Nipping Social Media Disasters in the Butt

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Social media nightmares keeping you up at night? This presentation focuses on averting social fiascos before they occur and handling them with poise when there's just no way around them.

Published in: Technology, News & Politics
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Nipping Social Media Disasters in the Butt

  1. 1. Anand Pallegar ap@largeinc.comTwitter.com/atlargeinc
  2. 2. GET YOUR GEEK ONSIDESTEPPING SOCIAL MEDIA LANDMINES
  3. 3. BE KNOWN.Hello... My name is Anand. I am a huge geek.
  4. 4. BE KNOWN.So, what does a landmine look like?
  5. 5. BE KNOWN.
  6. 6. BE KNOWN.
  7. 7. BE KNOWN.
  8. 8. BE KNOWN.
  9. 9. BE KNOWN.
  10. 10. BE KNOWN.
  11. 11. BE KNOWN.
  12. 12. BE KNOWN.Why did Carroll’s videos garner so muchattention?What options did United have once the videoshad been launched?Could United have anticipated this situation,and if so, what could it have done to minimizethe damage to its brand?
  13. 13. BE KNOWN.Establishing the rules of engagement in Social Media
  14. 14. BE KNOWN.
  15. 15. BE KNOWN.
  16. 16. BE KNOWN.1. Not having a social media policy2. Not communicating the policy3. Not enforcing the policy4. Thinking delete = delete5. Thinking personal posts aren’t reflective ofthe organization
  17. 17. BE KNOWN.
  18. 18. BE KNOWN.Best Practices in Social Media for Government
  19. 19. BE KNOWN.1 - Mission drives everything; clarity is crucial.
  20. 20. BE KNOWN.2 - Let policy guide, but not paralyze.
  21. 21. BE KNOWN.3 - Know the environment
  22. 22. BE KNOWN.4 - Consider a pilot as a proof-of-concept
  23. 23. BE KNOWN.5 - Secure support of senior leaders (HiPPO)
  24. 24. BE KNOWN.6 - Create internal cross-functional alignment
  25. 25. BE KNOWN.7 - Roll out, don’t launch
  26. 26. BE KNOWN.8 - Listen and adapt as needed
  27. 27. BE KNOWN.It is always Day 1
  28. 28. Resources BE KNOWN.ap@largeinc.com
  29. 29. Anand Pallegar 941.320.3400 ap@largeinc.com www.atlargeinc.com Twitter.com/atlargeincFacebook.com/anandpallegar
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