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  Social Media  is not a fad It is a fundamental shift in the way we  communicate
WHAT IS  SOCIAL MEDIA? <ul><li>SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOL...
WHAT IS  SOCIAL MEDIA? <ul><li>Or, more simply put; </li></ul><ul><li>“ Social media  </li></ul><ul><li>is people having <...
SOCIAL MEDIA  PLATFORMS <ul><li>Online Conversations are powered by: </li></ul><ul><li>Blogs </li></ul><ul><li>Micro Blogs...
WHY IS IT  IMPORTANT? <ul><li>Wikipedia has almost  4,000,000 articles </li></ul><ul><li>YouTube has  65,000 new videos a ...
WHY IS IT  IMPORTANT? <ul><li>Blogger hosts  200,000,000 blogs </li></ul><ul><li>73%  of active online users have read a b...
WHY IS IT  IMPORTANT? <ul><li>39%  subscribe to an RSS feed </li></ul><ul><li>57%  have joined a social network </li></ul>...
WHY IS IT  IMPORTANT? <ul><li>Social Media  is not a fad </li></ul><ul><li>It is a fundamental shift in the way we  commun...
OLD MARKETING  TECHNIQUES <ul><li>The old communication method was  monologue </li></ul>
OLD MARKETING  TECHNIQUES <ul><li>Only  18%  of TV ads generate positive ROI </li></ul><ul><li>90%  of people who can skip...
OLD MARKETING  TECHNIQUES <ul><li>The average person is exposed to  </li></ul><ul><li>3000   advertising messages a day </...
OLD MARKETING  TECHNIQUES <ul><li>Only  14%  of people trust adverts </li></ul>
NEW MARKETING  TECHNIQUES <ul><li>78%  of people trust recommendations  </li></ul><ul><li>of other consumers </li></ul>
NEW MARKETING  TECHNIQUES <ul><li>14% vs   78%  … </li></ul>
NEW MARKETING  TECHNIQUES <ul><li>The new communication model is  dialogue </li></ul>
NEW MARKETING  TECHNIQUES <ul><li>34%  post opinions about products and brands on blogs </li></ul><ul><li>36%  think more ...
A FEW MORE  STATS <ul><li>2/3  of the global internet population uses social networks </li></ul>
A FEW MORE  STATS <ul><li>5,000,000,000  </li></ul><ul><li>is the number of minutes spent on Facebook every day </li></ul>
TWITTER  FACT <ul><li>The top Twitter using city in the  world </li></ul><ul><li>is  London </li></ul>
A WORD ON  WEBSITES <ul><li>Search engine giant  Google  uses a number of factors to rank websites </li></ul>
A WORD ON  WEBSITES <ul><li>Keywords </li></ul><ul><li>Age of page </li></ul><ul><li>Quality of website content </li></ul>...
HOW? <ul><li>Five Easy Stages </li></ul><ul><li>Blogging </li></ul><ul><li>Social Networking </li></ul><ul><li>Micro Blogg...
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It's about dialogue

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Social Media is about dialogue not monologue

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Transcript of "It's about dialogue"

  1. 1.   Social Media is not a fad It is a fundamental shift in the way we communicate
  2. 2. WHAT IS SOCIAL MEDIA? <ul><li>SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. </li></ul><ul><li>http://www.wikipedia.org </li></ul>
  3. 3. WHAT IS SOCIAL MEDIA? <ul><li>Or, more simply put; </li></ul><ul><li>“ Social media </li></ul><ul><li>is people having </li></ul><ul><li>conversations online.” </li></ul>
  4. 4. SOCIAL MEDIA PLATFORMS <ul><li>Online Conversations are powered by: </li></ul><ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>
  5. 5. WHY IS IT IMPORTANT? <ul><li>Wikipedia has almost 4,000,000 articles </li></ul><ul><li>YouTube has 65,000 new videos a day </li></ul>
  6. 6. WHY IS IT IMPORTANT? <ul><li>Blogger hosts 200,000,000 blogs </li></ul><ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have their own blog </li></ul>
  7. 7. WHY IS IT IMPORTANT? <ul><li>39% subscribe to an RSS feed </li></ul><ul><li>57% have joined a social network </li></ul><ul><li>55% have uploaded photos </li></ul><ul><li>83% have watched video clips </li></ul>
  8. 8. WHY IS IT IMPORTANT? <ul><li>Social Media is not a fad </li></ul><ul><li>It is a fundamental shift in the way we communicate </li></ul>
  9. 9. OLD MARKETING TECHNIQUES <ul><li>The old communication method was monologue </li></ul>
  10. 10. OLD MARKETING TECHNIQUES <ul><li>Only 18% of TV ads generate positive ROI </li></ul><ul><li>90% of people who can skip ads do </li></ul>
  11. 11. OLD MARKETING TECHNIQUES <ul><li>The average person is exposed to </li></ul><ul><li>3000 advertising messages a day </li></ul>
  12. 12. OLD MARKETING TECHNIQUES <ul><li>Only 14% of people trust adverts </li></ul>
  13. 13. NEW MARKETING TECHNIQUES <ul><li>78% of people trust recommendations </li></ul><ul><li>of other consumers </li></ul>
  14. 14. NEW MARKETING TECHNIQUES <ul><li>14% vs 78% … </li></ul>
  15. 15. NEW MARKETING TECHNIQUES <ul><li>The new communication model is dialogue </li></ul>
  16. 16. NEW MARKETING TECHNIQUES <ul><li>34% post opinions about products and brands on blogs </li></ul><ul><li>36% think more positively about companies who have blogs </li></ul><ul><li>32% trust bloggers opinions </li></ul>
  17. 17. A FEW MORE STATS <ul><li>2/3 of the global internet population uses social networks </li></ul>
  18. 18. A FEW MORE STATS <ul><li>5,000,000,000 </li></ul><ul><li>is the number of minutes spent on Facebook every day </li></ul>
  19. 19. TWITTER FACT <ul><li>The top Twitter using city in the world </li></ul><ul><li>is London </li></ul>
  20. 20. A WORD ON WEBSITES <ul><li>Search engine giant Google uses a number of factors to rank websites </li></ul>
  21. 21. A WORD ON WEBSITES <ul><li>Keywords </li></ul><ul><li>Age of page </li></ul><ul><li>Quality of website content </li></ul><ul><li>Frequency of change to content </li></ul><ul><li>Quality links </li></ul><ul><li>Site speed </li></ul>
  22. 22. HOW? <ul><li>Five Easy Stages </li></ul><ul><li>Blogging </li></ul><ul><li>Social Networking </li></ul><ul><li>Micro Blogging </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Discussion Forums </li></ul>
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