Stellar Blitz Mixer Pres

971 views
886 views

Published on

This is a presentation given to the Oshkosh Business Blitz Group. A networking group of local business leaders and owners. This presentation highlighted how they can reach their audience using social media and mobile marketing.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
971
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellarbluewebdesign.com
  • www.stellarbluewebdesign.com
  • Stats from: Hubspot & Michael Stelzner, founder of Social Media Examiner www.stellarbluewebdesign.com
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • Wildfire Interactive - 92% of fans say that since becoming a fan of a given brand they are more likely to recommend that brand to their friends www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellarbluewebdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • www.stellar blue webdesign.com 920-905-0250
  • Stellar Blitz Mixer Pres

    1. 1. Amanda Betts Ben Benesh www.stellar blue webdesign.com 920-905-0250
    2. 2. “ You should be Tweeting ” “ Businesses should be on Facebook ” “ Do you have a YouTube account yet? ” “ All individuals and businesses should use LinkedIn ” “ Your company should be mobile friendly ”
    3. 3. The ‘Why’ Succeeding in a Social World.
    4. 4. Introduction <ul><li>86% of People skip TV Ads </li></ul><ul><li>3,300+ Marketers surveyed on the benefits of Social Media Marketing: </li></ul><ul><ul><li>Generated exposure for business (88%) </li></ul></ul><ul><ul><li>Increases website traffic (72%) </li></ul></ul><ul><ul><li>Improved search rankings (62%) </li></ul></ul><ul><ul><ul><li>Most prevalent among those using SM for 1+ yrs </li></ul></ul></ul><ul><ul><li>Resulted in new business (56%) </li></ul></ul>
    5. 5. This presentation will cover the following: <ul><li>Overriding goal of Social Media Marketing </li></ul><ul><li>The point blank ‘Whys’ </li></ul><ul><li>How companies benefit </li></ul><ul><li>Mobile Interaction & Possibilities </li></ul>
    6. 6. We could throw something like this at you…
    7. 7. But let’s keep this simple. <ul><li>Once upon a time, a producer provided a service and a product which led the consumers to them. Now, in a social world, the producers must pursue the consumer. You accomplish this by being where your consumers are: social networks and mobile devices. </li></ul>
    8. 8. Upfront. Point Blank. <ul><li>Your competition is doing it. </li></ul><ul><li>It’s cheap. YouTube, Facebook Pages, Twitter, LinkedIn – these accounts are free </li></ul><ul><li>Increases website popularity. </li></ul><ul><ul><li>Google Owns YouTube </li></ul></ul><ul><li>Most importantly, reach your audience. </li></ul>
    9. 9. How Companies Benefit <ul><li>A Quick Overview: </li></ul>
    10. 10. <ul><li>Create a company profile for connections and prospective connections to view </li></ul><ul><li>We’ll need to first set up a personal profile, then add your business </li></ul>Consumers met/use through:
    11. 11. Consumers met/use through: <ul><li>Facebook is the reigning champ. </li></ul><ul><ul><li>500 million active users </li></ul></ul><ul><ul><li>There are over 900 million objects that people interact with (pages, groups, events and community pages) </li></ul></ul><ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul></ul><ul><ul><li>There are more than 250 million active users currently accessing Facebook through their mobile devices. </li></ul></ul><ul><li>Facebook Pages: </li></ul><ul><ul><li>Must first have a personal account established </li></ul></ul><ul><ul><li>Click here to begin </li></ul></ul>
    12. 12. Consumers met/use through:
    13. 13. Consumers met/use through: <ul><li>Consumer associate themselves with brands </li></ul><ul><ul><li>Provide promotions, special information, project photos, video, etc. </li></ul></ul><ul><li>Facebook allows applications and outside coding </li></ul><ul><ul><li>Turn Facebook into an ecommerce source </li></ul></ul><ul><ul><li>Custom Facebook Pages </li></ul></ul><ul><li>Facebook Advertising </li></ul><ul><ul><li>Hone in on specific audiences </li></ul></ul>
    14. 14. Consumers met/use through:
    15. 15. Consumers met/use through: <ul><li>Consumer associate themselves with brands </li></ul><ul><ul><li>Provide promotions, special information, project photos, video, etc. </li></ul></ul><ul><li>Facebook allows applications and outside coding </li></ul><ul><ul><li>Turn Facebook into an ecommerce source </li></ul></ul><ul><ul><li>Custom Facebook Pages </li></ul></ul><ul><li>Facebook Advertising </li></ul><ul><ul><li>Hone in on specific audiences </li></ul></ul>
    16. 16. Consumers met/use through:
    17. 17. <ul><li>Videos posted on YouTube can reach a worldwide audience </li></ul><ul><li>People look for visual information to explain difficult concepts </li></ul><ul><li>Link these videos, tutorials, seminars, etc. within other social media sites </li></ul>Consumers met/use through:
    18. 18. Consumers met/use through: <ul><li>Twitter is micro-blogging </li></ul><ul><li>The posting possibilities are endless </li></ul><ul><ul><li>Links for more info on products </li></ul></ul><ul><ul><li>Useful tips and advice </li></ul></ul><ul><ul><li>Promotional materials </li></ul></ul><ul><ul><li>Questions for feedback </li></ul></ul><ul><ul><li>Industry stats </li></ul></ul><ul><li>Further creates a relationship with consumers </li></ul>
    19. 19. <ul><li>By 2012, Mobile device sales will surpass desktop sales </li></ul><ul><li>By 2014, mobile internet usages should take over desktop usage </li></ul><ul><li>One half of all local searches are performed on mobile devices </li></ul>Mobile Stats
    20. 20. <ul><li>It’s the next wave of marketing and it’s starting now. </li></ul><ul><li>On average, Americans spend 2.7 hours per day socializing on their mobile devices </li></ul><ul><li>Make your brand, your business, available to be shared. </li></ul>Why is this important?
    21. 21. <ul><li>Mobile Friendly Websites </li></ul><ul><li>Viewers can access your information, any time and anywhere </li></ul><ul><li>Mobile websites allow users to call or email your company directly </li></ul><ul><li>You have the option to put yourself in the hands of your present and potential clients and customers. </li></ul>How can we share via Mobile?
    22. 22. <ul><li>Quick Response (QR) Codes </li></ul><ul><li>Scanned with Smartphones </li></ul><ul><li>Links directly to your website, specific social media pages or contact info </li></ul><ul><li>Ideal locations for QR Codes: Business Cards, Brochures, Event tickets, Print Ads, Direct Mail campaigns, Email Marketing, Coupons, Viral ads and so much more! </li></ul>How can we share via Mobile?
    23. 23. How can we share via Mobile?
    24. 24. <ul><li>Integrate share qualities </li></ul><ul><li>With mobile websites or applications, make sure information is share-friendly </li></ul><ul><li>People can post information from you brand directly on social media channels and so on </li></ul>How can we share via Mobile?
    25. 25. <ul><li>Custom Mobile Applications </li></ul><ul><li>Smartphone apps are created to make the user experience more interactive with your brand </li></ul><ul><li>Application examples: </li></ul><ul><ul><li>Product estimator to help with a purchase </li></ul></ul><ul><ul><li>Fun, helpful daily tips to enlighten </li></ul></ul><ul><ul><li>Fitness Calculator </li></ul></ul><ul><ul><li>Apps that allow you to track your company's website traffic </li></ul></ul>How can we share via Mobile?
    26. 26. Questions?
    27. 27. Amanda Betts Ben Benesh www.stellar blue webdesign.com 920-905-0250

    ×