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Viral Marketing With Video: SMX London 2007
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Viral Marketing With Video: SMX London 2007

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Presentation on using video for viral marketing from SMX London 2007. See the full presentation, with notes and live links, at …

Presentation on using video for viral marketing from SMX London 2007. See the full presentation, with notes and live links, at http://www.altogetherdigital.com/20071120/viral-marketing-presentation-from-smx-london/

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  • 1. From Lap-Tops To Blenders / Making Video Viral Ciarán Norris, SEO & Social Media Director
  • 2. Agenda
    • What is viral marketing?
    • Freaky lap-tops
    • iPhone anyone?
    • Piggy backing
  • 3.
    • Viral marketing and viral advertising refer to
    • marketing techniques that use pre-existing social
    • networks to produce increases in brand awareness,
    • through self-replicating viral processes, analogous to
    • the spread of pathological and computer viruses.
    • Wikipedia (of course!)
    What Is Viral Marketing?
  • 4. What?!
    • Cool stuff that people want to share….
  • 5. Viral Marketing / Freaky Lap-Tops
    • Lenovo’s needs
    • Let people know who we are
    • We put out quality products
    • We’d like a personality
  • 6. Viral Marketing / Freaky Lap-Tops
  • 7. Viral Marketing / Freaky Lap-Tops
  • 8. Viral Marketing / Freaky Lap-Tops
  • 9. Viral Marketing / Freaky Lap-Tops
  • 10. Viral Marketing / Freaky Lap-Tops
  • 11. Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of views target 5,000,000 1,600 8,000 40,000 200,000 1,000,000 Very poor Poor Ok Very good Excellent Outstanding results
  • 12. Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR
  • 13.
    • BlendTec
    • Prove product USP
    • Make blenders cool
    • Sell bucket-loads of blenders
    Viral Marketing / iPhone Anyone?
  • 14. Social Media / Who Wants An iPhone? 2,217,541 views in 2 months 2,534,460 views in 4 months
  • 15. Social Media / Who Wants An iPhone?
  • 16. Social Media / Who Wants An iPhone? 650% uplift in sales
  • 17. Viral Marketing / Piggy Backing
    • Piggy backing
    • Use viral content without creating any
    • Maximise traffic from existing social networks
    • Get traffic for free!
  • 18. Viral Marketing / Piggy Backing 650% uplift in sales
  • 19. Viral Marketing / Piggy Backing
  • 20. Viral Marketing / Piggy Backing
  • 21. Viral Marketing / Piggy Backing
  • 22. Viral Marketing
    • How not to do it!
  • 23. Viral Marketing / How Not To Do It!
  • 24. Viral Marketing / How Not To Do It!
  • 25. Social Media / Wrap It Up
    • Build it and they will come? Not necessarily
    • Viral doesn’t just happen; plan & execute (creative, seeding, etc..)
    • Dull product? Make it interesting
    • No budget/ideas? Talent imitates, genius steals
    • Don’t patronise!
  • 26. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?
  • 27. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com