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Social media for actors

Social media for actors

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    • 1. Social Media for Actors
    • 2. A bit about me - Founder of Aha Moment Media Inc., a social media and digital marketing company - Co-founder & CEO of Innohub, a technology and digital agency - I’ve worked with brands big and small including: RBC, Indigo, Ryerson and Pepsi - My passion is working with start-ups, small businesses and personal brands
    • 3. Today’s Agenda Only 3 hours!!! 1. What is social media? 2. Defining your personal branding 3. Is social media for me? 4. Content and posting Break 5. Twitter 6. Facebook 7. LinkedIn & IMDB 8. Tools 9. The other networks Question period
    • 4. What is Social Media? What do you think of when you hear social media?
    • 5. Social media is conversation supported by online tools. Social media is used to create dialogue and foster the transfer of information.
    • 6. Social media is good for: • Relationships • Branding • Learning
    • 7. How big is social media? http://www.youtube.com/watch?v=3jhe657AoLs
    • 8. Why are you here today? What is your reason for wanting to be on social media? Have you encountered any barriers? Is getting started a hurdle?
    • 9. Personal branding Social media is an effective tool when developing a distinct and engaging personal brand. This is essential for professionals across a myriad of industries. Why a personal brand is important: • Enhance career opportunities. Have employers come to YOU • Build an audience • Demand more money • Stay informed on your industry • If your name doesn’t appear in a Google Search, you might as well not exist
    • 10. The 4 Ps Still Apply Product Build you brand around your core strengths, skills and experience. Price Know your value Place Niche markets – where do you belong? Promotion
    • 11. Personal brand statement • Value Proposition • Target Audience • Unique Selling Points
    • 12. Using Social Media for Promotion • Most people use it in their personal lives, meaning direct access to audiences • Ability to target • Measurable • Free There are many social networks, and all are not created equal.
    • 13. The big networks
    • 14. Content is King • Know your voice • Time your content • Know your audience • Solve problems • Provide something unique • Be true Where do you get content from? • Blogs • Micro blogs • Online chat • RSS • Podcasts
    • 15. To post or not to post • Posting is a delicate balance between keeping and engaging your audience • Peak times vary, but seem strongest during 8-10am and 4-8pm • Role playing: put yourself in your audience’s shoes • Start the conversation by enlisting a little help from your friends • Themed posts • Get personal
    • 16. Tools Create Content • Wordpress • Tumblr • Youtube • Vimeo Promotion • Facebook • Twitter • Reddit • Pinterest • Google+ • LinkedIn Manage • Hootsuite • Sprout Social Reputation Management • Reppler Lists • Listorious • Tweet Adder
    • 17. Blog Blogs are integrated into existing sites, or can stand alone with the use of a content management system. There are different types of content management systems, so find one that is easy for you to use. • Wordpress is one of the most popular and can integrate with many plugins that increase SEO • Blog regularly and consistently • Shouldn’t be more than 500 words • Include hyperlinks to other likeminded blogs, photos and video • Enlist the help of a designer to make it look professional. Great Example: Unscripted http://unscripted.backstage.com/ • A collection of actors that write about their experiences. • Considered a valuable resource for actors who want to get advice and learn more about the industry.
    • 18. Twitter Twitter is a great way to display your personality and to reach out to new and existing followers. Quick and easy social communications. Demographics (based on all Internet users): • Strongest among 18-29 range. 16% of all internet users Lessons from Twitter: • Great for visual content: memes, inspirational posters • Be real. Show your personality • Make those 150 characters count • Follow trends – use hashtags • Be funny • Be aware of followers to following ratio • Build influencer lists
    • 19. Example: Felicia Day • Not the most widely known actress, but is huge online and on social media • Identifies with geek culture. Knows her niche • Example tweet: “Drinking oat milk, eating oatmeal. I’m turning into some kind of hipster peasant”
    • 20. Other examples on Twitter Chris Hardwick https://twitter.com/nerdist. Host of Talking Dead. • 1.8 million followers • Responsive to fans, uses hashtags and mentions effectively Lord Voldemort https://twitter.com/Lord_Voldemort7 • 2.2 million followers. • Really funny. Posts HP related gifs, general memes NHL Podium https://twitter.com/NHLPodium • Only in operation for two days • 14000 followers
    • 21. Facebook Great for two way communication and sharing photos, videos and other content. Comments and likes very important Ways to engage: • Photos can grab attention without requiring clicks • Use polls to ask a question and get a response • Make it a fan page, to differentiate it from personal profile • Use your analytics
    • 22. Examples on Facebook George Stroumboulopoulos • Not a fan page, has almost 100,000 likes • Great cover photo and profile photo, visual design, personal “behind-the- scenes” content The Big Carrot • Almost 4000 likes • Updated frequently. In store specials, display photos, new products • Sometimes post healthy recipes
    • 23. Facebook Analytics Most social networks require a third party software to gather analytics, but Facebook’s are embedded, and quite detailed. Only for fan pages https://www.facebook.com/AhaMomentMediaInc?sk=page_insights What it monitors • Fan page audience demographics and locations • Fan page likes and reach • Reach and engagement for specific posts • Chronicles your posting history
    • 24. Google+ Google+ was touted as the new Facebook, but is now identified as its own entity entirely. Combines the power of the search engine and networking • Popular among young people and higher incomes (32% of searchers have income of $100,000+, compared to Facebook’s 23%) • Easy to segment your audience and find groups • Start discussions that are targeted to a specific audience • Google Hangouts: invite friends for a video chat. Ex. Barack Obama, Steven Spielberg for Lincoln • Great because you can access people you never would have been able to otherwise. Also talk face-to-face during a business meeting, or a panel discussion.
    • 25. LinkedIn A professional network that allows you to network, post your resume and skills, and get endorsements for your skills from your network Demographics: Strongest among ages 30-60, College educated • Great for targeting specific industries and growing your professional network • Groups can help you identify influencers • Start conversations and engage in conversations started by others • Drive traffic to other networks and your site
    • 26. YouTube Great visual content that can be transferred to multiple networks and formats. • Easy to embed videos in blogs • More comments and votes means higher rank in search • Name your videos carefully • Integrates with your gmail account • Vlog examples: EpicMealTime, Jenna Marbles Other video sharing: Vimeo
    • 27. Pinterest, Instagram, Tumblr All very visual formats for posting photos and memes. Pinterest allows you to create a board of your interests and pin photos and content you like. Demographics: Strongest among women Instagram is popular among amateur photographers. Places filters to easily modify and edit photos Demographics: Strongest among ages 18-29 Tumblr is a more diverse format that allows you to post photos, videos and text. Photos are the most popular form of content. Demographics: Strongest among ages 18-29
    • 28. Hootsuite Canadian-based company that allows you to track, automate, and gain insights into your social networks in one hub • Twitter, Facebook, Google+, LinkedIn, foursquare, MySpace, WordPress • Analytics: some free reports Demo: http://hootsuite.com Another option is Sprout Social • Great analytics for Twitter • Home feed displays all scheduled posts across networks • Restrictions: posting on multiple networks, photos • Only for Twitter, Facebook, LinkedIn, Google Analytics Demo: https://sproutsocial.com/
    • 29. Influencer Lists These are effective ways to keep track of who you should be following and interacting with. They can be used across multiple social networks Who makes the list • Large follower network • Operate within your industry • Willing to reciprocate communications • Local
    • 30. Tweet Adder Automates some of your processes • Follows and unfollows people on your influencer list • Automates Tweets Other Twitter tool: TweetDeck • Like Hootsuite or SproutSocial but only for Twitter
    • 31. Privacy Issues and Legal Concerns • You should probably read the terms of use you are agreeing to • Path and Facebook privacy controversies • Know the libel, defamation and cyberbullying laws of your province and country • Canadian libel and defamation: Right to speak truth and right to fair comment • General rule of thumb: if you post it online, it’s in the public sphere
    • 32. Question Period
    • 33. Thank you! amanda@ahamomentinc.com @ahamomentinc @uncannymandy

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