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Viral Marketing With Video: SMX London 2007
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Viral Marketing With Video: SMX London 2007

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Presentation on using video for viral marketing from SMX London 2007. See the full presentation, with notes and live links, at ...

Presentation on using video for viral marketing from SMX London 2007. See the full presentation, with notes and live links, at http://www.altogetherdigital.com/20071120/viral-marketing-presentation-from-smx-london/

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Viral Marketing With Video: SMX London 2007 Viral Marketing With Video: SMX London 2007 Presentation Transcript

  • From Lap-Tops To Blenders / Making Video Viral Ciarán Norris, SEO & Social Media Director
  • Agenda
    • What is viral marketing?
    • Freaky lap-tops
    • iPhone anyone?
    • Piggy backing
    • Viral marketing and viral advertising refer to
    • marketing techniques that use pre-existing social
    • networks to produce increases in brand awareness,
    • through self-replicating viral processes, analogous to
    • the spread of pathological and computer viruses.
    • Wikipedia (of course!)
    What Is Viral Marketing?
  • What?!
    • Cool stuff that people want to share….
  • Viral Marketing / Freaky Lap-Tops
    • Lenovo’s needs
    • Let people know who we are
    • We put out quality products
    • We’d like a personality
  • Viral Marketing / Freaky Lap-Tops
  • Viral Marketing / Freaky Lap-Tops
  • Viral Marketing / Freaky Lap-Tops
  • Viral Marketing / Freaky Lap-Tops
  • Viral Marketing / Freaky Lap-Tops
  • Viral Marketing / Freaky Lap-Tops 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Level of success Number of views target 5,000,000 1,600 8,000 40,000 200,000 1,000,000 Very poor Poor Ok Very good Excellent Outstanding results
  • Viral Marketing / Freaky Lap-Tops Equivalent to $10m of ads/PR
    • BlendTec
    • Prove product USP
    • Make blenders cool
    • Sell bucket-loads of blenders
    Viral Marketing / iPhone Anyone?
  • Social Media / Who Wants An iPhone? 2,217,541 views in 2 months 2,534,460 views in 4 months
  • Social Media / Who Wants An iPhone?
  • Social Media / Who Wants An iPhone? 650% uplift in sales
  • Viral Marketing / Piggy Backing
    • Piggy backing
    • Use viral content without creating any
    • Maximise traffic from existing social networks
    • Get traffic for free!
  • Viral Marketing / Piggy Backing 650% uplift in sales
  • Viral Marketing / Piggy Backing
  • Viral Marketing / Piggy Backing
  • Viral Marketing / Piggy Backing
  • Viral Marketing
    • How not to do it!
  • Viral Marketing / How Not To Do It!
  • Viral Marketing / How Not To Do It!
  • Social Media / Wrap It Up
    • Build it and they will come? Not necessarily
    • Viral doesn’t just happen; plan & execute (creative, seeding, etc..)
    • Dull product? Make it interesting
    • No budget/ideas? Talent imitates, genius steals
    • Don’t patronise!
  • Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com Questions?
  • Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com