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Brain Rules for Thinking Smarter, with John Medina
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Brain Rules for Thinking Smarter, with John Medina

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Slides from Webinar "Brain Rules for Thinking Smarter", with John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008).

Slides from Webinar "Brain Rules for Thinking Smarter", with John Medina, author of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008).

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  • 1. Brain Rules for Thinking Smarter Guest Speaker: John Medina Hosted By: Alvaro Fernandez SharpBrains Brain Fitness Series June 3 rd , 2008
  • 2. An Introduction to SharpBrains
    • Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.
      • For institutions: Market Research, Consulting and Training Services.
      • For individuals: Blog and Educational Website
    • Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.
    • Member of Scientific American Partner Network.
    • Over 10 scientists, educators, as blog Expert Contributors.
    • Featured by NYT, US News & World News, Reuters…
    • Learn more : www.sharpbrains.com
    • Contact: Alvaro Fernandez at [email_address]
  • 3. An Introduction to our Webinar Series
    • #1: “The State of the Brain Fitness Software Market, 2008”
      • May 27th
    • #2 : “ Brain Rules for Thinking Smarter ”, with John Medina
      • June 3rd
    • #3 : “ The Science and Practice of Brain Fitness ”
      • June 10th
  • 4. John Medina and Brain Rules
    • Dr. John Medina: developmental molecular biologist and research consultant.
    • Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)
    • http://www.brainrules.net/
  • 5. My 3 Key Take-Aways
    • Rule #1: Don’t hire coach potatoes (Or be one)
    • Rule #4: Multitask at your peril (and others’)
    • Rule #8: You have one brain
  • 6. Rule #1: Exercise boosts brain power.
    • Best business meeting: walking at about 1.8 miles per hour.
    • Aerobic exercise improves executive functions. No need to run triathlons.
    • Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself
  • 7. The cognitive value of exercise Source: Colcombe, S and Kramer, AF (2003) Fitness effects on the cognitive function of older adults: a meta-analytic study Psych Sci 14: 125 - 130
  • 8. Rule #4: We don't pay attention to boring things.
    • Previous experience and pattern recognition.
    • Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?
    • Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk.
    • The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.
  • 9. Rule #4: We don't pay attention to boring things.
  • 10. Rule #8: Stressed brains don't learn the same way.
    • Stress that lasts about 30 seconds: OK
    • You can actually watch the brain shrink.
    • Stress damages cognition.
    • If you want your kid to get into Harvard, go home and love your spouse.
    • You have one brain.
  • 11. Rule #8: Stressed brains don't learn the same way. Mendl M (1999) Performing under pressure: stress and cognitive function Applied Animal Behavioral Science 65(3): 221 - 244
  • 12. My 3 Key Take-Aways
    • Rule #1: Don’t hire coach potatoes (Or be one)
    • Rule #4: Multitask at your peril (and others’)
    • Rule #8: You have one brain
  • 13. Resources Mentioned
    • Tons of excellent content: http:// www.brainrules.net /
    • Books
      • John Gottman: Raising an Emotionally Intelligent Child
      • Robert Sapolky: Why Zebras Don’t Have Ulcers
      • Bruce McEwen: The End of Stress As We Know It
    • Research
      • Michael Posner: on Attention
      • Art Kramer: on Physical Exercise and Cognition
  • 14. John Medina and Brain Rules
    • Dr. John Medina: developmental molecular biologist and research consultant.
    • Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)
    • http://www.brainrules.net/