State of the Brain Fitness Market 2008

An Introduction to SharpBrains  Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.  For institutions: Market Research, Consulting and Training Services.  For individuals: Blog and Educational Website  Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.  Member of Scientific American Partner Network.  Over 10 scientists, educators, as blog Expert Contributors.  Featured by NYT, US News & World News, Reuters…  Top Scientific Advisory Board.  To acquire market report, and to subscribe to newsletter and blog RSS: www.sharpbrains.com  Contact: Alvaro Fernandez at information@sharpbrains.com

First Market Report on the Brain Fitness Category State of the Brain Fitness Software Market 2008 (87-pages, $495) http://www.sharpbrains.com/market-report/ Editorial Executive Summary Chapter 1: Why now? Market Overview Chapter 2: The Science of Brain Fitness Chapter 3: Consumers – Taking Charge of Their Brain Health Chapter 4: Healthcare and Insurance Providers – Focus on Preventive Health & Clinical Conditions Chapter 5: K12 School Systems – Responding to Learning Disabilities in New Ways Chapter 6: Fortune 1000 Companies, Military & Sports Teams – Improving Productivity Chapter 7: Future directions: market trends 2007- 2015 End Notes

Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”

The Brain Reserve To maximize chances of healthy aging, focus on 4 main quot;brain healthquot; pillars:  a balanced diet.  stress management,  physical exercise,  brain exercise, And the earlier the better to build a Brain Reserve that may delay Alzheimer's related symptoms. Studies have shown a risk reduction of up to 38% thanks to these lifestyle habits. © SharpBrains 2007. All rights reserved.

Cognition and Aging  Some areas that typically improve as we age  Self-regulation  Emotional functioning  Wisdom: move from Problem solving to Pattern recognition  Some areas that typically decline as we age  Effortful, deliberative and resource-intensive  Processing speed  Memory: working, recall, source  Attention: selective, divided  Mental imagery  For all, our actions influence the rate of improvement and/ or decline © SharpBrains.

Working Memory as we age Source: Klingberg et al

A baby with 3 parents © SharpBrains 2008

Software tools can help assess and train cognitive skills. Source: Klingberg et al.

Intervention modalities

Why Now? © SharpBrains 2008

2007 welcomed an Emerging Brain Fitness Market (US numbers) 1. Seminal year 6. Randomized controlled trials 2. Over 20 companies 7. FDA Clearance 3. Nintendo Brain Age 8. Cognitive assessments 4. Confusion 9. K12 Education 5. > 400 residential facilities 10. Productivity angle © SharpBrains 2008

Market Segment Break-Down Segment Size Some Players Value Proposition (2007E) Consumer 80 Nintendo, Lumos Contribute to healthy Labs, CogniFit, aging. Posit Science Healthcare & 65 NovaVision, BRC, Assess and train Insurance Dakim, Posit cognitive skills to Providers Science, Cogmed identify/ help alleviate cognitive symptoms. K12 School 60 Scientific Learning, Help solve cognitive Systems Earobics bottlenecks, as in dyslexia. Corporate, 20 ACE, CogniFit Enhance task- Military, Sports related performance. © SharpBrains 2008

Many Programs. Think, “What For” Cognitive Skills Target Buyer 17 © SharpBrains 2008

What for?

Scenario of use

Companies covered in Market Report  Advanced Brain Technologies  Houghton Mifflin  Applied Cognitive Engineering  Lexia Learning  Brain Resource Company  Lumos Labs  BrainTrain  MyBrainTrainer  CNS Vital Signs  Nintendo  Cogmed  NovaVision  CogniFit  Posit Science  Cognitive Drug Research  Scientific Brain Training  Cogstate  Scientific Learning  Dakim  TeachTown  Gemstone

How To Navigate: Evaluation Checklist 1. Are neuropsychologists behind the program 2. What peer-reviewed research supports it 3. Is there a solid Scientific Advisory Board 4. What are the specific benefits claimed 5. What cognitive function does it train 6. How many hours/ days per week to use it 7. Do the exercises teach something new 8. Always challenging 9. Does the program fit user’s specific goals 10. No stress © SharpBrains 2008

Market research and Thought-leadership: http://www.sharpbrains.com State of the Brain Brain Fitness 101 eGuide: 10-Questions Checklist Fitness Software Answers to Your Top 25 to Evaluate Programs Market 2008 ($495) Questions (Free) Making Brain Fitness Claims (Free)

SharpBrains Thank you!  To learn more about our market report, and to subscribe to newsletter and blog RSS: www.sharpbrains.com  Sales, Marketing and Partnership ideas?  Contact: Alvaro Fernandez at information@sharpbrains.com

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State of the Brain Fitness Market 2008

by SharpBrains Market Research and Innovation Network on May 20, 2008

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