Social Media for Actors
A bit about me
- Founder of Aha Moment Media Inc., a social media and digital marketing
company
- Co-founder & CEO of Inno...
Today’s Agenda
Only 3 hours!!!
1. What is social media?
2. Defining your personal branding
3. Is social media for me?
4. C...
What is Social Media?
What do you think of when you hear social media?
Social media is conversation supported by online tools. Social media is used to
create dialogue and foster the transfer of...
Social media is good for:
• Relationships
• Branding
• Learning
How big is social media?
http://www.youtube.com/watch?v=3jhe657AoLs
Why are you here today?
What is your reason for wanting to be on social media?
Have you encountered any barriers?
Is getti...
Personal branding
Social media is an effective tool when developing a distinct and engaging
personal brand. This is essent...
The 4 Ps Still Apply
Product
Build you brand around your core strengths, skills and experience.
Price
Know your value
Plac...
Personal brand statement
• Value Proposition
• Target Audience
• Unique Selling Points
Using Social Media for Promotion
• Most people use it in their personal lives, meaning direct
access to audiences
• Abilit...
The big networks
Content is King
• Know your voice
• Time your content
• Know your audience
• Solve problems
• Provide something unique
• B...
To post or not to post
• Posting is a delicate balance between keeping and engaging your audience
• Peak times vary, but s...
Tools
Create Content
• Wordpress
• Tumblr
• Youtube
• Vimeo
Promotion
• Facebook
• Twitter
• Reddit
• Pinterest
• Google+
...
Blog
Blogs are integrated into existing sites, or can stand alone with the use of a
content management system. There are d...
Twitter
Twitter is a great way to display your personality and to reach out to new and
existing followers. Quick and easy ...
Example: Felicia Day
• Not the most widely known actress, but is huge online and on social media
• Identifies with geek cu...
Other examples on Twitter
Chris Hardwick https://twitter.com/nerdist. Host of Talking Dead.
• 1.8 million followers
• Resp...
Facebook
Great for two way communication and sharing photos, videos and
other content. Comments and likes very important
W...
Examples on Facebook
George Stroumboulopoulos
• Not a fan page, has almost 100,000 likes
• Great cover photo and profile p...
Facebook Analytics
Most social networks require a third party software to gather analytics, but
Facebook’s are embedded, a...
Google+
Google+ was touted as the new Facebook, but is now identified as its own
entity entirely. Combines the power of th...
LinkedIn
A professional network that allows you to network, post your resume and skills,
and get endorsements for your ski...
YouTube
Great visual content that can be transferred to multiple networks and
formats.
• Easy to embed videos in blogs
• M...
Pinterest, Instagram, Tumblr
All very visual formats for posting photos and memes.
Pinterest allows you to create a board ...
Hootsuite
Canadian-based company that allows you to track, automate, and gain insights
into your social networks in one hu...
Influencer Lists
These are effective ways to keep track of who you should be following
and interacting with. They can be u...
Tweet Adder
Automates some of your processes
• Follows and unfollows people on your influencer list
• Automates Tweets
Oth...
Privacy Issues and Legal Concerns
• You should probably read the terms of use you are agreeing to
• Path and Facebook priv...
Question Period
Thank you!
amanda@ahamomentinc.com
@ahamomentinc
@uncannymandy
Talent unleashed workshop
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  • Talent unleashed workshop

    1. 1. Social Media for Actors
    2. 2. A bit about me - Founder of Aha Moment Media Inc., a social media and digital marketing company - Co-founder & CEO of Innohub, a technology and digital agency - I’ve worked with brands big and small including: RBC, Indigo, Ryerson and Pepsi - My passion is working with start-ups, small businesses and personal brands
    3. 3. Today’s Agenda Only 3 hours!!! 1. What is social media? 2. Defining your personal branding 3. Is social media for me? 4. Content and posting Break 5. Twitter 6. Facebook 7. LinkedIn & IMDB 8. Tools 9. The other networks Question period
    4. 4. What is Social Media? What do you think of when you hear social media?
    5. 5. Social media is conversation supported by online tools. Social media is used to create dialogue and foster the transfer of information.
    6. 6. Social media is good for: • Relationships • Branding • Learning
    7. 7. How big is social media? http://www.youtube.com/watch?v=3jhe657AoLs
    8. 8. Why are you here today? What is your reason for wanting to be on social media? Have you encountered any barriers? Is getting started a hurdle?
    9. 9. Personal branding Social media is an effective tool when developing a distinct and engaging personal brand. This is essential for professionals across a myriad of industries. Why a personal brand is important: • Enhance career opportunities. Have employers come to YOU • Build an audience • Demand more money • Stay informed on your industry • If your name doesn’t appear in a Google Search, you might as well not exist
    10. 10. The 4 Ps Still Apply Product Build you brand around your core strengths, skills and experience. Price Know your value Place Niche markets – where do you belong? Promotion
    11. 11. Personal brand statement • Value Proposition • Target Audience • Unique Selling Points
    12. 12. Using Social Media for Promotion • Most people use it in their personal lives, meaning direct access to audiences • Ability to target • Measurable • Free There are many social networks, and all are not created equal.
    13. 13. The big networks
    14. 14. Content is King • Know your voice • Time your content • Know your audience • Solve problems • Provide something unique • Be true Where do you get content from? • Blogs • Micro blogs • Online chat • RSS • Podcasts
    15. 15. To post or not to post • Posting is a delicate balance between keeping and engaging your audience • Peak times vary, but seem strongest during 8-10am and 4-8pm • Role playing: put yourself in your audience’s shoes • Start the conversation by enlisting a little help from your friends • Themed posts • Get personal
    16. 16. Tools Create Content • Wordpress • Tumblr • Youtube • Vimeo Promotion • Facebook • Twitter • Reddit • Pinterest • Google+ • LinkedIn Manage • Hootsuite • Sprout Social Reputation Management • Reppler Lists • Listorious • Tweet Adder
    17. 17. Blog Blogs are integrated into existing sites, or can stand alone with the use of a content management system. There are different types of content management systems, so find one that is easy for you to use. • Wordpress is one of the most popular and can integrate with many plugins that increase SEO • Blog regularly and consistently • Shouldn’t be more than 500 words • Include hyperlinks to other likeminded blogs, photos and video • Enlist the help of a designer to make it look professional. Great Example: Unscripted http://unscripted.backstage.com/ • A collection of actors that write about their experiences. • Considered a valuable resource for actors who want to get advice and learn more about the industry.
    18. 18. Twitter Twitter is a great way to display your personality and to reach out to new and existing followers. Quick and easy social communications. Demographics (based on all Internet users): • Strongest among 18-29 range. 16% of all internet users Lessons from Twitter: • Great for visual content: memes, inspirational posters • Be real. Show your personality • Make those 150 characters count • Follow trends – use hashtags • Be funny • Be aware of followers to following ratio • Build influencer lists
    19. 19. Example: Felicia Day • Not the most widely known actress, but is huge online and on social media • Identifies with geek culture. Knows her niche • Example tweet: “Drinking oat milk, eating oatmeal. I’m turning into some kind of hipster peasant”
    20. 20. Other examples on Twitter Chris Hardwick https://twitter.com/nerdist. Host of Talking Dead. • 1.8 million followers • Responsive to fans, uses hashtags and mentions effectively Lord Voldemort https://twitter.com/Lord_Voldemort7 • 2.2 million followers. • Really funny. Posts HP related gifs, general memes NHL Podium https://twitter.com/NHLPodium • Only in operation for two days • 14000 followers
    21. 21. Facebook Great for two way communication and sharing photos, videos and other content. Comments and likes very important Ways to engage: • Photos can grab attention without requiring clicks • Use polls to ask a question and get a response • Make it a fan page, to differentiate it from personal profile • Use your analytics
    22. 22. Examples on Facebook George Stroumboulopoulos • Not a fan page, has almost 100,000 likes • Great cover photo and profile photo, visual design, personal “behind-the- scenes” content The Big Carrot • Almost 4000 likes • Updated frequently. In store specials, display photos, new products • Sometimes post healthy recipes
    23. 23. Facebook Analytics Most social networks require a third party software to gather analytics, but Facebook’s are embedded, and quite detailed. Only for fan pages https://www.facebook.com/AhaMomentMediaInc?sk=page_insights What it monitors • Fan page audience demographics and locations • Fan page likes and reach • Reach and engagement for specific posts • Chronicles your posting history
    24. 24. Google+ Google+ was touted as the new Facebook, but is now identified as its own entity entirely. Combines the power of the search engine and networking • Popular among young people and higher incomes (32% of searchers have income of $100,000+, compared to Facebook’s 23%) • Easy to segment your audience and find groups • Start discussions that are targeted to a specific audience • Google Hangouts: invite friends for a video chat. Ex. Barack Obama, Steven Spielberg for Lincoln • Great because you can access people you never would have been able to otherwise. Also talk face-to-face during a business meeting, or a panel discussion.
    25. 25. LinkedIn A professional network that allows you to network, post your resume and skills, and get endorsements for your skills from your network Demographics: Strongest among ages 30-60, College educated • Great for targeting specific industries and growing your professional network • Groups can help you identify influencers • Start conversations and engage in conversations started by others • Drive traffic to other networks and your site
    26. 26. YouTube Great visual content that can be transferred to multiple networks and formats. • Easy to embed videos in blogs • More comments and votes means higher rank in search • Name your videos carefully • Integrates with your gmail account • Vlog examples: EpicMealTime, Jenna Marbles Other video sharing: Vimeo
    27. 27. Pinterest, Instagram, Tumblr All very visual formats for posting photos and memes. Pinterest allows you to create a board of your interests and pin photos and content you like. Demographics: Strongest among women Instagram is popular among amateur photographers. Places filters to easily modify and edit photos Demographics: Strongest among ages 18-29 Tumblr is a more diverse format that allows you to post photos, videos and text. Photos are the most popular form of content. Demographics: Strongest among ages 18-29
    28. 28. Hootsuite Canadian-based company that allows you to track, automate, and gain insights into your social networks in one hub • Twitter, Facebook, Google+, LinkedIn, foursquare, MySpace, WordPress • Analytics: some free reports Demo: http://hootsuite.com Another option is Sprout Social • Great analytics for Twitter • Home feed displays all scheduled posts across networks • Restrictions: posting on multiple networks, photos • Only for Twitter, Facebook, LinkedIn, Google Analytics Demo: https://sproutsocial.com/
    29. 29. Influencer Lists These are effective ways to keep track of who you should be following and interacting with. They can be used across multiple social networks Who makes the list • Large follower network • Operate within your industry • Willing to reciprocate communications • Local
    30. 30. Tweet Adder Automates some of your processes • Follows and unfollows people on your influencer list • Automates Tweets Other Twitter tool: TweetDeck • Like Hootsuite or SproutSocial but only for Twitter
    31. 31. Privacy Issues and Legal Concerns • You should probably read the terms of use you are agreeing to • Path and Facebook privacy controversies • Know the libel, defamation and cyberbullying laws of your province and country • Canadian libel and defamation: Right to speak truth and right to fair comment • General rule of thumb: if you post it online, it’s in the public sphere
    32. 32. Question Period
    33. 33. Thank you! amanda@ahamomentinc.com @ahamomentinc @uncannymandy
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