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MarkeBng	
  from	
  Within:	
  	
  
IntegraBng	
  All	
  Things	
  Visual	
  with	
  Other	
  Resources	
  
              ...
We	
  started	
  with	
  our	
  Art	
  History	
  
 Department’s	
  homepage…	
  
Then	
  we	
  built	
  our	
  website,	
  All	
  Things	
  
Visual,	
  using	
  WordPress	
  blog	
  soOware.	
  
We	
  used	
  our	
  “What	
  We	
  Do”	
  statement	
  
  as	
  an	
  organizing	
  principle	
  on	
  our	
  
          ...
We	
  also	
  use	
  it	
  as	
  a	
  markeBng	
  tagline.	
  
Our	
  blog	
  is	
  located	
  under	
  the	
  “News”	
  
          tab	
  of	
  All	
  Things	
  Visual.	
  
Introduc)on	
  

• 	
  Describes	
  purpose	
  of	
  blog	
  

• 	
  Includes	
  RSS	
  feeds	
  for	
  
blog	
  entries	
...
News	
  

• 	
  Provides	
  a	
  feed	
  of	
  most	
  
recent	
  blog	
  entries	
  

• 	
  Shows	
  at	
  a	
  glance	
 ...
RSS	
  Feed	
  
Subscrip)ons	
  
• 	
  Lists	
  recent	
  entries	
  from	
  
blogs	
  that	
  we	
  find	
  relevant	
  

...
Tags	
  

• 	
  Free	
  text,	
  descripBve,	
  
searchable	
  

• 	
  Show	
  at	
  a	
  glance	
  our	
  
favorite	
  bl...
Categories	
  

• 	
  UBlizes	
  a	
  drop-­‐down	
  
menu	
  for	
  purposeful	
  
categorizaBon	
  of	
  blog	
  
conten...
Some	
  of	
  our	
  most	
  frequently	
  used	
  
categories	
  can	
  help	
  illustrate	
  what	
  kind	
  
    of	
  ...
Images	
  by	
  SubscripBon	
  
Images	
  on	
  the	
  Web	
  
ARTstor	
  Updates	
  
InnovaBve	
  Technology	
  
ExhibiBons	
  
SoOware	
  
Technology	
  Support	
  
VRC	
  News	
  
We	
  promote	
  the	
  Art	
  History	
  
Department’s	
  blog,	
  Voice	
  of	
  CWAC,	
  on	
  
               our	
  b...
…and	
  they	
  promote	
  All	
  Things	
  Visual	
  
                on	
  their	
  blog.	
  
We	
  have	
  also	
  created	
  a	
  Facebook	
  
page,	
  as	
  has	
  the	
  Department	
  of	
  Art	
  
              ...
We	
  encourage	
  all	
  of	
  our	
  fans	
  to	
  
  become	
  fans	
  of	
  the	
  Art	
  History	
  
Department’s	
  ...
We	
  integrate	
  all	
  of	
  our	
  blog	
  posts	
  into	
  
       our	
  Facebook	
  wall	
  feed	
  using	
  
     ...
We	
  also	
  use	
  a	
  WordPress	
  widget	
  to	
  
  create	
  a	
  readable	
  version	
  of	
  All	
  
 Things	
  V...
By	
  creaBng	
  All	
  Things	
  Visual,	
  using	
  
Facebook,	
  and	
  implemenBng	
  a	
  simple	
  
  applicaBon	
  ...
Thanks!	
  
For	
  quesBons	
  and	
  further	
  discussion:	
  
          arybin@uchicago.edu	
  
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
Marketing from Within: Integrating All Things Visual with Other Resources
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Marketing from Within: Integrating All Things Visual with Other Resources

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Presented as a part of the VRA annual conference session: Utilizing Blogs to Improve and Market Resources, March 17, 2010

Published in: Education
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Transcript of "Marketing from Within: Integrating All Things Visual with Other Resources"

  1. 1. MarkeBng  from  Within:     IntegraBng  All  Things  Visual  with  Other  Resources   Amanda  Rybin   Assistant  Director,  Visual  Resources  Center   Department  of  Art  History   University  of  Chicago   VRA  2010:  UBlizing  Blogs  to  Improve  and  Market  Resources  
  2. 2. We  started  with  our  Art  History   Department’s  homepage…  
  3. 3. Then  we  built  our  website,  All  Things   Visual,  using  WordPress  blog  soOware.  
  4. 4. We  used  our  “What  We  Do”  statement   as  an  organizing  principle  on  our   website.  
  5. 5. We  also  use  it  as  a  markeBng  tagline.  
  6. 6. Our  blog  is  located  under  the  “News”   tab  of  All  Things  Visual.  
  7. 7. Introduc)on   •   Describes  purpose  of  blog   •   Includes  RSS  feeds  for   blog  entries  and  comments  
  8. 8. News   •   Provides  a  feed  of  most   recent  blog  entries   •   Shows  at  a  glance  what   we’ve  been  thinking  about  
  9. 9. RSS  Feed   Subscrip)ons   •   Lists  recent  entries  from   blogs  that  we  find  relevant   •   Acts  as  an  alternaBve  to  a   blogroll   •   Includes  the  following   subscripBons:  Voice  of   CWAC  (Art  History   Department  blog),   HumaniBes  Events   Calendar,  ARTstor’s  blog,   and  the  NY  Times  Arts   SecBon      
  10. 10. Tags   •   Free  text,  descripBve,   searchable   •   Show  at  a  glance  our   favorite  blog  topics   •   Entered  only  by  staff  
  11. 11. Categories   •   UBlizes  a  drop-­‐down   menu  for  purposeful   categorizaBon  of  blog   content   •   Includes  subject  areas     and  Bme  periods,  and   works  as  an  in-­‐progress   subject  guide  to  image   resources  on  the  web  
  12. 12. Some  of  our  most  frequently  used   categories  can  help  illustrate  what  kind   of  content  we  post  on  the  blog.  
  13. 13. Images  by  SubscripBon  
  14. 14. Images  on  the  Web  
  15. 15. ARTstor  Updates  
  16. 16. InnovaBve  Technology  
  17. 17. ExhibiBons  
  18. 18. SoOware  
  19. 19. Technology  Support  
  20. 20. VRC  News  
  21. 21. We  promote  the  Art  History   Department’s  blog,  Voice  of  CWAC,  on   our  blog…    
  22. 22. …and  they  promote  All  Things  Visual   on  their  blog.  
  23. 23. We  have  also  created  a  Facebook   page,  as  has  the  Department  of  Art   History.  
  24. 24. We  encourage  all  of  our  fans  to   become  fans  of  the  Art  History   Department’s  page,  and  vice  versa.  
  25. 25. We  integrate  all  of  our  blog  posts  into   our  Facebook  wall  feed  using   Networked  Blogs.  
  26. 26. We  also  use  a  WordPress  widget  to   create  a  readable  version  of  All   Things  Visual  for  mobile  devices.    
  27. 27. By  creaBng  All  Things  Visual,  using   Facebook,  and  implemenBng  a  simple   applicaBon  for  mobile  devices,  we   hope  to  integrate  the  VRC  into  the   daily  lives  of  faculty  and  students.  
  28. 28. Thanks!   For  quesBons  and  further  discussion:   arybin@uchicago.edu  

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