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Fundraising Events
 

Fundraising Events

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Presented at the American Pets Alive No-Kill Conference 2014.

Presented at the American Pets Alive No-Kill Conference 2014.

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    Fundraising Events Fundraising Events Presentation Transcript

    • FUNDRAISING EVENTS Maximizing funds raised and efficiently planning successful events
    • AGENDA  Determining Your Goal  Types of Fundraising Events  Community Events  Signature Events  Event Essentials  Revenue Streams  Event Marketing  Event Supplies  Event Volunteers
    • DETERMINING YOUR EVENT GOAL  What is the primary objective of your event?  Adoption  The number of animals placed in homes is most important  Awareness  Getting your name out there to a community who isn’t connected to you yet is most important  Fundraising  Dollars raised to continue your efforts is most important
    • TYPES OF FUNDRAISING EVENTS  Community Events  Planned by another organization or business  Proceeds given to your organization  Pros:  Less planning involved (for you)  Easy way to get started with events  Wider reach  Con:  Less control over vision and logistics  Could require a lot of micro-management if not streamlined
    • TYPES OF FUNDRAISING EVENTS  Signature Events  Planned by your organization  Pros:  Full control over vision and logistics  Support from friends of your organization  Can be branded and recurring  Will get bigger/better every year!  Cons:  Time intensive  Monitor return on investment
    • ESTABLISHING YOUR COMMUNITY EVENTS PROGRAM  Determine what you can offer the host  Marketing – quantify how many people you can reach  Adoptable animals at the event (when feasible)  Networking  Utilize personal connections  Ask business owners to be included in upcoming events  Research  Identify businesses that have done fundraisers for other groups  Ex: Monthly charity happy hours, “Dine & Donate” fundraisers at restaurants
    • COMMUNITY EVENTS: LOGISTICS  Establish fundraising opportunities  Donation jars, ticket sales, etc.  Make suggestions as needed  Determine your role day-of the event  Bring adoptable animals?  Tabling?  Protect your group from any losses  Create an agreement
    • STREAMLINING YOUR COMMUNITY EVENTS PROGRAM  Eliminating the “back and forth”  Share a “Start Up Guide”  Answer FAQ’s  Most needed items  Delegate responsibilities  List what you can offer up front  Include agreement  Once agreement is signed  Schedule marketing needs  Follow up as event gets closer  Set expectations before the day of the event!  Trained Volunteers
    • EVENT VOLUNTEERS  You can’t be at every event  Create a team  Key talking points  Requesting donations  Handling money  Buddy system until volunteers comfortable solo  Get feedback after event  Separate dog handling volunteers
    • SIGNATURE EVENTS  Establish clear vision and goal  What will happen at the event?  Plan activities to draw people in  Food, drinks, music, games, prizes, etc.  How many people do you want to attend?  How much money do you want to raise?  Evaluate return on investment  Form a planning committee  Delegate responsibilities  Finding the “doers”
    • SIGNATURE EVENTS: LOGISTICS  Timeline  Location  High traffic area  Venue willing to donate space and/or help raise funds  Date/Time  Budget  Keep expenses low, get supplies donated  Marketing  Media sponsorships  Revenue streams
    • MAXIMIZING REVENUE STREAMS  Ticket sales  Merchandise  Raffle  Check state gambling laws  Silent auction  Cover charge or “suggested donation”  Percentage of sales  Pledges  Sponsorships
    • EVENT MARKETING  Flyers  Website  Social media  Community event calendars  Newspapers, community websites  E-blast  Volunteers, fosters, followers  Word of mouth  Encourage partners, volunteers to share event  Media sponsors  Previous attendees
    • AT YOUR EVENT  Tabling  Provide handouts, business cards, signage  Donation jars – front and center  Multiple at event if possible  Talking points  Succinct, clear points (elevator speech)  Explain organization  Key statistics, stories, examples  Ex: how many lives your organization has saved, heartwarming stories, etc.  Ask directly for donations  Every little bit help  Examples of how money is spent  Program
    • EVENT ESSENTIALS  Folding table  Banner or signage  Pack an event bag  Donation jars  Handouts and business cards  Sign-up sheets  Photos  Misc. pens, tape, scissors, etc.  Laptop or iPad  Outdoor pop-up tent  Determine whether animals are appropriate
    • SUSTAINABILITY  Choosing signature events  Keep these high priority all year  Recurring community events  Find top events of the year, invite them back!  Time management  Ethics & guidelines  Look at other groups and what they are doing  BFAS  Stewardship
    • Q&A