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Top 10 questions chapter 19 alvinbugtas

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  • 1. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
  • 2. 1. __________ encourages consumers to pass along company-developed products and services or audio, video, or written information to other online.
    • Viral Marketing
    • Buzz Marketing
    • Direct Marketing
    • Mass Marketing
    Kotler p. 586
  • 3. 2. _____ generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected means.
    • Viral Marketing
    • Buzz Marketing
    • Direct Marketing
    • Mass Marketing
    Kotler p. 586
  • 4. 3. The following are components of Sale-force compensation except
    • Fixed amount
    • Variable amount
    • Expense allowance
    • Benefits
    • Time charges
    Kotler p. 593
  • 5. 4. The following are the steps of Personal Selling except
    • Prospecting and qualifying
    • Preapproach
    • Advertising
    • Overcoming objections
    Kotler p. 601
  • 6. 5. Which of the following is true?
    • Word-of-mouth marketing finds ways to engage customers so they choose to talk with others about products, services, and brands.
    • Word-of-mouth marketing focus on delivering the best product to the customers.
    • Word-of-mouth marketing involves a variety of programs designed to promote or protect a company’s image or its individual product.
    • Word-of-mouth marketing is a form of mass marketing
    Kotler p. 603
  • 7. 6. Which of the following is true
    • Direct marketing is the use of consumer-direct channel to reach and deliver goods without using marketing middlemen
    • Direct marketing is the use of consumer-direct channel to reach and deliver goods using marketing middlemen
    • Direct marketing is any form of nonpersonal presentation and promotion to reach and deliver goods to customer
    • None of the above
    Kotler p. 572
  • 8. 7. Example direct marketing
    • Radio Ads
    • Television Ads
    • Catalogs
    • Print Ads
    Kotler p. 603
  • 9. 8. Direct Mobile Marketing is used by
    • Globe
    • ABS-CBN
    • GMA
    • BDO
  • 10. 9. Example of Social Networks
    • Netscape
    • Safari
    • Facebook
    • Mozilla
    • Google
    Kotler p. 585
  • 11. 10. Catalog Marketing is used by
    • Avon
    • Toyota
    • Monde Nissin
    • Toby Peanuts
    • Banco De Oro
  • 12. TOP 10 Learning Answers for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
  • 13. 1. __________ encourages consumers to pass along company-developed products and services or audio, video, or written information to other online.
    • Viral Marketing
    • Buzz Marketing
    • Direct Marketing
    • Mass Marketing
    Kotler p. 586
  • 14. 2. _____ generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected means.
    • Viral Marketing
    • Buzz Marketing
    • Direct Marketing
    • Mass Marketing
    Kotler p. 586
  • 15. 3. The following are components of Sale-force compensation except
    • Fixed amount
    • Variable amount
    • Expense allowance
    • Benefits
    • Time charges
    Kotler p. 593
  • 16. 4. The following are the steps of Personal Selling except
    • Prospecting and qualifying
    • Preapproach
    • Advertising
    • Overcoming objections
    Kotler p. 601
  • 17. 5. Which of the following is true?
    • Word-of-mouth marketing finds ways to engage customers so they choose to talk with others about products, services, and brands.
    • Word-of-mouth marketing focus on delivering the best product to the customers.
    • Word-of-mouth marketing involves a variety of programs designed to promote or protect a company’s image or its individual product.
    • Word-of-mouth marketing is a form of mass marketing
    Kotler p. 603
  • 18. 6. Which of the following is true
    • Direct marketing is the use of consumer-direct channel to reach and deliver goods without using marketing middlemen
    • Direct marketing is the use of consumer-direct channel to reach and deliver goods using marketing middlemen
    • Direct marketing is any form of nonpersonal presentation and promotion to reach and deliver goods to customer
    • None of the above
    Kotler p. 572
  • 19. 7. Example direct marketing channel
    • Radio Ads
    • Television Ads
    • Catalogs
    • Print Ads
    Kotler p. 603
  • 20. 8. Direct Mobile Marketing is used by
    • Globe
    • ABS-CBN
    • GMA
    • BDO
  • 21. 9. Example of Social Networks
    • Netscape
    • Safari
    • Facebook
    • Mozilla
    • Google
    Kotler p. 585
  • 22. 10. Catalog Marketing is used by
    • Avon
    • Toyota
    • Monde Nissin
    • Toby Peanuts
    • BDO