What are future consumer applications
of bio-sensing neurotechnology?
Chaired by: Corinna E. Lathan,
Founder and CEO of AnthroTronix,
YGL Class of 2006
Stanley Yang,
CEO of NeuroSky
Deborah Ro...
Stanley Yang,
CEO of NeuroSky
What are future consumer applications of bio-
sensing neurotechnology?
SharpBrains Summit 2013
MACHINES CONFORMING TO HUMANS !
SharpBrains Summit 2013
NeuroSky BrainWave Products 2009-2011
SharpBrains Summit 2013
Necomimi
Stanley@NeuroSky.com
SharpBrains Summit 2013
World’s 1st Research Backed ADD/ADHD Game
SharpBrains Summit 2013
Endorsed by Olympic Teams from 5 Countries
USA Brazil China
Croatia UK
SharpBrains Summit 2013
Cloud Based eLearning
SharpBrains Summit 2013
PassToughts (Brainwave Password)
UC Berkeley Professor John Chuang
SharpBrains Summit 2013
MOBILE HEALTH APPLICATIONS
COGNITIVE DISORDER DIAGNOSTICS &
THERAPEUTICS
ADD / ADHD
Depression
Str...
SharpBrains Summit 2013
MOBILE WELLNESS APPLICATIONS
ESTABLISHING A HAPPIER SELF
Stress Management
Physical Rehabilitation...
SharpBrains Summit 2013
Integrated into Smart Phones, Smart
Watches, Mobile Pads, and Sports/Fitness
Gears
SharpBrains Summit 2013
AEROWATCH,
SharpBrains Summit 2013
www.NeuroSky.com
Stanley@NeuroSky.com
Q&A
10 minutes
(Included in session
recording)
Deborah Rozman,
CEO of HeartMath
What are future consumer applications of bio-
sensing neurotechnology?
What are future consumer
applications of bio-sensing
neurotechnology?
SharpBrains Summit - 2013
Deborah Rozman, Ph.D.
The Heart-Brain Relationship
• The heart has its own complex
nervous system – the “Heart Brain”.
• The heart sends far mor...
Copyright Institute of HeartMath
HRV Coherence Significantly Improves Brain Function
• Increased ability to self-regulate (Bradley, 2010; Bedell 2010)
• 40...
Freeze-Framer™
2001
With 3 coherence training games make learning more fun.
Mattel, Philips Electronics, Schering-Plough,
Johnson & Johnson, Calloway Golf, Warner Brothers Games
2003-2005
Portal Con...
.
Confidential and Proprietary
Sunbeam HeartSleep™
Heating Blanket – 2003
• Finger sensor attaches to electronic
controlle...
NOKIA Investment 2006
Mobile and
small enough to
fit in your purse
or pocket.
2012
Purpose:
• Enable users to easily and
effortlessly identify when they are
out of balance (off course) with
HeartMath ...
The Coherence
Advantage:
Building Stress Resiliency
and Optimizing Performance
in Challenging Times with
HeartMath® Traini...
New: Inner Balance App
HeartCloud
emWave Desktop
www.heartmath.com
Q&A
10 minutes
(Included in session
recording)
Ariel Garten,
CEO of InteraXon
What are future consumer applications of bio-
sensing neurotechnology?
Brain Sensing Technologies
Engaging Experiences with Brainwave
Technology Human Centered Design
37
CN Tower Niagara Falls Canadian Parliament
Limitations of EEG
BioSensors
• Lack of education
• Reading EEG through hair
• Signal Processing
• Big Data required
• Mea...
A t t e n t i o n D e f i c i t D i s o r d e r
Our Product
Muse Brain Health system
Lazar study on Meditation Training (Harvard)
Lazar SW, Kerr C, Wasserman RH, Gray JR, Greve D, Treadway MT, McGarvey M, Qu...
In the most complex jobs (insurance
salespeople, account managers), top
performer is 127 % more productive
than an average...
O n t a r i o P r e m i e r ’ s I n n o v a t i o n
A wa r d s
Changing the way the world thinks
www.getyourmuse.com
Ariel Garten, CEO
ariel@interaXon.ca
(416) 839-9943
www.interaxon.ca
Q&A
10 minutes
(Included in session
recording)
Sponsors
Partners
Thank You for
Joining Us!
To Learn More…
Summit
Recordings
Book Market
Report
sharpbrains.
com/book/
sharpbrains.
com/summit/
sharpbrains.com
/marke...
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?
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What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?

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Biosens­ing tech­nol­ogy is becom­ing increas­ingly amenable for con­sumer appli­ca­tions. What are exist­ing R&D and dis­tri­b­u­tion lim­i­ta­tions and how may these be addressed over the next few years? How do we see future appli­ca­tions being adopted by con­sumers in mul­ti­ple contexts?

- Chair: Corinna E. Lathan, Founder and CEO of Anthro­Tronix, YGL Class of 2006
- Stan­ley Yang, CEO of NeuroSky
- Deb­o­rah Roz­man, CEO of HeartMath
- Ariel Garten, CEO of InteraXon

This session took place at the 2013 SharpBrains Virtual Summit: http://sharpbrains.com/summit-2013/agenda/

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What are future con­sumer appli­ca­tions of bio-sensing neu­rotech­nol­ogy?

  1. 1. What are future consumer applications of bio-sensing neurotechnology?
  2. 2. Chaired by: Corinna E. Lathan, Founder and CEO of AnthroTronix, YGL Class of 2006 Stanley Yang, CEO of NeuroSky Deborah Rozman, CEO of HeartMath Ariel Garten, CEO of InteraXon What are future consumer applications of bio- sensing neurotechnology?
  3. 3. Stanley Yang, CEO of NeuroSky What are future consumer applications of bio- sensing neurotechnology?
  4. 4. SharpBrains Summit 2013 MACHINES CONFORMING TO HUMANS !
  5. 5. SharpBrains Summit 2013 NeuroSky BrainWave Products 2009-2011
  6. 6. SharpBrains Summit 2013 Necomimi Stanley@NeuroSky.com
  7. 7. SharpBrains Summit 2013 World’s 1st Research Backed ADD/ADHD Game
  8. 8. SharpBrains Summit 2013 Endorsed by Olympic Teams from 5 Countries USA Brazil China Croatia UK
  9. 9. SharpBrains Summit 2013 Cloud Based eLearning
  10. 10. SharpBrains Summit 2013 PassToughts (Brainwave Password) UC Berkeley Professor John Chuang
  11. 11. SharpBrains Summit 2013 MOBILE HEALTH APPLICATIONS COGNITIVE DISORDER DIAGNOSTICS & THERAPEUTICS ADD / ADHD Depression Stress / Anxiety Eating Disorders Addiction (Smoking)
  12. 12. SharpBrains Summit 2013 MOBILE WELLNESS APPLICATIONS ESTABLISHING A HAPPIER SELF Stress Management Physical Rehabilitation Yoga / Meditation Brain Fitness Sleep Quality
  13. 13. SharpBrains Summit 2013 Integrated into Smart Phones, Smart Watches, Mobile Pads, and Sports/Fitness Gears
  14. 14. SharpBrains Summit 2013 AEROWATCH,
  15. 15. SharpBrains Summit 2013 www.NeuroSky.com Stanley@NeuroSky.com
  16. 16. Q&A 10 minutes (Included in session recording)
  17. 17. Deborah Rozman, CEO of HeartMath What are future consumer applications of bio- sensing neurotechnology?
  18. 18. What are future consumer applications of bio-sensing neurotechnology? SharpBrains Summit - 2013 Deborah Rozman, Ph.D.
  19. 19. The Heart-Brain Relationship • The heart has its own complex nervous system – the “Heart Brain”. • The heart sends far more information to the brain than the brain sends to the heart. • The heart signals especially affect the brain centers involved in emotional self-regulation, emotional experience, decision making and creativity.
  20. 20. Copyright Institute of HeartMath
  21. 21. HRV Coherence Significantly Improves Brain Function • Increased ability to self-regulate (Bradley, 2010; Bedell 2010) • 40% improvement in long-term memory • 24% improvement in short-term memory (McCraty, 2010) • Increased ability to focus (Lloyd, 2010; Ginsberg, 2010) • Increased ability to process information (Ginsberg, 2010) • Increased reaction times (McCraty, 2010) • Higher test scores (Bradley, 2010) • Improved ability to learn (Bradley, 2010)
  22. 22. Freeze-Framer™ 2001 With 3 coherence training games make learning more fun.
  23. 23. Mattel, Philips Electronics, Schering-Plough, Johnson & Johnson, Calloway Golf, Warner Brothers Games 2003-2005 Portal Connected: Web-deployed applications for anxiety, sports, ADD, asthma, hypertension, other IP content and subscriber services
  24. 24. . Confidential and Proprietary Sunbeam HeartSleep™ Heating Blanket – 2003 • Finger sensor attaches to electronic controller. • Feedback via LEDs. • Always powered when blanket is turned on. • Packaged with training booklet. – Audio training CD w/ music – Soft sound feedback. – Soothing aural prompting, if results are poor. – One piece integrated sensor with controller for reduced cost.
  25. 25. NOKIA Investment 2006
  26. 26. Mobile and small enough to fit in your purse or pocket.
  27. 27. 2012 Purpose: • Enable users to easily and effortlessly identify when they are out of balance (off course) with HeartMath HRV feedback using the camera as a sensor. • Provide anytime, anywhere resources to help the user return to balance (get back on course), lower stress and shift to positive feeling state.
  28. 28. The Coherence Advantage: Building Stress Resiliency and Optimizing Performance in Challenging Times with HeartMath® Training
  29. 29. New: Inner Balance App
  30. 30. HeartCloud emWave Desktop www.heartmath.com
  31. 31. Q&A 10 minutes (Included in session recording)
  32. 32. Ariel Garten, CEO of InteraXon What are future consumer applications of bio- sensing neurotechnology?
  33. 33. Brain Sensing Technologies
  34. 34. Engaging Experiences with Brainwave Technology Human Centered Design
  35. 35. 37
  36. 36. CN Tower Niagara Falls Canadian Parliament
  37. 37. Limitations of EEG BioSensors • Lack of education • Reading EEG through hair • Signal Processing • Big Data required • Meaningful applications • Fear and Ethics
  38. 38. A t t e n t i o n D e f i c i t D i s o r d e r
  39. 39. Our Product Muse Brain Health system
  40. 40. Lazar study on Meditation Training (Harvard) Lazar SW, Kerr C, Wasserman RH, Gray JR, Greve D, Treadway MT, McGarvey M, Quinn BT, Dusek JA, Benson H, Rauch SL, Moore CI, Fischl B. Meditation experience is associated with increased cortical thickness. NeuroReport, 2005; 16: 1893-1897.
  41. 41. In the most complex jobs (insurance salespeople, account managers), top performer is 127 % more productive than an average performer (Hunter, Schmidt, & Judiesch, 1990). Competency research in 200+ companies indicates 1/3 of this difference due to technical skill and cognitive ability while 2/3 is due to emotional competence (Goleman, 1998).
  42. 42. O n t a r i o P r e m i e r ’ s I n n o v a t i o n A wa r d s
  43. 43. Changing the way the world thinks www.getyourmuse.com Ariel Garten, CEO ariel@interaXon.ca (416) 839-9943 www.interaxon.ca
  44. 44. Q&A 10 minutes (Included in session recording)
  45. 45. Sponsors Partners Thank You for Joining Us!
  46. 46. To Learn More… Summit Recordings Book Market Report sharpbrains. com/book/ sharpbrains. com/summit/ sharpbrains.com /market-report/

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