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Elm slidecast
 

Elm slidecast

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Chapter 16 Communication theory

Chapter 16 Communication theory

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    Elm slidecast Elm slidecast Presentation Transcript

    • Andrea Albert Kennedy Hardman Amanda Rios
    • Why is the Elaboration Liklihood model important? How can we use this way of analyzing messages in our daily work lives?
    • The peripheral route does not allow for message elaboration and accepts or rejects the message based on irrelevant cues verses combing through the issue.
    • The central route uses high mental effort and message elaboration. It is the cognitive process of analyzing a message
    • 1. 2. 3. 4. 5. 6. Reciprocation Consistency Social proof Liking Authority Scarcity
    •    Motivated to process Able to process Cognitive processing
    •   What is the Elaboration Liklihood Model When is it best to use Central verses Peripheral routes in the workplace?