H.U.G.E–HelpUsGiveEducation Kate Critz Erika Curtin Amanda Sanford
Mission “Scholastic, the global children’s publishing, education and media company, has a corporate mission supported through all of its divisions of helping children around the world to read and learn. Recognizing that literacy is the cornerstone of a child’s education, personal and cultural growth, for over 87 years, Scholastic has created quality products and services that educate, entertain, and motivate children and are designed to help enlarge their understanding of the world around them.”
Research Findings Frequency Distributions: This graph shoes that 100% of our surveys completed were completed by parents of children. All of the surveys were completed by parents who have at least one child in third, fourth, fifth or sixth grade. Requesting how many children the surveyor has is a factor for us in promoting the family package. It is notable that 40% of our respondents have three children; which is ideal for the family package.
Research Findings This graph shows that 53.3% of parents state that their child(ren) are having or have had trouble in math and or science. This graph shows that 90% of respondents would consider getting help if their child was struggling in math and or science.
Research Findings This graph shows that 86.7% of respondents would go to a tutor for help. This graph shows that 43.3% of parents would look to an online learning program for help.
Research Findings This graph is notable because it shows that 56.7% of parents would be willing to pay whatever it takes to provide the help their child needs. This graph shows that 96.7% of children use both computers and the internet on a regular basis.
Research Findings This graph shows that 80% of parents would be willing to purchase and online interactive math and science study tool. This graph shows that 86.7% of parents would go to teachers for information regarding their children.
Research Findings This graph shows that 93.3% of respondents use Google as their primary search engine. This graph shows that 46.7% of our respondents have a facebook.
Positioning Statement Help Us Give Education through our premium interactive web based subscription. In today’s ever-changing technological world our children’s educational experiences are at the mercy of what we provide for them. Make a huge difference in your child’s life today.
BIG Idea H.U.G.E- Help Us Give Education: Through all media and advertisements we have provided a message to show that Scholastic is here to give children foundational elements to lead a successful life. Our campaign theme “HUGE” will be presented in all advertisements to show that Scholastic is here in a huge way.