Brain Rules for Thinking Smarter, with John Medina

Brain Rules for Thinking Smarter Guest Speaker: John Medina Hosted By: Alvaro Fernandez SharpBrains Brain Fitness Series June 3 rd , 2008

An Introduction to SharpBrains
Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.
For institutions: Market Research, Consulting and Training Services.
For individuals: Blog and Educational Website
Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez.
Member of Scientific American Partner Network.
Over 10 scientists, educators, as blog Expert Contributors.
Featured by NYT, US News & World News, Reuters…
Learn more : www.sharpbrains.com
Contact: Alvaro Fernandez at [email_address]

An Introduction to our Webinar Series
#1: “The State of the Brain Fitness Software Market, 2008”
May 27th
#2 : “ Brain Rules for Thinking Smarter ”, with John Medina
June 3rd
#3 : “ The Science and Practice of Brain Fitness ”
June 10th

John Medina and Brain Rules
Dr. John Medina: developmental molecular biologist and research consultant.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)
http://www.brainrules.net/

My 3 Key Take-Aways
Rule #1: Don’t hire coach potatoes (Or be one)
Rule #4: Multitask at your peril (and others’)
Rule #8: You have one brain

Rule #1: Exercise boosts brain power.
Best business meeting: walking at about 1.8 miles per hour.
Aerobic exercise improves executive functions. No need to run triathlons.
Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself

The cognitive value of exercise Source: Colcombe, S and Kramer, AF (2003) Fitness effects on the cognitive function of older adults: a meta-analytic study Psych Sci 14: 125 - 130

Rule #4: We don't pay attention to boring things.
Previous experience and pattern recognition.
Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before?
Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk.
The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.

Rule #4: We don't pay attention to boring things.

Rule #8: Stressed brains don't learn the same way.
Stress that lasts about 30 seconds: OK
You can actually watch the brain shrink.
Stress damages cognition.
If you want your kid to get into Harvard, go home and love your spouse.
You have one brain.

Rule #8: Stressed brains don't learn the same way. Mendl M (1999) Performing under pressure: stress and cognitive function Applied Animal Behavioral Science 65(3): 221 - 244

My 3 Key Take-Aways
Rule #1: Don’t hire coach potatoes (Or be one)
Rule #4: Multitask at your peril (and others’)
Rule #8: You have one brain

Resources Mentioned
Tons of excellent content: http:// www.brainrules.net /
Books
John Gottman: Raising an Emotionally Intelligent Child
Robert Sapolky: Why Zebras Don’t Have Ulcers
Bruce McEwen: The End of Stress As We Know It
Research
Michael Posner: on Attention
Art Kramer: on Physical Exercise and Cognition

John Medina and Brain Rules
Dr. John Medina: developmental molecular biologist and research consultant.
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008)
http://www.brainrules.net/

http://www.slideshare.net	18
http://www.e-presentations.us	7
http://actdevelopmentcentre.blogspot.com	1

Brain Rules for Thinking Smarter, with John Medina

by SharpBrains Market Research and Innovation Network on Jun 03, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 26

Statistics

Brain Rules for Thinking Smarter, with John Medina — Presentation Transcript