Brain Rules for Thinking Smarter, with John Medina

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Slides from Webinar "Brain Rules for Thinking Smarter", with John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008).

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Brain Rules for Thinking Smarter, with John Medina

  1. 1. Brain Rules for Thinking Smarter Guest Speaker: John Medina Hosted By: Alvaro Fernandez SharpBrains Brain Fitness Series June 3 rd , 2008
  2. 2. An Introduction to SharpBrains <ul><li>Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors. </li></ul><ul><ul><li>For institutions: Market Research, Consulting and Training Services. </li></ul></ul><ul><ul><li>For individuals: Blog and Educational Website </li></ul></ul><ul><li>Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez. </li></ul><ul><li>Member of Scientific American Partner Network. </li></ul><ul><li>Over 10 scientists, educators, as blog Expert Contributors. </li></ul><ul><li>Featured by NYT, US News & World News, Reuters… </li></ul><ul><li>Learn more : www.sharpbrains.com </li></ul><ul><li>Contact: Alvaro Fernandez at [email_address] </li></ul>
  3. 3. An Introduction to our Webinar Series <ul><li>#1: “The State of the Brain Fitness Software Market, 2008” </li></ul><ul><ul><li>May 27th </li></ul></ul><ul><li>#2 : “ Brain Rules for Thinking Smarter ”, with John Medina </li></ul><ul><ul><li>June 3rd </li></ul></ul><ul><li>#3 : “ The Science and Practice of Brain Fitness ” </li></ul><ul><ul><li>June 10th </li></ul></ul>
  4. 4. John Medina and Brain Rules <ul><li>Dr. John Medina: developmental molecular biologist and research consultant. </li></ul><ul><li>Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) </li></ul><ul><li>http://www.brainrules.net/ </li></ul>
  5. 5. My 3 Key Take-Aways <ul><li>Rule #1: Don’t hire coach potatoes (Or be one) </li></ul><ul><li>Rule #4: Multitask at your peril (and others’) </li></ul><ul><li>Rule #8: You have one brain </li></ul>
  6. 6. Rule #1: Exercise boosts brain power. <ul><li>Best business meeting: walking at about 1.8 miles per hour. </li></ul><ul><li>Aerobic exercise improves executive functions. No need to run triathlons. </li></ul><ul><li>Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself </li></ul>
  7. 7. The cognitive value of exercise Source: Colcombe, S and Kramer, AF (2003) Fitness effects on the cognitive function of older adults: a meta-analytic study Psych Sci 14: 125 - 130
  8. 8. Rule #4: We don't pay attention to boring things. <ul><li>Previous experience and pattern recognition. </li></ul><ul><li>Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before? </li></ul><ul><li>Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk. </li></ul><ul><li>The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things. </li></ul>
  9. 9. Rule #4: We don't pay attention to boring things.
  10. 10. Rule #8: Stressed brains don't learn the same way. <ul><li>Stress that lasts about 30 seconds: OK </li></ul><ul><li>You can actually watch the brain shrink. </li></ul><ul><li>Stress damages cognition. </li></ul><ul><li>If you want your kid to get into Harvard, go home and love your spouse. </li></ul><ul><li>You have one brain. </li></ul>
  11. 11. Rule #8: Stressed brains don't learn the same way. Mendl M (1999) Performing under pressure: stress and cognitive function Applied Animal Behavioral Science 65(3): 221 - 244
  12. 12. My 3 Key Take-Aways <ul><li>Rule #1: Don’t hire coach potatoes (Or be one) </li></ul><ul><li>Rule #4: Multitask at your peril (and others’) </li></ul><ul><li>Rule #8: You have one brain </li></ul>
  13. 13. Resources Mentioned <ul><li>Tons of excellent content: http:// www.brainrules.net / </li></ul><ul><li>Books </li></ul><ul><ul><li>John Gottman: Raising an Emotionally Intelligent Child </li></ul></ul><ul><ul><li>Robert Sapolky: Why Zebras Don’t Have Ulcers </li></ul></ul><ul><ul><li>Bruce McEwen: The End of Stress As We Know It </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>Michael Posner: on Attention </li></ul></ul><ul><ul><li>Art Kramer: on Physical Exercise and Cognition </li></ul></ul>
  14. 14. John Medina and Brain Rules <ul><li>Dr. John Medina: developmental molecular biologist and research consultant. </li></ul><ul><li>Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) </li></ul><ul><li>http://www.brainrules.net/ </li></ul>

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