Stellar Blitz Mixer Pres

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This is a presentation given to the Oshkosh Business Blitz Group. A networking group of local business leaders and owners. This presentation highlighted how they can reach their audience using social …

This is a presentation given to the Oshkosh Business Blitz Group. A networking group of local business leaders and owners. This presentation highlighted how they can reach their audience using social media and mobile marketing.

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  • www.stellar blue webdesign.com 920-905-0250
  • www.stellarbluewebdesign.com
  • www.stellarbluewebdesign.com
  • Stats from: Hubspot & Michael Stelzner, founder of Social Media Examiner www.stellarbluewebdesign.com
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • Wildfire Interactive - 92% of fans say that since becoming a fan of a given brand they are more likely to recommend that brand to their friends www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250

Transcript

  • 1. Amanda Betts Ben Benesh www.stellar blue webdesign.com 920-905-0250
  • 2. “ You should be Tweeting ” “ Businesses should be on Facebook ” “ Do you have a YouTube account yet? ” “ All individuals and businesses should use LinkedIn ” “ Your company should be mobile friendly ”
  • 3. The ‘Why’ Succeeding in a Social World.
  • 4. Introduction
    • 86% of People skip TV Ads
    • 3,300+ Marketers surveyed on the benefits of Social Media Marketing:
      • Generated exposure for business (88%)
      • Increases website traffic (72%)
      • Improved search rankings (62%)
        • Most prevalent among those using SM for 1+ yrs
      • Resulted in new business (56%)
  • 5. This presentation will cover the following:
    • Overriding goal of Social Media Marketing
    • The point blank ‘Whys’
    • How companies benefit
    • Mobile Interaction & Possibilities
  • 6. We could throw something like this at you…
  • 7. But let’s keep this simple.
    • Once upon a time, a producer provided a service and a product which led the consumers to them. Now, in a social world, the producers must pursue the consumer. You accomplish this by being where your consumers are: social networks and mobile devices.
  • 8. Upfront. Point Blank.
    • Your competition is doing it.
    • It’s cheap. YouTube, Facebook Pages, Twitter, LinkedIn – these accounts are free
    • Increases website popularity.
      • Google Owns YouTube
    • Most importantly, reach your audience.
  • 9. How Companies Benefit
    • A Quick Overview:
  • 10.
    • Create a company profile for connections and prospective connections to view
    • We’ll need to first set up a personal profile, then add your business
    Consumers met/use through:
  • 11. Consumers met/use through:
    • Facebook is the reigning champ.
      • 500 million active users
      • There are over 900 million objects that people interact with (pages, groups, events and community pages)
      • People spend over 700 billion minutes per month on Facebook
      • There are more than 250 million active users currently accessing Facebook through their mobile devices.
    • Facebook Pages:
      • Must first have a personal account established
      • Click here to begin
  • 12. Consumers met/use through:
  • 13. Consumers met/use through:
    • Consumer associate themselves with brands
      • Provide promotions, special information, project photos, video, etc.
    • Facebook allows applications and outside coding
      • Turn Facebook into an ecommerce source
      • Custom Facebook Pages
    • Facebook Advertising
      • Hone in on specific audiences
  • 14. Consumers met/use through:
  • 15. Consumers met/use through:
    • Consumer associate themselves with brands
      • Provide promotions, special information, project photos, video, etc.
    • Facebook allows applications and outside coding
      • Turn Facebook into an ecommerce source
      • Custom Facebook Pages
    • Facebook Advertising
      • Hone in on specific audiences
  • 16. Consumers met/use through:
  • 17.
    • Videos posted on YouTube can reach a worldwide audience
    • People look for visual information to explain difficult concepts
    • Link these videos, tutorials, seminars, etc. within other social media sites
    Consumers met/use through:
  • 18. Consumers met/use through:
    • Twitter is micro-blogging
    • The posting possibilities are endless
      • Links for more info on products
      • Useful tips and advice
      • Promotional materials
      • Questions for feedback
      • Industry stats
    • Further creates a relationship with consumers
  • 19.
    • By 2012, Mobile device sales will surpass desktop sales
    • By 2014, mobile internet usages should take over desktop usage
    • One half of all local searches are performed on mobile devices
    Mobile Stats
  • 20.
    • It’s the next wave of marketing and it’s starting now.
    • On average, Americans spend 2.7 hours per day socializing on their mobile devices
    • Make your brand, your business, available to be shared.
    Why is this important?
  • 21.
    • Mobile Friendly Websites
    • Viewers can access your information, any time and anywhere
    • Mobile websites allow users to call or email your company directly
    • You have the option to put yourself in the hands of your present and potential clients and customers.
    How can we share via Mobile?
  • 22.
    • Quick Response (QR) Codes
    • Scanned with Smartphones
    • Links directly to your website, specific social media pages or contact info
    • Ideal locations for QR Codes: Business Cards, Brochures, Event tickets, Print Ads, Direct Mail campaigns, Email Marketing, Coupons, Viral ads and so much more!
    How can we share via Mobile?
  • 23. How can we share via Mobile?
  • 24.
    • Integrate share qualities
    • With mobile websites or applications, make sure information is share-friendly
    • People can post information from you brand directly on social media channels and so on
    How can we share via Mobile?
  • 25.
    • Custom Mobile Applications
    • Smartphone apps are created to make the user experience more interactive with your brand
    • Application examples:
      • Product estimator to help with a purchase
      • Fun, helpful daily tips to enlighten
      • Fitness Calculator
      • Apps that allow you to track your company's website traffic
    How can we share via Mobile?
  • 26. Questions?
  • 27. Amanda Betts Ben Benesh www.stellar blue webdesign.com 920-905-0250