It's about dialogue
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It's about dialogue

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Social Media is about dialogue not monologue

Social Media is about dialogue not monologue

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It's about dialogue It's about dialogue Presentation Transcript

  •   Social Media is not a fad It is a fundamental shift in the way we communicate
  • WHAT IS SOCIAL MEDIA?
    • SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.
    • http://www.wikipedia.org
  • WHAT IS SOCIAL MEDIA?
    • Or, more simply put;
    • “ Social media
    • is people having
    • conversations online.”
  • SOCIAL MEDIA PLATFORMS
    • Online Conversations are powered by:
    • Blogs
    • Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • WHY IS IT IMPORTANT?
    • Wikipedia has almost 4,000,000 articles
    • YouTube has 65,000 new videos a day
  • WHY IS IT IMPORTANT?
    • Blogger hosts 200,000,000 blogs
    • 73% of active online users have read a blog
    • 45% have their own blog
  • WHY IS IT IMPORTANT?
    • 39% subscribe to an RSS feed
    • 57% have joined a social network
    • 55% have uploaded photos
    • 83% have watched video clips
  • WHY IS IT IMPORTANT?
    • Social Media is not a fad
    • It is a fundamental shift in the way we communicate
  • OLD MARKETING TECHNIQUES
    • The old communication method was monologue
  • OLD MARKETING TECHNIQUES
    • Only 18% of TV ads generate positive ROI
    • 90% of people who can skip ads do
  • OLD MARKETING TECHNIQUES
    • The average person is exposed to
    • 3000 advertising messages a day
  • OLD MARKETING TECHNIQUES
    • Only 14% of people trust adverts
  • NEW MARKETING TECHNIQUES
    • 78% of people trust recommendations
    • of other consumers
  • NEW MARKETING TECHNIQUES
    • 14% vs 78% …
  • NEW MARKETING TECHNIQUES
    • The new communication model is dialogue
  • NEW MARKETING TECHNIQUES
    • 34% post opinions about products and brands on blogs
    • 36% think more positively about companies who have blogs
    • 32% trust bloggers opinions
  • A FEW MORE STATS
    • 2/3 of the global internet population uses social networks
  • A FEW MORE STATS
    • 5,000,000,000
    • is the number of minutes spent on Facebook every day
  • TWITTER FACT
    • The top Twitter using city in the world
    • is London
  • A WORD ON WEBSITES
    • Search engine giant Google uses a number of factors to rank websites
  • A WORD ON WEBSITES
    • Keywords
    • Age of page
    • Quality of website content
    • Frequency of change to content
    • Quality links
    • Site speed
  • HOW?
    • Five Easy Stages
    • Blogging
    • Social Networking
    • Micro Blogging
    • Social Bookmarking
    • Discussion Forums