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Brain Health Meets Digital Health
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Brain Health Meets Digital Health

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We will dis­cuss the key high­lights and fore­casts from Sharp­Brains’ lat­est mar­ket report “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to......

We will dis­cuss the key high­lights and fore­casts from Sharp­Brains’ lat­est mar­ket report “The Dig­i­tal Brain Health Mar­ket 2012–2020: Web-based, mobile and biometrics-based tech­nol­ogy to assess, mon­i­tor and enhance cog­ni­tion and brain functioning.”

- Alvaro Fer­nan­dez, CEO of SharpBrains

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  • 1. Brain Health meets Digital Health
  • 2. Chaired by: Hilal Lashuel Associate Professor at the Swiss Federal Institute of Technology-Lausanne (EPFL), YGL Class of 2012 Alvaro Fernandez, CEO of SharpBrains Brain Health meets Digital Health
  • 3. ① Lifelong neurogenesis and neuroplasticity ② 2010 NIH evidence review ③ Digital innovation What’s New
  • 4. New mindset and new toolkit Heart health Reactive, invasive DSM-5 Health Brain Health Mental Health Digital Brain Health
  • 5. Market Overview  State of the Market  Competitive Landscape  Survey (n=3,000+)  Consumer wellness  Innovation Frontier  2013-2020 Outlook
  • 6. Market Overview  State of the Market  Competitive Landscape  Survey (n=3,000+)  Consumer wellness  Innovation Frontier  2013-2020 Outlook
  • 7. Market Overview  State of the Market  Competitive Landscape  Survey (n=3,000+)  Consumer wellness  Innovation Frontier  2013-2020 Outlook
  • 8. Market Overview  State of the Market  Competitive Landscape  Survey (n=3,000+)  Consumer wellness  Innovation Frontier  2013-2020 Outlook
  • 9. The life of a brain
  • 10. Longer lives mean…
  • 11. …a true continuum of development and care Improve performance Delay disease
  • 12. Examples AGE PERFORMANCE 25 50 75 100 PERFORMANCE AGE
  • 13. Market Overview  State of the Market  Competitive Landscape  Survey (n=3,000+)  Consumer wellness  Innovation Frontier  2013-2020 Outlook
  • 14. How To Maximize Transfer Integrate tools into comprehensive, lifestyle solutions To maximize real-world value of tool… 1. Targeted neural processes support real-world activities 2. Minimum “dose” of 15 hours of training per targeted improvement 3. Addressing an individual’s bottleneck/ deficit 4. Adaptive challenge 5. Continued practice Source: The Digital Brain Health Market 2012-2020
  • 15. Validated assessments will be critical to monitor and personalize Source: The SharpBrains Guide to Brain Fitness (second edition)
  • 16. Market Overview  State of the Market  Competitive Landscape  Survey (n=3,000+)  Consumer wellness  Innovation Frontier  2013-2020 Outlook
  • 17. 10 Predictions  Self-administered annual brain health check-up  Cog-ni-tive base-line tests via a mobile device  Web-based brain train-ing to become safer drivers.  Biometrics-aided med-i-ta-tion  iPad-based cog-ni-tive screen-ings  MS: online cog-ni-tive + drug-based ther-apy  cCBT for insom-nia and depres-sion  First brain-based bio-marker to pre-dict depres-sion treat-ment responses  Lumos Labs and/or Neu-roSky ready for IPO  Edu-ca-tional brain fitness campaign by insurer Source: The Digital Brain Health Market 2012-2020
  • 18. Q&A 10 minutes (Included in session recording)
  • 19. Sponsors Partners Thank You for Joining Us!
  • 20. To Learn More… Summit Recordings Book Market Report sharpbrains. com/book/ sharpbrains. com/summit/ sharpbrains.com /market-report/