Elm slidecast

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Chapter 16 Communication theory

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Elm slidecast

  1. 1. Andrea Albert Kennedy Hardman Amanda Rios
  2. 2. Why is the Elaboration Liklihood model important? How can we use this way of analyzing messages in our daily work lives?
  3. 3. The peripheral route does not allow for message elaboration and accepts or rejects the message based on irrelevant cues verses combing through the issue.
  4. 4. The central route uses high mental effort and message elaboration. It is the cognitive process of analyzing a message
  5. 5. 1. 2. 3. 4. 5. 6. Reciprocation Consistency Social proof Liking Authority Scarcity
  6. 6.    Motivated to process Able to process Cognitive processing
  7. 7.   What is the Elaboration Liklihood Model When is it best to use Central verses Peripheral routes in the workplace?

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