From Lap-Tops To Blenders /  Making Video Viral Ciarán Norris, SEO & Social Media Director
Agenda <ul><li>What is viral marketing? </li></ul><ul><li>Freaky lap-tops </li></ul><ul><li>iPhone anyone? </li></ul><ul><...
<ul><li>Viral marketing and viral advertising refer to  </li></ul><ul><li>marketing techniques that use pre-existing socia...
What?! <ul><li>Cool stuff that people want to share…. </li></ul>
Viral Marketing / Freaky Lap-Tops <ul><li>Lenovo’s needs </li></ul><ul><li>Let people know who we are </li></ul><ul><li>We...
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops
Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of...
Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR
<ul><li>BlendTec </li></ul><ul><li>Prove product USP </li></ul><ul><li>Make blenders cool </li></ul><ul><li>Sell bucket-lo...
Social Media / Who Wants An iPhone?
Social Media / Who Wants An iPhone? 650% uplift in sales
Viral Marketing / Piggy Backing <ul><li>Piggy backing </li></ul><ul><li>Use viral content without creating any </li></ul><...
Viral Marketing / Piggy Backing 650% uplift in sales
Viral Marketing / Piggy Backing
Viral Marketing / Piggy Backing
Viral Marketing / Piggy Backing
Viral Marketing <ul><li>How not to do it! </li></ul>
Viral Marketing / How Not To Do It!
Social Media / Wrap It Up <ul><li>Build it and they will come? Not necessarily </li></ul><ul><li>Viral doesn’t just happen...
Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?
Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com
Viral Marketing With Video: SMX London 2007
Viral Marketing With Video: SMX London 2007
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Viral Marketing With Video: SMX London 2007

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Presentation on using video for viral marketing from SMX London 2007. See the full presentation, with notes and live links, at http://www.altogetherdigital.com/20071120/viral-marketing-presentation-from-smx-london/

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  • Transcript of "Viral Marketing With Video: SMX London 2007"

    1. 1. From Lap-Tops To Blenders / Making Video Viral Ciarán Norris, SEO & Social Media Director
    2. 2. Agenda <ul><li>What is viral marketing? </li></ul><ul><li>Freaky lap-tops </li></ul><ul><li>iPhone anyone? </li></ul><ul><li>Piggy backing </li></ul>
    3. 3. <ul><li>Viral marketing and viral advertising refer to </li></ul><ul><li>marketing techniques that use pre-existing social </li></ul><ul><li>networks to produce increases in brand awareness, </li></ul><ul><li>through self-replicating viral processes, analogous to </li></ul><ul><li>the spread of pathological and computer viruses. </li></ul><ul><li>Wikipedia (of course!) </li></ul>What Is Viral Marketing?
    4. 4. What?! <ul><li>Cool stuff that people want to share…. </li></ul>
    5. 5. Viral Marketing / Freaky Lap-Tops <ul><li>Lenovo’s needs </li></ul><ul><li>Let people know who we are </li></ul><ul><li>We put out quality products </li></ul><ul><li>We’d like a personality </li></ul>
    6. 6. Viral Marketing / Freaky Lap-Tops
    7. 7. Viral Marketing / Freaky Lap-Tops
    8. 8. Viral Marketing / Freaky Lap-Tops
    9. 9. Viral Marketing / Freaky Lap-Tops
    10. 10. Viral Marketing / Freaky Lap-Tops
    11. 11. Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of views target 5,000,000 1,600 8,000 40,000 200,000 1,000,000 Very poor Poor Ok Very good Excellent Outstanding results
    12. 12. Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR
    13. 13. <ul><li>BlendTec </li></ul><ul><li>Prove product USP </li></ul><ul><li>Make blenders cool </li></ul><ul><li>Sell bucket-loads of blenders </li></ul>Viral Marketing / iPhone Anyone?
    14. 14. Social Media / Who Wants An iPhone? 2,217,541 views in 2 months 2,534,460 views in 4 months
    15. 15. Social Media / Who Wants An iPhone?
    16. 16. Social Media / Who Wants An iPhone? 650% uplift in sales
    17. 17. Viral Marketing / Piggy Backing <ul><li>Piggy backing </li></ul><ul><li>Use viral content without creating any </li></ul><ul><li>Maximise traffic from existing social networks </li></ul><ul><li>Get traffic for free! </li></ul>
    18. 18. Viral Marketing / Piggy Backing 650% uplift in sales
    19. 19. Viral Marketing / Piggy Backing
    20. 20. Viral Marketing / Piggy Backing
    21. 21. Viral Marketing / Piggy Backing
    22. 22. Viral Marketing <ul><li>How not to do it! </li></ul>
    23. 23. Viral Marketing / How Not To Do It!
    24. 24. Viral Marketing / How Not To Do It!
    25. 25. Social Media / Wrap It Up <ul><li>Build it and they will come? Not necessarily </li></ul><ul><li>Viral doesn’t just happen; plan & execute (creative, seeding, etc..) </li></ul><ul><li>Dull product? Make it interesting </li></ul><ul><li>No budget/ideas? Talent imitates, genius steals </li></ul><ul><li>Don’t patronise! </li></ul>
    26. 26. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?
    27. 27. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com

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