How you can use Pinterest for your brand
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How you can use Pinterest for your brand

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    How you can use Pinterest for your brand How you can use Pinterest for your brand Presentation Transcript

    • todaysparent.com Pinterest
    • Why I started using Pinterest
      • I saw people tweeting about it and was curious
      • I checked it out and fell in love with it immediately
    • What is Pinterest?
    •  
    • What is Pinterest?
        • Launched in March 2012 by three men
        • A virtual mood board: you create themed boards
        • If you see an image you like on a site/blog, you can “pin” it to one of your boards
        • A linkback is automatically created
        • You can also “repin” people’s pins. Repins = RTs
        • Add “pin it” button to your Bookmarks bar
      Source: comScore Inc., May 2011
    • It’s like a visual RSS feed Source: comScore Inc., May 2011
    • Pinterest’s reputation
        • Girly
        • Weddings, hair, makeup, fashion
    • “ Tumblr for ladiez”?
    • Creative uses for Pinterest Source: comScore Inc., May 2011 Mashable has a great list of 21 Must-Follow Pinterest Users Emphasis on architecture, gadgets, graphic design, photography, etc.
    • Why people love Pinterest
        • EASY way to organize and bookmark content
        • Visual
        • Highly customizable experience: you can choose to follow specific boards rather than all of a user’s boards
        • Follow your interests
      Source: comScore Inc., May 2011
    • This GeekMom article talks about the lack of drama and hubbub on Pinterest.
    • Why did we get on Pinterest?
        • We noticed other big lifestyle brands were on it: Real Simple, Martha
        • Popular hangout for women and especially moms
      GROW LEARN
    • Some stats about Pinterest users
      • 54% of users are female
      • 28% are between 28-34
      • Majority of users have disposable income
      • -from Compete.com, May 2011
    • How we use Pinterest
      • We currently have more than 1,200 followers
      • In January #3 traffic-driver for canadianparents.com, #11 for todaysparent.com
      • How we use it:
        • We go on it at least twice a day
        • Pin mixture of our own content and from other brands
        • Follow users who make sense for our brand (Babble, mommy bloggers) and repin them
        • Cross-promote on Facebook and Twitter
    • What we like about Pinterest
      • We have gorgeous photography in our magazine, and Pinterest allows those images to live forever online
      • We get to share our beautiful images with people who may not subscribe to the print magazine
    • How brands can use Pinterest
    • 1. Create boards that represent the pillars of your brand Cover a range of topics.
    • 2. Repin other people’s pins. Pinterest is not just for self-promotion. Be social!
    • 3. Position yourself as a curator/tastemaker. You are filtering the best of Pinterest for your audience.
    • 4. Create unique boards. We have fun boards like LOL, Retro, Smart Ideas.
    • 5. Put Pinterest share buttons on your site. nowtoronto.com did this with their 2011 Gift Guide.
    • Some downsides to Pinterest
      • The shelf life of a pin is very short (similar to tweets)
      • Pins are not always credited properly
    • How journalists can use Pinterest
    • 5 ways journalists can use Pinterest
      • Share photos from breaking news
      • Give previews of what’s coming i.e. interview subjects
      • Showcase photo galleries, features, profiles
      • Show off your staff
      • Invite readers to participate (crowdsource)