Business writing   content tone style
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Business writing content tone style

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417-351 Business Writing

417-351 Business Writing

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    Business writing   content tone style Business writing content tone style Presentation Transcript

    • Think before Write: Tiraporn Jaroensak
    • How to have a clear idea of what you want to say to your reader?
    • Consider your purpose.
      • What is your accomplishment?
      • Is it your routine or not?
      • How much information is needed?
      • What kind of information should be included?
      CONTENT
    • Consider your reader.
      • Who is your reader? Colleagues? A client or a supplier?
      • Do you need on-going relationship?
      • What does your reader expect?
      STYLE, TONE & LANGUAGE
    • CONTENT ORGANIZATION
      • State your main idea first.
      • Don’t introduce yourself by name or say “hello”
      • State your position as part of your reason for writing
      • Close with a friendly tone in your last paragraph.
    • CONTENT ORGANIZATION
      • C larity
      • C ompleteness
      • C onciseness
      • C orrectness
    • TONE & STYLE
      • TONE
      • The feeling or sound of your writing
      • Polite
      • Rude
      • Businesslike
      • Friendly
      • STYLE
      • The way you write, and include word choice, grammar, sentence length and type
      • Formal
      • Informal
    • LANGUAGE
      • DIRECT LANGUAGE
      • “ This needs to be done today.”
      • “ Please do this today”
      • INDIRECT LANGUAGE
      • “ We need this tomorrow, so I’d appreciate your getting it done as soon as possible (by this evening).
      • “ We would appreciate it if you would verify that…”
    • Language
      • “ You” attitude
      • Active or passive voice
    • Style Tone Language
    • References
      • Bovee, Courtland L. and Thill, John V. Business Communication Today . 8 th ed. New Jersey: Pearson, 2004.
      • Mackey, Daphne. Send Me An Update . New York: McGraw Hill Book Company, 2006.
      • Mackey, Daphne. Send Me A Message . New York: McGraw Hill Book Company, 2006.
      • Merrier, Patricia. Business Communication . 3 rd ed. Ohio: Thomson South-Western Publishing Corp., 2006.