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From Lap-Tops To Blenders /  Making Video Viral Ciarán Norris, SEO & Social Media Director
Agenda ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Is Viral Marketing?
What?! ,[object Object]
Viral Marketing / Freaky Lap-Tops ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of views target 5,000,000 1,600 8,000 40,000 200,000 1,000,000 Very poor  Poor  Ok  Very good  Excellent  Outstanding  results
Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR
[object Object],[object Object],[object Object],[object Object],Viral Marketing / iPhone Anyone?
Social Media / Who Wants An iPhone? 2,217,541 views in 2 months 2,534,460 views in 4 months
Social Media / Who Wants An iPhone?
Social Media / Who Wants An iPhone? 650% uplift in sales
Viral Marketing / Piggy Backing ,[object Object],[object Object],[object Object],[object Object]
Viral Marketing / Piggy Backing 650% uplift in sales
Viral Marketing / Piggy Backing
Viral Marketing / Piggy Backing
Viral Marketing / Piggy Backing
Viral Marketing ,[object Object]
Viral Marketing / How Not To Do It!
Viral Marketing / How Not To Do It!
Social Media / Wrap It Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?
Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com

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Viral Marketing With Video: SMX London 2007