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SEO for College Students
 

SEO for College Students

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Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.

Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.

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    SEO for College Students SEO for College Students Presentation Transcript

    • Amanda MacArthur
      Twitter: @amaaanda
      Email: Amanda@BuzzFarmers.com
      Website: Amander.com & BuzzFarmers.com
      Search
      Engine
      Optimization
    • Who Am I?
      Audience Development Strategist
      Search Engine Optimization
      Social Media Marketing
      Copywriting
      Ghost Blogging
      Blogger & Copywriter
      500+ blog posts for Mequoda.com, Mashable.com + other sites
      150+ salesletters, email promotions and marketing white papers
      Entrepreneur
      Amander.com
      BuzzFarmers.com
      Anything else I can find a keyword to rank on
    • Why I’m an SEO Evangelist
      SEO is free marketing – if you know how to do it
      Keyword research helps you define your website
      Keyword research helps you come up with blog, product and service ideas
      In the next 10 years, SEO expertise will be a required skill set of any online marketer
    • Why Google Matters Most
    • Why Everyone Wants an SEO Scientist
      If you’re good at SEO, you’ll never have to buy online ads
      If you’re good at SEO, you’re saving your clients/employer money
      This makes you a HUGE asset
    • Who Are You?
      This is what every employer wants to know.
      They’re going to Google you.
      Your main objective: control what they see!
    • Step One in SEO: Own Yourself
      696 people per year search for “Amanda MacArthur”
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
      ME!
    • Step One in SEO: Own Yourself
      Buy your name as a domain name.
      Build a website – hosted solutions don’t lend credibility.
      Wordpress.org
      Optimize your site for your name
      Title, Description, Keywords
      USE your full name in every social profile you WANT ranked
      REMOVE your full name from every social profile you DON’T want ranked
    • Step Two in SEO: Own Them
      What a company wants when they ask if you know SEO:
      Can you get my website ranked on page 1 in Google?
      Can you write targeted blog posts?
      Can you revise the copy on my website?
      Can you make my website structurally sound?
      Can you get me inbound links?
      Can you get Google to index my blog posts?
      Can you find me keywords to rank on?
      Don’t ever promise a Page 1 ranking unless you’re involved in all of the above aspects.
    • Step Three in SEO: Become a Keyword Junkie
      Here is the Google Keyword Tool: It’s your new best friend.
      https://adwords.google.com/select/KeywordToolExternal
    • Step Three in SEO: Become a Keyword Junkie
      Target 3+ word phrases
    • Step Three in SEO: Become a Keyword Junkie
      Learn how people search
    • Step Three in SEO: Become a Keyword Junkie
      Learn how people search
    • Step Four in SEO: Know How to Use Your Keywords
      Website tagline – find the best keyword phrase you can get ranked on. You might even re-consider your website name.
      Blog titles & content – find niche targeted phrases for each and every blog post
      Drive website traffic
      Get website found
      Do a good job converting once they get there
      An essential element for using social media & building inbound links
      Product titles – found more easily and fulfill the customers need when using “customer jargon” instead of your jargon
    • Step Five in SEO: Be a Better Writer
      SEO + good copywriting go hand in hand
      Jam-packing a website page with keywords WON’T get you ranked
      Creatively placing keywords when they make sense WILL get you ranked
    • Sites to Pay Attention To
      SEOBook.com
      SEOmoz.com
      SearchEngineLand.com
      Blog.SearchEngineWatch.com
      SearchEngineJournal.com
    • Fill in the Gaps
      Questions?