22. Here are a few examples of applications that have been successful because they have one main purpose:Angry Birds Map My Run Stop Watch App
23. Why Singularity is Good in Mobile Apps Finding a good solution to a common problem Limited in feature set, but serve the immediate need Too many apps try to solve too many needs making all of these things difficult: Classification in App Store Name of the App User Interface (too many buttons!) Promotion Where is the closest restaurant near me?
24. Decision Point 2: Who is your target customer/user? Identifying your user can inform many decisions: What kind of app you want? (critical functionality, look and feel) What entices your audience? What platform fits your user
25. So Who is YOUR User? Age, Gender, Purpose (Business or Leisure?) Why do they need this application? What problem does it solve for them? General Apps ≠ Bad, it just means you have a larger set of users
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27. Do your Research:Search for your idea on the app store find the top few performing apps that are similar Count the number of downloads and sale price of those apps Also look at how long those the app has been live on the store Read user reviews Try a Google or Bing search competitor apps to see what press they have received Check on Facebook, Twitter, and other social media sites to see their social activity
33. Share: Approximately 10 million iPads, 74 Million iPhones (all types), 50 million iPod Touches
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35. Share: Approximately 23% of the smartphone market, or 6.7% of the entire US cell phone market. It is projected that Android will overtake the iPhone in 2011.
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