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SEO for College Students

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Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.

Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.

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Transcript

  • 1. Amanda MacArthur
    Twitter: @amaaanda
    Email: Amanda@BuzzFarmers.com
    Website: Amander.com & BuzzFarmers.com
    Search
    Engine
    Optimization
  • 2. Who Am I?
    Audience Development Strategist
    Search Engine Optimization
    Social Media Marketing
    Copywriting
    Ghost Blogging
    Blogger & Copywriter
    500+ blog posts for Mequoda.com, Mashable.com + other sites
    150+ salesletters, email promotions and marketing white papers
    Entrepreneur
    Amander.com
    BuzzFarmers.com
    Anything else I can find a keyword to rank on
  • 3. Why I’m an SEO Evangelist
    SEO is free marketing – if you know how to do it
    Keyword research helps you define your website
    Keyword research helps you come up with blog, product and service ideas
    In the next 10 years, SEO expertise will be a required skill set of any online marketer
  • 4. Why Google Matters Most
  • 5. Why Everyone Wants an SEO Scientist
    If you’re good at SEO, you’ll never have to buy online ads
    If you’re good at SEO, you’re saving your clients/employer money
    This makes you a HUGE asset
  • 6. Who Are You?
    This is what every employer wants to know.
    They’re going to Google you.
    Your main objective: control what they see!
  • 7. Step One in SEO: Own Yourself
    696 people per year search for “Amanda MacArthur”
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
    ME!
  • 8. Step One in SEO: Own Yourself
    Buy your name as a domain name.
    Build a website – hosted solutions don’t lend credibility.
    Wordpress.org
    Optimize your site for your name
    Title, Description, Keywords
    USE your full name in every social profile you WANT ranked
    REMOVE your full name from every social profile you DON’T want ranked
  • 9. Step Two in SEO: Own Them
    What a company wants when they ask if you know SEO:
    Can you get my website ranked on page 1 in Google?
    Can you write targeted blog posts?
    Can you revise the copy on my website?
    Can you make my website structurally sound?
    Can you get me inbound links?
    Can you get Google to index my blog posts?
    Can you find me keywords to rank on?
    Don’t ever promise a Page 1 ranking unless you’re involved in all of the above aspects.
  • 10. Step Three in SEO: Become a Keyword Junkie
    Here is the Google Keyword Tool: It’s your new best friend.
    https://adwords.google.com/select/KeywordToolExternal
  • 11. Step Three in SEO: Become a Keyword Junkie
    Target 3+ word phrases
  • 12. Step Three in SEO: Become a Keyword Junkie
    Learn how people search
  • 13. Step Three in SEO: Become a Keyword Junkie
    Learn how people search
  • 14. Step Four in SEO: Know How to Use Your Keywords
    Website tagline – find the best keyword phrase you can get ranked on. You might even re-consider your website name.
    Blog titles & content – find niche targeted phrases for each and every blog post
    Drive website traffic
    Get website found
    Do a good job converting once they get there
    An essential element for using social media & building inbound links
    Product titles – found more easily and fulfill the customers need when using “customer jargon” instead of your jargon
  • 15. Step Five in SEO: Be a Better Writer
    SEO + good copywriting go hand in hand
    Jam-packing a website page with keywords WON’T get you ranked
    Creatively placing keywords when they make sense WILL get you ranked
  • 16. Sites to Pay Attention To
    SEOBook.com
    SEOmoz.com
    SearchEngineLand.com
    Blog.SearchEngineWatch.com
    SearchEngineJournal.com
  • 17. Fill in the Gaps
    Questions?

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