Brain Rules for Thinking Smarter Guest Speaker: John Medina Hosted By: Alvaro Fernandez SharpBrains Brain Fitness Series June 3 rd , 2008

An Introduction to SharpBrains Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors. For institutions: Market Research, Consulting and Training Services. For individuals: Blog and Educational Website Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez. Member of Scientific American Partner Network. Over 10 scientists, educators, as blog Expert Contributors. Featured by NYT, US News & World News, Reuters… Learn more : www.sharpbrains.com Contact: Alvaro Fernandez at [email_address]

Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.

For institutions: Market Research, Consulting and Training Services.

For individuals: Blog and Educational Website

Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.

Member of Scientific American Partner Network.

Over 10 scientists, educators, as blog Expert Contributors.

Featured by NYT, US News & World News, Reuters…

Learn more : www.sharpbrains.com

Contact: Alvaro Fernandez at [email_address]

An Introduction to our Webinar Series #1: “The State of the Brain Fitness Software Market, 2008” May 27th #2 : “ Brain Rules for Thinking Smarter ”, with John Medina June 3rd #3 : “ The Science and Practice of Brain Fitness ” June 10th

#1: “The State of the Brain Fitness Software Market, 2008”

May 27th

#2 : “ Brain Rules for Thinking Smarter ”, with John Medina

June 3rd

#3 : “ The Science and Practice of Brain Fitness ”

June 10th

John Medina and Brain Rules Dr. John Medina: developmental molecular biologist and research consultant. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) http://www.brainrules.net/

Dr. John Medina: developmental molecular biologist and research consultant.

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)

http://www.brainrules.net/

My 3 Key Take-Aways Rule #1: Don’t hire coach potatoes (Or be one) Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain

Rule #1: Don’t hire coach potatoes (Or be one)

Rule #4: Multitask at your peril (and others’)

Rule #8: You have one brain

Rule #1: Exercise boosts brain power. Best business meeting: walking at about 1.8 miles per hour. Aerobic exercise improves executive functions. No need to run triathlons. Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself

Best business meeting: walking at about 1.8 miles per hour.

Aerobic exercise improves executive functions. No need to run triathlons.

Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself

The cognitive value of exercise Source: Colcombe, S and Kramer, AF (2003) Fitness effects on the cognitive function of older adults: a meta-analytic study Psych Sci 14: 125 - 130

Rule #4: We don't pay attention to boring things. Previous experience and pattern recognition. Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before? Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk. The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.

Previous experience and pattern recognition.

Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?

Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk.

The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.

Rule #4: We don't pay attention to boring things.

Rule #8: Stressed brains don't learn the same way. Stress that lasts about 30 seconds: OK You can actually watch the brain shrink. Stress damages cognition. If you want your kid to get into Harvard, go home and love your spouse. You have one brain.

Stress that lasts about 30 seconds: OK

You can actually watch the brain shrink.

Stress damages cognition.

If you want your kid to get into Harvard, go home and love your spouse.

You have one brain.

Rule #8: Stressed brains don't learn the same way. Mendl M (1999) Performing under pressure: stress and cognitive function Applied Animal Behavioral Science 65(3): 221 - 244

My 3 Key Take-Aways Rule #1: Don’t hire coach potatoes (Or be one) Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain

Rule #1: Don’t hire coach potatoes (Or be one)

Rule #4: Multitask at your peril (and others’)

Rule #8: You have one brain

Resources Mentioned Tons of excellent content: http:// www.brainrules.net / Books John Gottman: Raising an Emotionally Intelligent Child Robert Sapolky: Why Zebras Don’t Have Ulcers Bruce McEwen: The End of Stress As We Know It Research Michael Posner: on Attention Art Kramer: on Physical Exercise and Cognition

Tons of excellent content: http:// www.brainrules.net /

Books

John Gottman: Raising an Emotionally Intelligent Child

Robert Sapolky: Why Zebras Don’t Have Ulcers

Bruce McEwen: The End of Stress As We Know It

Research

Michael Posner: on Attention

Art Kramer: on Physical Exercise and Cognition

John Medina and Brain Rules Dr. John Medina: developmental molecular biologist and research consultant. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) http://www.brainrules.net/

Dr. John Medina: developmental molecular biologist and research consultant.

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)

http://www.brainrules.net/