From Lap-Tops To Blenders / Making Video Viral Ciarán Norris, SEO & Social Media Director

Agenda What is viral marketing? Freaky lap-tops iPhone anyone? Piggy backing

What is viral marketing?

Freaky lap-tops

iPhone anyone?

Piggy backing

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Wikipedia (of course!) What Is Viral Marketing?

Viral marketing and viral advertising refer to

marketing techniques that use pre-existing social

networks to produce increases in brand awareness,

through self-replicating viral processes, analogous to

the spread of pathological and computer viruses.

Wikipedia (of course!)

What?! Cool stuff that people want to share….

Cool stuff that people want to share….

Viral Marketing / Freaky Lap-Tops Lenovo’s needs Let people know who we are We put out quality products We’d like a personality

Lenovo’s needs

Let people know who we are

We put out quality products

We’d like a personality

Viral Marketing / Freaky Lap-Tops

Viral Marketing / Freaky Lap-Tops

Viral Marketing / Freaky Lap-Tops

Viral Marketing / Freaky Lap-Tops

Viral Marketing / Freaky Lap-Tops

Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of views target 5,000,000 1,600 8,000 40,000 200,000 1,000,000 Very poor Poor Ok Very good Excellent Outstanding results

Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR

BlendTec Prove product USP Make blenders cool Sell bucket-loads of blenders Viral Marketing / iPhone Anyone?

BlendTec

Prove product USP

Make blenders cool

Sell bucket-loads of blenders

Social Media / Who Wants An iPhone? 2,217,541 views in 2 months 2,534,460 views in 4 months

Social Media / Who Wants An iPhone?

Social Media / Who Wants An iPhone? 650% uplift in sales

Viral Marketing / Piggy Backing Piggy backing Use viral content without creating any Maximise traffic from existing social networks Get traffic for free!

Piggy backing

Use viral content without creating any

Maximise traffic from existing social networks

Get traffic for free!

Viral Marketing / Piggy Backing 650% uplift in sales

Viral Marketing / Piggy Backing

Viral Marketing / Piggy Backing

Viral Marketing / Piggy Backing

Viral Marketing How not to do it!

How not to do it!

Viral Marketing / How Not To Do It!

Viral Marketing / How Not To Do It!

Social Media / Wrap It Up Build it and they will come? Not necessarily Viral doesn’t just happen; plan & execute (creative, seeding, etc..) Dull product? Make it interesting No budget/ideas? Talent imitates, genius steals Don’t patronise!

Build it and they will come? Not necessarily

Viral doesn’t just happen; plan & execute (creative, seeding, etc..)

Dull product? Make it interesting

No budget/ideas? Talent imitates, genius steals

Don’t patronise!

Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?

Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com