Fundraising Events

  • 55 views
Uploaded on

Presented at the American Pets Alive No-Kill Conference 2014.

Presented at the American Pets Alive No-Kill Conference 2014.

More in: Lifestyle
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
55
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. FUNDRAISING EVENTS Maximizing funds raised and efficiently planning successful events
  • 2. AGENDA  Determining Your Goal  Types of Fundraising Events  Community Events  Signature Events  Event Essentials  Revenue Streams  Event Marketing  Event Supplies  Event Volunteers
  • 3. DETERMINING YOUR EVENT GOAL  What is the primary objective of your event?  Adoption  The number of animals placed in homes is most important  Awareness  Getting your name out there to a community who isn’t connected to you yet is most important  Fundraising  Dollars raised to continue your efforts is most important
  • 4. TYPES OF FUNDRAISING EVENTS  Community Events  Planned by another organization or business  Proceeds given to your organization  Pros:  Less planning involved (for you)  Easy way to get started with events  Wider reach  Con:  Less control over vision and logistics  Could require a lot of micro-management if not streamlined
  • 5. TYPES OF FUNDRAISING EVENTS  Signature Events  Planned by your organization  Pros:  Full control over vision and logistics  Support from friends of your organization  Can be branded and recurring  Will get bigger/better every year!  Cons:  Time intensive  Monitor return on investment
  • 6. ESTABLISHING YOUR COMMUNITY EVENTS PROGRAM  Determine what you can offer the host  Marketing – quantify how many people you can reach  Adoptable animals at the event (when feasible)  Networking  Utilize personal connections  Ask business owners to be included in upcoming events  Research  Identify businesses that have done fundraisers for other groups  Ex: Monthly charity happy hours, “Dine & Donate” fundraisers at restaurants
  • 7. COMMUNITY EVENTS: LOGISTICS  Establish fundraising opportunities  Donation jars, ticket sales, etc.  Make suggestions as needed  Determine your role day-of the event  Bring adoptable animals?  Tabling?  Protect your group from any losses  Create an agreement
  • 8. STREAMLINING YOUR COMMUNITY EVENTS PROGRAM  Eliminating the “back and forth”  Share a “Start Up Guide”  Answer FAQ’s  Most needed items  Delegate responsibilities  List what you can offer up front  Include agreement  Once agreement is signed  Schedule marketing needs  Follow up as event gets closer  Set expectations before the day of the event!  Trained Volunteers
  • 9. EVENT VOLUNTEERS  You can’t be at every event  Create a team  Key talking points  Requesting donations  Handling money  Buddy system until volunteers comfortable solo  Get feedback after event  Separate dog handling volunteers
  • 10. SIGNATURE EVENTS  Establish clear vision and goal  What will happen at the event?  Plan activities to draw people in  Food, drinks, music, games, prizes, etc.  How many people do you want to attend?  How much money do you want to raise?  Evaluate return on investment  Form a planning committee  Delegate responsibilities  Finding the “doers”
  • 11. SIGNATURE EVENTS: LOGISTICS  Timeline  Location  High traffic area  Venue willing to donate space and/or help raise funds  Date/Time  Budget  Keep expenses low, get supplies donated  Marketing  Media sponsorships  Revenue streams
  • 12. MAXIMIZING REVENUE STREAMS  Ticket sales  Merchandise  Raffle  Check state gambling laws  Silent auction  Cover charge or “suggested donation”  Percentage of sales  Pledges  Sponsorships
  • 13. EVENT MARKETING  Flyers  Website  Social media  Community event calendars  Newspapers, community websites  E-blast  Volunteers, fosters, followers  Word of mouth  Encourage partners, volunteers to share event  Media sponsors  Previous attendees
  • 14. AT YOUR EVENT  Tabling  Provide handouts, business cards, signage  Donation jars – front and center  Multiple at event if possible  Talking points  Succinct, clear points (elevator speech)  Explain organization  Key statistics, stories, examples  Ex: how many lives your organization has saved, heartwarming stories, etc.  Ask directly for donations  Every little bit help  Examples of how money is spent  Program
  • 15. EVENT ESSENTIALS  Folding table  Banner or signage  Pack an event bag  Donation jars  Handouts and business cards  Sign-up sheets  Photos  Misc. pens, tape, scissors, etc.  Laptop or iPad  Outdoor pop-up tent  Determine whether animals are appropriate
  • 16. SUSTAINABILITY  Choosing signature events  Keep these high priority all year  Recurring community events  Find top events of the year, invite them back!  Time management  Ethics & guidelines  Look at other groups and what they are doing  BFAS  Stewardship
  • 17. Q&A