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Alysha Bowman Apple iPhone Research Project.ppt

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Research Project, Communication Technology and Change, University of Canberra, 8131, Semester 2, 2010.

Research Project, Communication Technology and Change, University of Canberra, 8131, Semester 2, 2010.

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    Alysha Bowman Apple iPhone Research Project.ppt Alysha Bowman Apple iPhone Research Project.ppt Presentation Transcript

    • Apple iPhonehas it revolutionised the smartphone market and the way society communicates?
      By Alysha Bowman
    • Smartphones have existed since 1993. The iPhone was launched in the US in 2007 by Apple CEO, Steve Jobs, and didn’t it leave it’s mark…
      74 days from its release on the market the iPhone hit one million sales.
    • Crowd at the iPhone launch, San Francisco
      Not even Apple could predict how the iPhone would change the smartphone market and the way we look and use phones forever.
    • In 2008 the iPhone became the top handset sold in the US overtaking the Motorola RAZR which held the top spot for over 3 years
      Canayls research revealed that the iPhone exceeded Windows Mobile in market share in the third quarter of its release in the market. Incredible!
    • Social impact
      Baby Boomers
      Common reason for having a mobile phone was for safety and to be contacted in an emergency.
      Little interest in mobile phone features such as games, calculator, music player and touch screen display.
      Generation X & Y
      • Tend to use their mobile phones a lot more than the older generations and use it more for its features, content and entertainment abilities.
    • But WHY? How has the iPhone made such an impact?
    • Is it because of its unique applications?
      • Faster network
      • Wireless internet
      abilities
      • In-built iPod
      • Apps
      • Social networking
      • Digital Camera
    • Or is it because of the iPhone’s Maps and GPS Abilities?
      33% of iPhone owners use maps and GPS more than ten times a month, compared to 13% of Smartphone owners.
      Source: Compete.com Survey
    • Has the new technology changed how we use our phone?
      • iPhone owners are twice as likely as other Smartphone owners to be comfortable with advertising within the applications on their device
      • 70% of users check email on the iPhone at least once a day
      • 60% of users browse the internet at least once per day
      • Three quarters of users do more web surfing on the iPhone than on their previous mobile device.
      Source: Rubicon Consulting Research
    • The Typical iPhone user
      Source: Rubicon Consulting Research
    • Has that got your attention?
      Read Alysha’s Research Paper to find out more information