6. Agenda
Selling Innovative Products Abroad
Knowledge Economy
IT Industry: Commoditize Offerings
Innovation & Selection
Innovative Skills
The Global Market
“Conquer Knowledge…
6
7. IT Industry: Commoditize Offerings
From Custom Made Computers to mass-market PCs
And Mobile Consumer Services
From Custom Made S/W to “off the self” Packages
And Cloud-Based Offerings
7
8. Agenda
Selling Innovative Products Abroad
Knowledge Economy
IT Industry: Commoditize Offerings
Innovation & Selection
Innovative Skills
The Global Market
“Conquer Knowledge…
8
9. Innovation & Selection
“Let a thousand flowers bloom”
• Enable selection to happen
• Consult as many employees as possible
• Objective the process
• Let the evidence match the investment
• Give them boundaries
9
10. Agenda
Selling Innovative Products Abroad
Knowledge Economy
IT Industry: Commoditize Offerings
Innovation & Selection
Innovative Skills
The Global Market
“Conquer Knowledge…
10
11. Innovative Skills
Assimilate and Visualize the Big Picture
Or the Revolutionary new Concept
Transform it into Innovative
Commoditized Product
11
12. Agenda
Selling Innovative Products Abroad
Knowledge Economy
IT Industry: Commoditize Offerings
Innovation & Selection
Innovative Skills
The Global Market
“Conquer Knowledge…
12
13. The Global Market
Small players can play a role:
• Innovative Culture
• Exploit the innovative ideas on Internet
• Agility
• Low Overheads
13
14. Agenda
Selling Innovative Products Abroad
Knowledge Economy
IT Industry: Commoditize Offerings
Innovation & Selection
Innovative Skills
The Global Market
“Conquer Knowledge…
14