3 ways to help the 21st century traveller choose rail

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Thomas Drexler, Director of Rail and Ground Travel at Amadeus takes a closer look at what rail companies can be doing to help encourage the 21st century traveller to travel by train.

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3 ways to help the 21st century traveller choose rail

  1. 1. 3 ways to help the 21st century traveller choose rail Thomas Drexler Director of Amadeus Rail & Ground Travel © 2013 Amadeus IT Group SA SmartRail 2014
  2. 2. Content _ Latest market developments _ Three steps to success: Be visible Be consistent Page 2 © 2013 Amadeus IT Group SA Be integrated
  3. 3. Total passenger volumes 2012 Includes high speed, long-distance, regional, light rail and commuter services Excludes urban transport Asia 61.7% Europe 26.6% North America 2.0% 0.4% Africa Latin America 2.9% 4.3% Pacific 2.1% Page 3 Source: Frost & Sullivan; Global Rail Study for Amadeus © 2013 Amadeus IT Group SA Middle East
  4. 4. The European rail market 2012 10.2 billion passengers transported All passenger rail services, excludes urban transport Long distance passengers >100 km 368 million billion High speed rail passengers > 250 km/h new high speed tracks > 200 km/h on upgraded tracks passenger kilometers Page 4 Source: Frost & Sullivan; Global Rail Study for Amadeus © 2013 Amadeus IT Group SA 635.4 2.0 billion
  5. 5. © 2013 Amadeus IT Group SA Three steps to success Step 1 : Be visible
  6. 6. Be part of the traveller’s trip process Make it easy for the traveller  to find you at  all stages of their trip 1. Inspiration • Rail part of smart trip suggestions when browsing 2. Search • Customer Relationship Management • BI & Travel Intelligence Be visible! 4. During the trip • Real time passenger information • Change of travel plans Page 6 • Rail in meta search engines • Side-by-side comparison with flights 3. Booking • Make bookings across multiple providers from one single tool © 2013 Amadeus IT Group SA 5. After the trip
  7. 7. © 2013 Amadeus IT Group SA Three steps to success Step 2 : Be integrated
  8. 8. Flourish in the travel ecosystem _ Strong and growing trend towards multimodality _ Rail must be searchable and bookable alongside © 2013 Amadeus IT Group SA airlines, hotels etc. Page 8
  9. 9. Transport policy _ Europe faces major transport challenges A Entry Hub Airport, City, Railway or Bus Station Intermodal Hub _ Passenger traffic estimated to grow 34% by 2030 B _ Solution required for _ Rail needs to be better integrated into the travel ecosystem… Intermodal Hub Local segments (e.g. Car, taxi, public transport) Exit Hub Airport, City, Railway or bus station Main segments / long distance (e.g. Air, Rail, Coach) Local segments (e.g. Car, taxi, public transport) An Amadeus-led consortium has been appointed by the EC to develop and validate the feasibility of a multimodal, pan-European passenger transport information and booking system. Page 9 © 2013 Amadeus IT Group SA an efficient transport infrastructure
  10. 10. © 2013 Amadeus IT Group SA Three steps to success Step 3 : Be consistent
  11. 11. Keep the offer the same _ Build customer loyalty by ensuring the information delivered to the customer is consistent _ Customer experience should be the same across © 2013 Amadeus IT Group SA all channels – a GDS, a mobile site or app, a website etc. Page 11
  12. 12. © 2013 Amadeus IT Group SA Rail solutions to address visibility, integration and consistency Consistent data across all channels Page 12
  13. 13. Summary Rail is becoming an integral part of the travel ecosystem and needs to be visible, bookable alongside other transport modes and consistently delivered across all touch points Page 13 © 2013 Amadeus IT Group SA Major trends are changing the face of the European rail market
  14. 14. © 2013 Amadeus IT Group SA Thank you You can follow us on: AmadeusRail amadeusrail.net

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