How to use social media to engage supporters


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A presentation for ShelterBox USA brand ambassadors about how they can use social media to raise awareness, connect with new volunteers, and fundraise to support their mission of giving shelter, warmth, and dignity to disaster survivors.

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  • MSA – Multiple Systems Atrophy
  • How to use social media to engage supporters

    1. 2. How You + Social Media  = Engaged Supporters
    2. 3. Roadmap for Today <ul><ul><li>What you want to learn  </li></ul></ul><ul><ul><li>Tips for engagement </li></ul></ul><ul><ul><li>Real people using social for good </li></ul></ul><ul><ul><li>  </li></ul></ul>
    3. 4. <ul><li>I'd like to leave this session knowing...  </li></ul>
    4. 6. The Top 10 Secret Tips for Social Media Success
    5. 7. The #10 Top Secret Tip <ul><ul><li>Follow people that inspire you </li></ul></ul>
    6. 8. The #9 Top Secret Tip <ul><ul><li>Use pictures, videos & animations </li></ul></ul>
    7. 9. The #8 Top Secret Tip <ul><ul><li>Be patient - 20+ hrs / week to build community </li></ul></ul>
    8. 10. The #7 Top Secret Tip <ul><ul><li>Spice it up with links, polls & questions </li></ul></ul>
    9. 11. The #6 Top Secret Tip <ul><ul><li>Tie in with holiday themes & campaigns </li></ul></ul>
    10. 12. <ul><ul><li>Celebrate milestones & progress  </li></ul></ul>The #5 Top Secret Tip
    11. 13. The #4 Top Secret Tip <ul><ul><li>Ask people to re-share </li></ul></ul>
    12. 14. <ul><ul><li>Show love for other volunteers & organizations </li></ul></ul>The #3 Top Secret Tip
    13. 15. <ul><ul><li>Choose words like… take, watch, check, click, tell </li></ul></ul>The #2 Top Secret Tip
    14. 16. The #1 Top Secret Tip <ul><ul><li>Act like a friend… listen, care, respond. </li></ul></ul>
    15. 17. <ul><li>Volunteers using social media for good </li></ul>
    16. 18. Social Media Agents for Good
    17. 19. Beth's advice <ul><ul><li>Make it personal </li></ul></ul><ul><ul><li>Tell stories </li></ul></ul><ul><ul><ul><li>impact of involvement & the people helping </li></ul></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><li>Say thank you in creative ways   </li></ul></ul><ul><ul><li>Keep it fun </li></ul></ul><ul><ul><li>Start small, learn, repeat  </li></ul></ul>
    18. 20. Social Media Agents for Good
    19. 21. Social Media Agents for Good
    20. 22. Cindy's advice <ul><li>Your audience needs to care about you before they care about what you have to say . Build your audience just as you would in real life - by being a real person , and by devoting real time to individual relationships . </li></ul><ul><li>- Cindy Au, Director of Community, Kickstarter </li></ul>
    21. 23. Social Media Agents for Good 
    22. 24. <ul><li>Where do I begin? </li></ul>
    23. 25. Pick Your Poison
    24. 26. Make Connections
    25. 27. Listen
    26. 28. Share
    27. 29. Share
    28. 30. Share
    29. 31. Share
    30. 33. Social Media & Giving
    31. 34. Social Media & Giving
    32. 35. Social Media & Giving
    33. 36. Q & A <ul><ul><li>Q: How do I reach more people locally? </li></ul></ul><ul><ul><li>A: Join groups and pages within your community. There is a Facebook group / page for most clubs and businesses. Look for people and organizations that share your beliefs and inspire you. </li></ul></ul><ul><ul><li>Actively grow your social network by connecting with people you meet face-to-face by following up with a friend request. </li></ul></ul><ul><ul><li>  </li></ul></ul>
    34. 37. Q & A <ul><ul><li>Q: If I do nothing else, which platform should I use? </li></ul></ul><ul><ul><li>A: This really depends on your goals but in terms of sheer volume Facebook has the most users and people spend the most time on this social network. This could of course change at any time. </li></ul></ul><ul><ul><li>That said, if there’s another platform you enjoy using—that will be a better fit for you. You also might find that you have more success with one platform over another because it connects better with your prospective volunteers or donors. </li></ul></ul><ul><ul><li>  </li></ul></ul>
    35. 38. Q & A <ul><ul><li>Q: How do I get more fans and followers? </li></ul></ul><ul><ul><li>A: Experiment to see what they like. Which posts do people “like,” share, and leave comments on? Our community loves photos and playfulness. They also like to share their wisdom so most of the time they respond when we ask for their opinions. </li></ul></ul><ul><ul><li>Put some time and thought into cultivating your community by cheering your followers on and responding when they ask for help/information. Reshare their content and try to build a relationship. </li></ul></ul><ul><ul><li>  </li></ul></ul>
    36. 39. Q & A <ul><ul><li>Q: How do I optimize social media use across multiple social media platforms? </li></ul></ul><ul><ul><li>A: There are a ton of social media tools out there. We use HootSuite ( ) because we can share accounts with multiple people, it has mobile versions, and they offer a free version for up to 3 users. Most tools do offer a free trial version so you can see which one you like best. </li></ul></ul><ul><ul><li>Here’s a post on some tools: </li></ul></ul><ul><ul><li>  </li></ul></ul>
    37. 40. Q & A <ul><ul><li>Q: When do I use email as opposed to Facebook? </li></ul></ul><ul><ul><li>A: You can use them together. A lot of email tools now have share buttons on email articles and many times the articles or videos within a newsletter actually link out to content on social media sites. </li></ul></ul><ul><ul><li>If you send out a Facebook message it will probably be much shorter than an email so your message will have to be more precise. </li></ul></ul><ul><ul><li>On both mediums, you want to avoid sending multiple messages on the same day or every day. </li></ul></ul><ul><ul><li>  </li></ul></ul>
    38. 41. Q & A <ul><ul><li>Q: How do I begin using Facebook? </li></ul></ul><ul><ul><li>A: Begin by opening an account on and connecting with people and organizations you like and support. </li></ul></ul><ul><ul><li>You can import your email address book to find additional friends and Facebook has a friend suggestion tool. </li></ul></ul><ul><ul><li>Here’s a how to video to get started: </li></ul></ul><ul><ul><li>  </li></ul></ul>
    39. 42. Q & A <ul><ul><li>Q: How to do it all easily? </li></ul></ul><ul><ul><li>A: Don’t do it all. Find the social media platform you like the most and use it. There are tools like Google Alerts and EVERNOTE that can help you find things that you’re interested in and of course following organizations and people that are meaningful to you will make using social media more fun and it will feel easier;) </li></ul></ul><ul><ul><li>  </li></ul></ul>
    40. 43. <ul><li>Questions? </li></ul><ul><li>  </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    41. 44. <ul><li>Resources </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>The Effectiveness of Celebrity Spokespeople in Social Fundraisers - 70669284 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>