Fundraising with Alvarum

FUNDRAISING WITH ALVARUM

SUMMARY1. Get to know your Alvarum portal2. Create a permanent section on your website3. Recruit for challenges4. Promote fundraisers in your medias5. Create a personal link with fundraisers6. Interact through social media

GET TO KNOW YOUR ALVARUM PORTAL• Charity’s description and contact information• List of fundraising challenges• Page creation for new occasions• Provide the link to all your supporters 3

CREATE A PERMANENT SECTION ON YOUR WEBSITE• Post a description and call to action to recuit for Alvarum challenges• Describe how people can organize personal initiatives and raise funds.• Add testimonies of fundraisers 4

CREATE YOUR RANGE OF CHALLENGES• Start by proposing two challenges a year• Choose different formats (5k, 10k, 20k) for different target groups• Allow for sufficient time between the two events 5

CREATE YOUR RANGE OF CHALLENGES• Alvarum challenges like Heroes Race• Recruit participants for a mass participation event. Alvarum offers a dedicated website for your team of fundraisers• Organize your own challenge 6

PERSONAL EVENT FUNDRAISING• Describe clearly on your website how people can create their own occasions• Provide with examples and action material• Highlight iniatives of individuals in all your media 7

RECRUIT FOR CHALLENGES• Start 6 months in advance with recruiting for the event• Use Alvarum recruitment tips to recruit more participants• Engage your corporate partners 8

PROMOTE FUNDRAISERS IN YOUR MEDIAS• Establish a permanent section in your newsletter and magazine about supporters raising funds• Interviews fundraiser/teams and publish the interviews• Use our press release template to get clippings in the local media about your fundraisers 9

CREATE A PERSONAL LINK WITH FUNDRAISERS• Assign a point person to monitor the fundraising pages on a daily basis• Schedule welcome/thankyou emails /calls before and after the fundraising initiative• Meet with the fundraisers at the challenge and assure they have a great experience 10

INTERACT THROUGH SOCIAL MEDIAS• Publish pages of succesful fundraisers on facebook and twitter• Post at least 1-2 times a week about fundraising iniatives• Remind people about approaching deadlines and practical information 11

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Fundraising with Alvarum

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