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Nipping Social Media Disasters in the Butt
 

Nipping Social Media Disasters in the Butt

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Social media nightmares keeping you up at night? This presentation focuses on averting social fiascos before they occur and handling them with poise when there's just no way around them.

Social media nightmares keeping you up at night? This presentation focuses on averting social fiascos before they occur and handling them with poise when there's just no way around them.

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    Nipping Social Media Disasters in the Butt Nipping Social Media Disasters in the Butt Presentation Transcript

    • Anand Pallegar ap@largeinc.comTwitter.com/atlargeinc
    • GET YOUR GEEK ONSIDESTEPPING SOCIAL MEDIA LANDMINES
    • BE KNOWN.Hello... My name is Anand. I am a huge geek.
    • BE KNOWN.So, what does a landmine look like?
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.Why did Carroll’s videos garner so muchattention?What options did United have once the videoshad been launched?Could United have anticipated this situation,and if so, what could it have done to minimizethe damage to its brand?
    • BE KNOWN.Establishing the rules of engagement in Social Media
    • BE KNOWN.
    • BE KNOWN.
    • BE KNOWN.1. Not having a social media policy2. Not communicating the policy3. Not enforcing the policy4. Thinking delete = delete5. Thinking personal posts aren’t reflective ofthe organization
    • BE KNOWN.
    • BE KNOWN.Best Practices in Social Media for Government
    • BE KNOWN.1 - Mission drives everything; clarity is crucial.
    • BE KNOWN.2 - Let policy guide, but not paralyze.
    • BE KNOWN.3 - Know the environment
    • BE KNOWN.4 - Consider a pilot as a proof-of-concept
    • BE KNOWN.5 - Secure support of senior leaders (HiPPO)
    • BE KNOWN.6 - Create internal cross-functional alignment
    • BE KNOWN.7 - Roll out, don’t launch
    • BE KNOWN.8 - Listen and adapt as needed
    • BE KNOWN.It is always Day 1
    • Resources BE KNOWN.ap@largeinc.com
    • Anand Pallegar 941.320.3400 ap@largeinc.com www.atlargeinc.com Twitter.com/atlargeincFacebook.com/anandpallegar