parents would be willing to pay whatever it takes to provide the help their child needs.
    This graph shows that 96.7% of children use both computers and the internet on a regular basis.
  • 33. Research Findings
    This graph shows that 80% of parents would be willing to purchase and online interactive math and science study tool.
    This graph shows that 86.7% of parents would go to teachers for information regarding their children.
  • 34. Research Findings
    This graph shows that 93.3% of respondents use Google as their primary search engine.
    This graph shows that 46.7% of our respondents have a facebook.
  • 35. Media Vehicles
  • Creative Samples
  • Media Calendar
  • 54. Positioning Statement
    Help Us Give Education through our premium interactive web based subscription. In today’s ever-changing technological world our children’s educational experiences are at the mercy of what we provide for them. Make a huge difference in your child’s life today.
  • 55. BIG Idea
    H.U.G.E- Help Us Give Education: Through all media and advertisements we have provided a message to show that Scholastic is here to give children foundational elements to lead a successful life. Our campaign theme “HUGE” will be presented in all advertisements to show that Scholastic is here in a huge way.
  • 56. Line Item Budget
  • 57. Line Item Budget
  • 58. Line Item Budget
  • 59. Line Item Budget
  • 60. Return on Investment
  • 61. Return on Investment
  • 62. Return on Investment
  • 63. Return on Investment
  • 64. Success?
    Measure Success of Marketing Plan Through Implementation of Promotion Codes
    -TeachHuge
    -HugeHome
    Total Subscriptions: 65,530
    Gross Profit: $4,369,237.51

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