0
Seven Tips to Make Your Brand Memorable
MARKETING GONE WILD
3
#1 Develop a Clear, Simple
Organizational Strategy
• The importance of a mission statement
4
Mission Statement-Best Friends Animal Society
To bring about a time when there are No More Homeless
Pets. We do this by ...
5
#1 Develop a Clear, Simple
Organizational Strategy
• The importance of a mission statement
• The importance of a manifes...
6
8
#1 Develop a Clear, Simple
Organizational Strategy
• The importance of a mission statement
• The importance of a manifes...
Simple “sell” that can be
summarized in one
phrase
Has a tangible,
visible impact
Feeling of being part of
something bigge...
10
#2 Storytelling
• Why It Matters?
• Builds relationships & makes memories
• Stories connect us
• Storytelling sparks em...
11
12
14
#3 Community Partnerships
• Find and nurture evangelists
• Leverage corporate brands to build your own
• Give extreme v...
15
16
17
18
#4 Don’t Produce Crap
• Set Brand Guidelines (style guides =
colors, fonts, photo style, etc).
• What are Your Brand At...
19
20
21
22
#4 Consistency is Key
• People crave it & it’s how people develop a passion for
brands.
• Marketing rule of 7
• If you ...
23
24
25
26
27
#6 Find Your Inner Nerd
• Insert Your Brand Into the Narrative of the Day
• Differentiate Yourself
• Get in Front of Yo...
29
30
31
Month of March, 2005
32
33
34
35
#7 Pound out the PR
• Develop exceptional relationships with your
local media
• Create the story
• Be their go-to source
•...
37
38
Marketing gone wild
Marketing gone wild
Marketing gone wild
Marketing gone wild
Marketing gone wild
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Marketing gone wild

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Presented at the American Pets Alive No-Kill Conference 2014.

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  • Feeling of being part of something bigger, The secret to doing this effectively is to write down what you want to achieve as if it has already happened. So why not create your company's annual review for one, three and perhaps, five years time. This kind of forward planning is great for helping you focus and it really works – so I'm reliably told!
  • Feeling of being part of something bigger, The secret to doing this effectively is to write down what you want to achieve as if it has already happened. So why not create your company's annual review for one, three and perhaps, five years time. This kind of forward planning is great for helping you focus and it really works – so I'm reliably told!
  • Feeling of being part of something bigger, The secret to doing this effectively is to write down what you want to achieve as if it has already happened. So why not create your company's annual review for one, three and perhaps, five years time. This kind of forward planning is great for helping you focus and it really works – so I'm reliably told!
  • A powerful brand is built upon a meaningful and memorable brand story. : two elements in all stories, the hero + the villain. We identify with those characters and start becoming emotionally invested.Look to the light-all heroes need a noble cause. How are you being of value to people? How will you come to the rescue and save your consumer from “the dark side?” If you can simply articulate that, then that is your noble cause, and you have given language to the “light.” Camera lens blah, blah, blah
  • Transcript of "Marketing gone wild"

    1. 1. Seven Tips to Make Your Brand Memorable MARKETING GONE WILD
    2. 2. 3 #1 Develop a Clear, Simple Organizational Strategy • The importance of a mission statement
    3. 3. 4 Mission Statement-Best Friends Animal Society To bring about a time when there are No More Homeless Pets. We do this by demonstrating and promoting exemplary animal care and building no-kill community programs and partnerships.
    4. 4. 5 #1 Develop a Clear, Simple Organizational Strategy • The importance of a mission statement • The importance of a manifesto
    5. 5. 6
    6. 6. 8 #1 Develop a Clear, Simple Organizational Strategy • The importance of a mission statement • The importance of a manifesto • Create a tagline as a short “elevator speech”
    7. 7. Simple “sell” that can be summarized in one phrase Has a tangible, visible impact Feeling of being part of something bigger, community component Adopt a polar bear, Give a goat, Plant a tree One more animal saved, tree planted 1,583,567 trees planted Taglines to Indentify Your Uniqueness
    8. 8. 10 #2 Storytelling • Why It Matters? • Builds relationships & makes memories • Stories connect us • Storytelling sparks emotion and inspires action • Be the hero, not the villain
    9. 9. 11
    10. 10. 12
    11. 11. 14 #3 Community Partnerships • Find and nurture evangelists • Leverage corporate brands to build your own • Give extreme value • Go above and beyond • Make it Easy for People to Talk About You • Be careful about what you put your name on!
    12. 12. 15
    13. 13. 16
    14. 14. 17
    15. 15. 18 #4 Don’t Produce Crap • Set Brand Guidelines (style guides = colors, fonts, photo style, etc). • What are Your Brand Attributes? • Less is More • Be Choosey
    16. 16. 19
    17. 17. 20
    18. 18. 21
    19. 19. 22 #4 Consistency is Key • People crave it & it’s how people develop a passion for brands. • Marketing rule of 7 • If you keep changing your campaigns you don’t give people the chance to know how you are • Keeping a brand story consistent means having a clear understanding of your core narrative.
    20. 20. 23
    21. 21. 24
    22. 22. 25
    23. 23. 26
    24. 24. 27 #6 Find Your Inner Nerd • Insert Your Brand Into the Narrative of the Day • Differentiate Yourself • Get in Front of Your Community All the Time
    25. 25. 29
    26. 26. 30
    27. 27. 31 Month of March, 2005
    28. 28. 32
    29. 29. 33
    30. 30. 34
    31. 31. 35
    32. 32. #7 Pound out the PR • Develop exceptional relationships with your local media • Create the story • Be their go-to source • Give them consistent material • Develop exceptional spokespeople • Don’t forget the animals! 36
    33. 33. 37
    34. 34. 38
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