FUNDRAISING EVENTS
Maximizing funds raised and efficiently planning
successful events
AGENDA
 Determining Your Goal
 Types of Fundraising Events
 Community Events
 Signature Events
 Event Essentials
 Re...
DETERMINING YOUR EVENT GOAL
 What is the primary objective of your event?
 Adoption
 The number of animals placed in ho...
TYPES OF FUNDRAISING
EVENTS
 Community Events
 Planned by another organization or business
 Proceeds given to your orga...
TYPES OF FUNDRAISING
EVENTS
 Signature Events
 Planned by your organization
 Pros:
 Full control over vision and logis...
ESTABLISHING YOUR
COMMUNITY EVENTS PROGRAM
 Determine what you can offer the host
 Marketing – quantify how many people ...
COMMUNITY EVENTS: LOGISTICS
 Establish fundraising opportunities
 Donation jars, ticket sales, etc.
 Make suggestions a...
STREAMLINING YOUR COMMUNITY
EVENTS PROGRAM
 Eliminating the “back and forth”
 Share a “Start Up Guide”
 Answer FAQ’s
 ...
EVENT VOLUNTEERS
 You can’t be at every event
 Create a team
 Key talking points
 Requesting donations
 Handling mone...
SIGNATURE EVENTS
 Establish clear vision and goal
 What will happen at the event?
 Plan activities to draw people in
 ...
SIGNATURE EVENTS: LOGISTICS
 Timeline
 Location
 High traffic area
 Venue willing to donate space and/or help raise fu...
MAXIMIZING REVENUE STREAMS
 Ticket sales
 Merchandise
 Raffle
 Check state gambling laws
 Silent auction
 Cover char...
EVENT MARKETING
 Flyers
 Website
 Social media
 Community event calendars
 Newspapers, community websites
 E-blast
...
AT YOUR EVENT
 Tabling
 Provide handouts, business cards, signage
 Donation jars – front and center
 Multiple at event...
EVENT ESSENTIALS
 Folding table
 Banner or signage
 Pack an event bag
 Donation jars
 Handouts and business cards
 S...
SUSTAINABILITY
 Choosing signature events
 Keep these high priority all year
 Recurring community events
 Find top eve...
Q&A
Upcoming SlideShare
Loading in …5
×

Fundraising Events

106
-1

Published on

Presented at the American Pets Alive No-Kill Conference 2014.

Published in: Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
106
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fundraising Events

  1. 1. FUNDRAISING EVENTS Maximizing funds raised and efficiently planning successful events
  2. 2. AGENDA  Determining Your Goal  Types of Fundraising Events  Community Events  Signature Events  Event Essentials  Revenue Streams  Event Marketing  Event Supplies  Event Volunteers
  3. 3. DETERMINING YOUR EVENT GOAL  What is the primary objective of your event?  Adoption  The number of animals placed in homes is most important  Awareness  Getting your name out there to a community who isn’t connected to you yet is most important  Fundraising  Dollars raised to continue your efforts is most important
  4. 4. TYPES OF FUNDRAISING EVENTS  Community Events  Planned by another organization or business  Proceeds given to your organization  Pros:  Less planning involved (for you)  Easy way to get started with events  Wider reach  Con:  Less control over vision and logistics  Could require a lot of micro-management if not streamlined
  5. 5. TYPES OF FUNDRAISING EVENTS  Signature Events  Planned by your organization  Pros:  Full control over vision and logistics  Support from friends of your organization  Can be branded and recurring  Will get bigger/better every year!  Cons:  Time intensive  Monitor return on investment
  6. 6. ESTABLISHING YOUR COMMUNITY EVENTS PROGRAM  Determine what you can offer the host  Marketing – quantify how many people you can reach  Adoptable animals at the event (when feasible)  Networking  Utilize personal connections  Ask business owners to be included in upcoming events  Research  Identify businesses that have done fundraisers for other groups  Ex: Monthly charity happy hours, “Dine & Donate” fundraisers at restaurants
  7. 7. COMMUNITY EVENTS: LOGISTICS  Establish fundraising opportunities  Donation jars, ticket sales, etc.  Make suggestions as needed  Determine your role day-of the event  Bring adoptable animals?  Tabling?  Protect your group from any losses  Create an agreement
  8. 8. STREAMLINING YOUR COMMUNITY EVENTS PROGRAM  Eliminating the “back and forth”  Share a “Start Up Guide”  Answer FAQ’s  Most needed items  Delegate responsibilities  List what you can offer up front  Include agreement  Once agreement is signed  Schedule marketing needs  Follow up as event gets closer  Set expectations before the day of the event!  Trained Volunteers
  9. 9. EVENT VOLUNTEERS  You can’t be at every event  Create a team  Key talking points  Requesting donations  Handling money  Buddy system until volunteers comfortable solo  Get feedback after event  Separate dog handling volunteers
  10. 10. SIGNATURE EVENTS  Establish clear vision and goal  What will happen at the event?  Plan activities to draw people in  Food, drinks, music, games, prizes, etc.  How many people do you want to attend?  How much money do you want to raise?  Evaluate return on investment  Form a planning committee  Delegate responsibilities  Finding the “doers”
  11. 11. SIGNATURE EVENTS: LOGISTICS  Timeline  Location  High traffic area  Venue willing to donate space and/or help raise funds  Date/Time  Budget  Keep expenses low, get supplies donated  Marketing  Media sponsorships  Revenue streams
  12. 12. MAXIMIZING REVENUE STREAMS  Ticket sales  Merchandise  Raffle  Check state gambling laws  Silent auction  Cover charge or “suggested donation”  Percentage of sales  Pledges  Sponsorships
  13. 13. EVENT MARKETING  Flyers  Website  Social media  Community event calendars  Newspapers, community websites  E-blast  Volunteers, fosters, followers  Word of mouth  Encourage partners, volunteers to share event  Media sponsors  Previous attendees
  14. 14. AT YOUR EVENT  Tabling  Provide handouts, business cards, signage  Donation jars – front and center  Multiple at event if possible  Talking points  Succinct, clear points (elevator speech)  Explain organization  Key statistics, stories, examples  Ex: how many lives your organization has saved, heartwarming stories, etc.  Ask directly for donations  Every little bit help  Examples of how money is spent  Program
  15. 15. EVENT ESSENTIALS  Folding table  Banner or signage  Pack an event bag  Donation jars  Handouts and business cards  Sign-up sheets  Photos  Misc. pens, tape, scissors, etc.  Laptop or iPad  Outdoor pop-up tent  Determine whether animals are appropriate
  16. 16. SUSTAINABILITY  Choosing signature events  Keep these high priority all year  Recurring community events  Find top events of the year, invite them back!  Time management  Ethics & guidelines  Look at other groups and what they are doing  BFAS  Stewardship
  17. 17. Q&A
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×