AlwaysOnMessage Company Credentials Jan 11Presentation Transcript
WHO WE AREAlwaysOnMessage™ is an end-to-end mobile application agency specialising in the design,development, implementation and marketing of cutting-edge Smartphone applications, specificallyfor the iPhone, iPad, Android and BlackBerry handsets.Our applications are carefully developed to capitalise on the unique and focused needs of each ofour individual clients, creating a Smartphone application presence that will not only complementtraditional business models, but etch out new revenue streams, additional audience, andsupplemental brand recognition.
CAPABILITIESPLANNING DELIVERY Evaluate Brand and/or Campaign Marketing Mobile Translation Audience Generation Concept Development App Store Rankings Platform Identification Hype & Pre-launchIMPLEMENTATION IMPROVEMENT Project Management Campaign Reporting Prototyping Analytics Design Revisions Development Measurement
MANAGEMENT EXPERIENCE Peter Swain - CEO Alisdair Hicks - Project Manager 15 Years+ Digital Marketing Experience 12 Years Digital / Mobile Project Management Experience Industry Advisor to Media Sandbox 5 Years+ Working for Orange, Project Coordinator Specialism: Fusing Technology with Marketing Objectives Specialism: Localisation of Complex IT Systems Ian Lockett - Head of Tech Harlan Davis - VP International 8 Years Development - C, C#, Objective C, Java 6 Years International Business Focus Experienced Cross Platform 4 Years Head of Output, International Media Division Specialism: Data Interaction & Business Data Modelling Specialism: Commercialisation of Marketing Concepts
WHY MOBILE?Opinion:“The mobility explosion will continue in 2011 with millions (yes, millions) of mobile apps. The big differenceas we go into 2011 is that the number of devices - smartphones and tablets - will shift more than PC.”“We will finally see the end of the PC-centric era, and we’ll never look back.”Frank Gens, Chief Analyst, IDCThe Facts: The number of Apps available for the Android Market today is 6 times that of one year ago The App Store hit three billion downloads in early January 2010 with over 300,000 apps registered The top 300 free apps in the US generated over 3 million downloads each day during December 2010
ALWAYS ON MESSAGE / BEST PRACTICE - ECLIPSE Ensure a valid business case exists to inform App strategy Conceptualise and design with the user at the centre of the process Launch a platform that not only allows for future change, but expects and embraces it Integrate the app with existing channels and allow the user to spread the message Provide the user with a branded experience that exceeds their expectations Supply a quality product, with thought and craft applied throughout Establish and measure success, both of the App and Always On Message
SOME OF THE COMPANY WE KEEP - BRANDS
SOME OF THE COMPANY WE KEEP - AGENCIES & PARTNERS
CASE STUDY / TECHNICOLOR (MPC)THE CHALLENGE Position Technicolor as a multi media entity for CES 2011 Represent the Technicolor brand’s unique values and identity Translate Technicolor’s innovative approach and cutting edge backgroundTHE SOLUTION Create a game that elicits emotions with a user-interface that takes into account all of Technicolor’s values and builds a relationship with end-users they cannot get elsewhereTHE RESULTS Successfully launched at CES 2011 in Las Vegas and featured by Apple as “Game of the Week”
CASE STUDY / JAMIE OLIVER’S 30 MINUTE MEALS (4 Creative)THE CHALLENGE Create user engagement & extend the lifetime of the brand Repurpose existing assets to create an app with minimal production costs Give the user a practical app that reinforces purpose of the showTHE SOLUTION A light-hearted iPhone based egg-timer that helps users engage with the show, whilst using the likeness of Jamie and reinforcing the brand values.THE RESULTS Featured across TV, billboards & the App Store, receiving over 50,000 downloads within the first week of launch
CASE STUDY / BRUNO, UNIVERSAL PICTURES (RALPH)THE CHALLENGE Drive box office ticket sales Polarise opinion and further the debate Zero marketing budget to launch projectTHE SOLUTION An iPhone App aimed at core market with an array of viral features launched worldwideTHE RESULTS 400,000 downloads over 3 days pushing Bruno into the top downloaded entertainment app across 20 countries A 30% increase in online chatter with a polarised opinion
PROUD TO WORK WITH QUEEN MARY UNIVERSITY Advisors to QMU’s Q-Apps enterprise, giving students an opportunity to produce mobile platforms and gain a thorough understanding of mobile computing. Always On Message guest lectures and advises students in their app-related educational pursuits. INDUSTRY ADVISOR TO MEDIA SANDBOX Peter Swain, CEO, was appointed to the Media Sandbox project in 2010 as an Industry Advisor to help the research commissions maximise mobile and utilise his contacts to provide a bridge to industry. APPS WORLD GOLD PARTNER Official Gold Partner and speaker for the global suite of Apps World conferences. Appsworld brings together the most innovative and forward thinking professionals from all aspects of the mobile industry.
CAN WE HELP?Always On Message27 Queen SquareBristolBS1 4NDUK: 0845 838 1931INT: +44 117 3700 893E-Mail: email@example.comWeb: www.alwaysonmessage.comBlog: www.alwaysonmessage.com/blog/Twitter: @AlwaysOnMessage