7Ps: Approach to Marketing Analysis VIBES CASE Visually Impaired Brotherhood for Excellent Service Inc. Presented by:  Ass...
OBJECTIVE:  To present 7 P’s of the 13P Approach to Marketing of the  VIBES case <ul><li>Potential Market - customers, com...
POTENTIAL MARKET STAKEHOLDERS
POTENTIAL MARKET STAKEHOLDERS CUSTOMERS
POTENTIAL MARKET STAKEHOLDERS CUSTOMERS COMPETITORS
PRIMATY TARGET MARKET & POSITIONING PLACE
PRIMATY TARGET MARKET & POSITIONING PLACE MARKET
PRODUCT, PRICE, PROMO & PLACE PRODUCT
PRODUCT, PRICE, PROMO & PLACE PRODUCT PRICE & PROMO
<ul><li>Potential Market - customers, competitors & stakeholders </li></ul><ul><li>Primary Target Market </li></ul><ul><li...
Upcoming SlideShare
Loading in...5
×

A go vicencio-7_p approach to marketing analysis_vibes case

332

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
332
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A go vicencio-7_p approach to marketing analysis_vibes case

  1. 1. 7Ps: Approach to Marketing Analysis VIBES CASE Visually Impaired Brotherhood for Excellent Service Inc. Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM
  2. 2. OBJECTIVE: To present 7 P’s of the 13P Approach to Marketing of the VIBES case <ul><li>Potential Market - customers, competitors & stakeholders </li></ul><ul><li>Primary Target Market </li></ul><ul><li>Positioning </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Promo </li></ul><ul><li>Place </li></ul>
  3. 3. POTENTIAL MARKET STAKEHOLDERS
  4. 4. POTENTIAL MARKET STAKEHOLDERS CUSTOMERS
  5. 5. POTENTIAL MARKET STAKEHOLDERS CUSTOMERS COMPETITORS
  6. 6. PRIMATY TARGET MARKET & POSITIONING PLACE
  7. 7. PRIMATY TARGET MARKET & POSITIONING PLACE MARKET
  8. 8. PRODUCT, PRICE, PROMO & PLACE PRODUCT
  9. 9. PRODUCT, PRICE, PROMO & PLACE PRODUCT PRICE & PROMO
  10. 10. <ul><li>Potential Market - customers, competitors & stakeholders </li></ul><ul><li>Primary Target Market </li></ul><ul><li>Positioning </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Promo </li></ul><ul><li>Place </li></ul>SUMMARY: 7P’s of the 13P Approach to Marketing of the VIBES case
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×