A go vicencio-7_p approach to marketing analysis_vibes case

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  • 1. 7Ps: Approach to Marketing Analysis VIBES CASE Visually Impaired Brotherhood for Excellent Service Inc. Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM
  • 2. OBJECTIVE: To present 7 P’s of the 13P Approach to Marketing of the VIBES case
    • Potential Market - customers, competitors & stakeholders
    • Primary Target Market
    • Positioning
    • Product
    • Price
    • Promo
    • Place
  • 3. POTENTIAL MARKET STAKEHOLDERS
  • 4. POTENTIAL MARKET STAKEHOLDERS CUSTOMERS
  • 5. POTENTIAL MARKET STAKEHOLDERS CUSTOMERS COMPETITORS
  • 6. PRIMATY TARGET MARKET & POSITIONING PLACE
  • 7. PRIMATY TARGET MARKET & POSITIONING PLACE MARKET
  • 8. PRODUCT, PRICE, PROMO & PLACE PRODUCT
  • 9. PRODUCT, PRICE, PROMO & PLACE PRODUCT PRICE & PROMO
  • 10.
    • Potential Market - customers, competitors & stakeholders
    • Primary Target Market
    • Positioning
    • Product
    • Price
    • Promo
    • Place
    SUMMARY: 7P’s of the 13P Approach to Marketing of the VIBES case