The State of the Brain
            Fitness Market 2008



                           Alvaro Fernandez.

                  ...
An Introduction to SharpBrains

 Brain Fitness Market Research and Advisory Services:
    Independent, not affiliated wit...
First Market Report on the Brain Fitness
Category
   State of the Brain Fitness Software Market 2008 (87-pages, $495)
    ...
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
The Brain Reserve

To maximize chances of healthy aging, focus on 4 main
  quot;brain healthquot; pillars:
      a balanc...
Cognition and Aging

   Some areas that typically improve as we age
     Self-regulation

     Emotional functioning

 ...
Working Memory as we age




 Source: Klingberg et al
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
A baby with 3 parents




  © SharpBrains 2008
Software tools can help assess and train
cognitive skills.




  Source: Klingberg et al.
Intervention modalities
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
Why Now?




 © SharpBrains 2008
2007 welcomed an Emerging Brain Fitness
 Market (US numbers)
1.   Seminal year                   6. Randomized controlled ...
Market Segment Break-Down

 Segment               Size      Some Players           Value Proposition
                     ...
Content



    1. 4 Pillars for Brain Health
    2. Cognitive and emotional abilities
      can be assessed and trained
  ...
Many Programs. Think, “What For”




                      Cognitive Skills   Target Buyer
                               ...
What for?
Scenario of use
Companies covered in Market Report

   Advanced Brain Technologies        Houghton Mifflin
   Applied Cognitive Enginee...
How To Navigate: Evaluation Checklist

 1. Are neuropsychologists behind the program
 2. What peer-reviewed research suppo...
Market research and Thought-leadership:
http://www.sharpbrains.com

 State of the Brain   Brain Fitness 101 eGuide:   10-Q...
SharpBrains


                  Thank you!
 To learn more about our market report, and to
  subscribe to newsletter and b...
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State of the Brain Fitness Market 2008

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Overview of the science, market trends and player landscape in the emerging Brain Fitness/ Training field, based on SharpBrains' recent market report.

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  • http://www.fioricetsupply.com is the place to resolve the price problem. Buy now and make a deal for you.
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  • The Kendal at Oberlin focus group and I greatly enjoyed this lecture. We are one of the Retirement Communitees researching Brain Fitness Software. Everyone found this Webinar very informative and helpful. We are looking forward to the next part of the Series.



    Thank you for offering this!

    Michele Tarsitano-Amato

    Director of Creative Art Therapy

    Kendal at Oberlin

    www.kao.kendal.org
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  • This was an outstanding presentation by Alvaro! It was so helpful for anyone wanting to know how the Brain Fitness industry will probably develop.

    -Jonathan Jordan www.MindfulSpeaker.com
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Transcript of "State of the Brain Fitness Market 2008"

  1. 1. The State of the Brain Fitness Market 2008 Alvaro Fernandez. Brain Fitness Series, May 2008. © SharpBrains 2008. All rights reserved.
  2. 2. An Introduction to SharpBrains  Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.  For institutions: Market Research, Consulting and Training Services.  For individuals: Blog and Educational Website  Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.  Member of Scientific American Partner Network.  Over 10 scientists, educators, as blog Expert Contributors.  Featured by NYT, US News & World News, Reuters…  Top Scientific Advisory Board.  To acquire market report, and to subscribe to newsletter and blog RSS: www.sharpbrains.com  Contact: Alvaro Fernandez at information@sharpbrains.com
  3. 3. First Market Report on the Brain Fitness Category State of the Brain Fitness Software Market 2008 (87-pages, $495) http://www.sharpbrains.com/market-report/ Editorial Executive Summary Chapter 1: Why now? Market Overview Chapter 2: The Science of Brain Fitness Chapter 3: Consumers – Taking Charge of Their Brain Health Chapter 4: Healthcare and Insurance Providers – Focus on Preventive Health & Clinical Conditions Chapter 5: K12 School Systems – Responding to Learning Disabilities in New Ways Chapter 6: Fortune 1000 Companies, Military & Sports Teams – Improving Productivity Chapter 7: Future directions: market trends 2007- 2015 End Notes
  4. 4. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  5. 5. The Brain Reserve To maximize chances of healthy aging, focus on 4 main quot;brain healthquot; pillars:  a balanced diet.  stress management,  physical exercise,  brain exercise, And the earlier the better to build a Brain Reserve that may delay Alzheimer's related symptoms. Studies have shown a risk reduction of up to 38% thanks to these lifestyle habits. © SharpBrains 2007. All rights reserved.
  6. 6. Cognition and Aging  Some areas that typically improve as we age  Self-regulation  Emotional functioning  Wisdom: move from Problem solving to Pattern recognition  Some areas that typically decline as we age  Effortful, deliberative and resource-intensive  Processing speed  Memory: working, recall, source  Attention: selective, divided  Mental imagery  For all, our actions influence the rate of improvement and/ or decline © SharpBrains.
  7. 7. Working Memory as we age Source: Klingberg et al
  8. 8. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  9. 9. A baby with 3 parents © SharpBrains 2008
  10. 10. Software tools can help assess and train cognitive skills. Source: Klingberg et al.
  11. 11. Intervention modalities
  12. 12. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  13. 13. Why Now? © SharpBrains 2008
  14. 14. 2007 welcomed an Emerging Brain Fitness Market (US numbers) 1. Seminal year 6. Randomized controlled trials 2. Over 20 companies 7. FDA Clearance 3. Nintendo Brain Age 8. Cognitive assessments 4. Confusion 9. K12 Education 5. > 400 residential facilities 10. Productivity angle © SharpBrains 2008
  15. 15. Market Segment Break-Down Segment Size Some Players Value Proposition (2007E) Consumer 80 Nintendo, Lumos Contribute to healthy Labs, CogniFit, aging. Posit Science Healthcare & 65 NovaVision, BRC, Assess and train Insurance Dakim, Posit cognitive skills to Providers Science, Cogmed identify/ help alleviate cognitive symptoms. K12 School 60 Scientific Learning, Help solve cognitive Systems Earobics bottlenecks, as in dyslexia. Corporate, 20 ACE, CogniFit Enhance task- Military, Sports related performance. © SharpBrains 2008
  16. 16. Content 1. 4 Pillars for Brain Health 2. Cognitive and emotional abilities can be assessed and trained 3. An emerging field, and poised to grow 4. A confusing player landscape. Think “What For”, not “Best”
  17. 17. Many Programs. Think, “What For” Cognitive Skills Target Buyer 17 © SharpBrains 2008
  18. 18. What for?
  19. 19. Scenario of use
  20. 20. Companies covered in Market Report  Advanced Brain Technologies  Houghton Mifflin  Applied Cognitive Engineering  Lexia Learning  Brain Resource Company  Lumos Labs  BrainTrain  MyBrainTrainer  CNS Vital Signs  Nintendo  Cogmed  NovaVision  CogniFit  Posit Science  Cognitive Drug Research  Scientific Brain Training  Cogstate  Scientific Learning  Dakim  TeachTown  Gemstone
  21. 21. How To Navigate: Evaluation Checklist 1. Are neuropsychologists behind the program 2. What peer-reviewed research supports it 3. Is there a solid Scientific Advisory Board 4. What are the specific benefits claimed 5. What cognitive function does it train 6. How many hours/ days per week to use it 7. Do the exercises teach something new 8. Always challenging 9. Does the program fit user’s specific goals 10. No stress © SharpBrains 2008
  22. 22. Market research and Thought-leadership: http://www.sharpbrains.com State of the Brain Brain Fitness 101 eGuide: 10-Questions Checklist Fitness Software Answers to Your Top 25 to Evaluate Programs Market 2008 ($495) Questions (Free) Making Brain Fitness Claims (Free)
  23. 23. SharpBrains Thank you!  To learn more about our market report, and to subscribe to newsletter and blog RSS: www.sharpbrains.com  Sales, Marketing and Partnership ideas?  Contact: Alvaro Fernandez at information@sharpbrains.com

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