SEO for College Students


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Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.

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SEO for College Students

  1. 1. Amanda MacArthur<br />Twitter: @amaaanda<br />Email:<br />Website: &<br />Search<br />Engine<br />Optimization<br />
  2. 2. Who Am I?<br />Audience Development Strategist<br />Search Engine Optimization<br />Social Media Marketing<br />Copywriting<br />Ghost Blogging<br />Blogger & Copywriter<br />500+ blog posts for, + other sites<br />150+ salesletters, email promotions and marketing white papers<br />Entrepreneur<br /><br /><br />Anything else I can find a keyword to rank on<br />
  3. 3. Why I’m an SEO Evangelist<br />SEO is free marketing – if you know how to do it<br />Keyword research helps you define your website<br />Keyword research helps you come up with blog, product and service ideas<br />In the next 10 years, SEO expertise will be a required skill set of any online marketer<br />
  4. 4. Why Google Matters Most<br />
  5. 5. Why Everyone Wants an SEO Scientist<br />If you’re good at SEO, you’ll never have to buy online ads<br />If you’re good at SEO, you’re saving your clients/employer money<br />This makes you a HUGE asset<br />
  6. 6. Who Are You?<br />This is what every employer wants to know.<br />They’re going to Google you.<br />Your main objective: control what they see!<br />
  7. 7. Step One in SEO: Own Yourself<br />696 people per year search for “Amanda MacArthur”<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />ME!<br />
  8. 8. Step One in SEO: Own Yourself<br />Buy your name as a domain name.<br />Build a website – hosted solutions don’t lend credibility.<br /><br />Optimize your site for your name<br />Title, Description, Keywords<br />USE your full name in every social profile you WANT ranked<br />REMOVE your full name from every social profile you DON’T want ranked<br />
  9. 9. Step Two in SEO: Own Them <br />What a company wants when they ask if you know SEO:<br />Can you get my website ranked on page 1 in Google?<br />Can you write targeted blog posts?<br />Can you revise the copy on my website?<br />Can you make my website structurally sound?<br />Can you get me inbound links?<br />Can you get Google to index my blog posts?<br />Can you find me keywords to rank on?<br />Don’t ever promise a Page 1 ranking unless you’re involved in all of the above aspects.<br />
  10. 10. Step Three in SEO: Become a Keyword Junkie<br />Here is the Google Keyword Tool: It’s your new best friend.<br /><br />
  11. 11. Step Three in SEO: Become a Keyword Junkie<br />Target 3+ word phrases<br />
  12. 12. Step Three in SEO: Become a Keyword Junkie<br />Learn how people search<br />
  13. 13. Step Three in SEO: Become a Keyword Junkie<br />Learn how people search<br />
  14. 14. Step Four in SEO: Know How to Use Your Keywords<br />Website tagline – find the best keyword phrase you can get ranked on. You might even re-consider your website name.<br />Blog titles & content – find niche targeted phrases for each and every blog post<br />Drive website traffic<br />Get website found<br />Do a good job converting once they get there<br />An essential element for using social media & building inbound links<br />Product titles – found more easily and fulfill the customers need when using “customer jargon” instead of your jargon<br />
  15. 15. Step Five in SEO: Be a Better Writer<br />SEO + good copywriting go hand in hand<br />Jam-packing a website page with keywords WON’T get you ranked<br />Creatively placing keywords when they make sense WILL get you ranked<br />
  16. 16. Sites to Pay Attention To<br /><br /><br /><br /><br /><br />
  17. 17. Fill in the Gaps<br />Questions?<br />