Co-Adaptive Learning: Technology for the Aging. January 8-9 th , 2009 Alvaro Fernandez, SharpBrains. © SharpBrains 2008. All rights reserved. The Emerging Cognitive Fitness Market: Status, Trends and Challenges

An Introduction to SharpBrains Market Research and Advisory Services focused on education & healthcare applications of Cognitive Science and Neuroscience. Flagship report: The State of the Brain Fitness Software Market 2008. Co-Founded by neuroscientist Elkhonon Goldberg and executive Alvaro Fernandez. Member of the World Economic Forum’s Global Agenda Council on the Challenges of Gerontology. Blog: member of Scientific American Partner Network. Website & blog: http://www.sharpbrains.com Contact: [email_address]

Market Research and Advisory Services focused on education & healthcare applications of Cognitive Science and Neuroscience.

Flagship report: The State of the Brain Fitness Software Market 2008.

Co-Founded by neuroscientist Elkhonon Goldberg and executive Alvaro Fernandez.

Member of the World Economic Forum’s Global Agenda Council on the Challenges of Gerontology.

Blog: member of Scientific American Partner Network.

Website & blog: http://www.sharpbrains.com

Contact: [email_address]

Who are our clients? Venture Capital Aberdare Ventures Binnacle Capital Osmium Partners Health systems Kaiser Permanente Sutter Health Memorial Hospital Research centers US Army Research Lab Harvard Medical School Oregon Center for Applied Science Associations/ other AARP Easter Seals Sunrise Senior Living Cognitive Training Posit Science Dakim NovaVision Cognitive Assessments Brain Resource CogState

Venture Capital

Aberdare Ventures

Binnacle Capital

Osmium Partners

Health systems

Kaiser Permanente

Sutter Health

Memorial Hospital

Research centers

US Army Research Lab

Harvard Medical School

Oregon Center for Applied Science

Associations/ other

AARP

Easter Seals

Sunrise Senior Living

Cognitive Training

Posit Science

Dakim

NovaVision

Cognitive Assessments

Brain Resource

CogState

Computer-based applications specifically designed to assess or train a variety of cognitive functions. Specialized tools – not general solution. Complementary to behavioral options (and scalable). Beyond the Cognitive Reserve. Training: The applications take the form of “videogames” in order to engage the user, but can be more than “games.” Interactive, targeted, mental exercises. Assessment: useful baselines. Traditionally used by neuropsychologists, they are now part of a growing, increasingly mainstream market. The role of computerized tools

Computer-based applications specifically designed to assess or train a variety of cognitive functions.

Specialized tools – not general solution. Complementary to behavioral options (and scalable). Beyond the Cognitive Reserve.

Training: The applications take the form of “videogames” in order to engage the user, but can be more than “games.” Interactive, targeted, mental exercises.

Assessment: useful baselines.

Traditionally used by neuropsychologists, they are now part of a growing, increasingly mainstream market.

2007 welcomed an emerging cognitive/ brain fitness market. (March ‘08 view) © SharpBrains 2008 Sales of brain fitness products in the US more than doubled from 2005 to 2007: from estimated $100m to $225m. CAGR: 50%. Most of the growth came from consumers, followed by healthcare providers.

A lifelong opportunity: Working Memory capacity as we age (The Overflowing Brain) Source: Klingberg et al Working Memory: the ability to keep several units of information “online”. For example, if I tell you know the 7 digits of my phone number.

Drivers for continued growth (CAGR >30%) © SharpBrains 2008

A dynamic –and confusing- landscape (March ‘08 view)

Future Directions 2008-2015 Brain Fitness goes Mainstream Increasing Focus on Brain Maintenance Better Integration of Physical and Mental Exercise (WEF) Public policy initiatives to drive adoption (Baycrest) Leveraging Better Tools Wide Use of Cognitive Assessments as Baseline (Army, OptumHealth) More and Refined computer-based programs (Jaeggi, Kramer) Low-tech options to play increasing role A Growing Eco-System Need for Professional Development Insurance companies will introduce incentives (Allstate) Transfer from military research and applications Corporate Training/ Wellness adds a Brain component (Sutter Health, ice hockey)

Brain Fitness goes Mainstream

Increasing Focus on Brain Maintenance

Better Integration of Physical and Mental Exercise (WEF)

Public policy initiatives to drive adoption (Baycrest)

Leveraging Better Tools

Wide Use of Cognitive Assessments as Baseline (Army, OptumHealth)

More and Refined computer-based programs (Jaeggi, Kramer)

Low-tech options to play increasing role

A Growing Eco-System

Need for Professional Development

Insurance companies will introduce incentives (Allstate)

Transfer from military research and applications

Corporate Training/ Wellness adds a Brain component (Sutter Health, ice hockey)

Challenges Taxonomy, Standards Cognitive assessments Informed consumers and caregivers Informed professionals Funding to track long-term effects Culture for Cognitive Health? (cognitive exercise coaches?)

Taxonomy, Standards

Cognitive assessments

Informed consumers and caregivers

Informed professionals

Funding to track long-term effects

Culture for Cognitive Health? (cognitive exercise coaches?)

Information to empower consumers – and professionals (http://www.sharpbrains.com/) 1. Are neuropsychologists behind the program 2. What peer-reviewed research supports it 3. Is there a solid Scientific Advisory Board 4. What are the specific benefits claimed 5. What cognitive function does it train 6. How many hours/ days per week to use it 7. Do the exercises teach something new 8. Always challenging 9. Does the program fit user’s specific goals 10. No stress © SharpBrains 2008

1. Are neuropsychologists behind the program

2. What peer-reviewed research supports it

3. Is there a solid Scientific Advisory Board

4. What are the specific benefits claimed

5. What cognitive function does it train

6. How many hours/ days per week to use it

7. Do the exercises teach something new

8. Always challenging

9. Does the program fit user’s specific goals

10. No stress

New: Research Executive Briefs Focus: Non-invasive technology to assess/ enhance cognitive & emotional abilities Briefs Findings Context Implications Scientific Advisory Board Carl Eisdorfer, Miami Joaquin Fuster, UCLA Elkhonon Goldberg, NYU Kenneth Kosik, Santa Barbara Arthur Kramer, Illinois Baba Shiv, Stanford

Focus: Non-invasive technology to assess/ enhance cognitive & emotional abilities

Briefs

Findings

Context

Implications

Scientific Advisory Board

Carl Eisdorfer, Miami

Joaquin Fuster, UCLA

Elkhonon Goldberg, NYU

Kenneth Kosik, Santa Barbara

Arthur Kramer, Illinois

Baba Shiv, Stanford

More Blog, newsletter, reports, resources: http://www.sharpbrains.com

Blog, newsletter, reports, resources: http://www.sharpbrains.com