New Or Old? The Future Of Media? Ciarán Norris, Director: Search, Affiliate & Social Media

Does The Future Look Like This?

What Does The Future Look Like? Creating a social media strategy Case Study: Brylcreem Case Study: Transport For London Summary/Questions

Creating a social media strategy

Case Study: Brylcreem

Case Study: Transport For London

Summary/Questions

What Is Old Media?

gastev on flickr

kb35 on flickr

Joao Pedro, uai ! on flickr

What Unites These?

Centralised Production Phillie Casablanca on flickr

Centralised Distribution elisasizzle on flickr

One To Many Model jem on flickr

Massive Ad Revenue yomanimus on flickr

What’s Changing?

50 Million Audience In: 38 Years Filmore Photography on flickr

50 Million Audience In: 13 Years dailyinvention on flickr

50 Million Audience In: 4 Years rileyroxx on flickr

50 Million Audience In: 3 Years jjuanpol on flickr

50 Million Audience In: 2 Years jaycameron on flickr

So What Is New Media?

New Media Is Only New If You’re Old

So What Does This Mean?

Source: Oxyweb.co.uk & Alexa

10 Of Top 20 Sites Are Social Source: Alexa

10 hours of video uploaded to YouTube every minute Facebook would be the 5 th largest country in the world Over 133 million blogs created since 2002 15-24 yr olds spend 2.14 billion minutes per month on Bebo 800 million photos uploaded to Facebook every month Social media sites are 5 of top 10 most popular globally Sources include TechCrunch, Facebook, Wikipedia, Technorati, Bebo, Alexa

Is Old Media Dying?

ReservasdeCoches.com on flickr 2009 Q1 = $51m Loss

2008 = £2.55bn Loss Indiewench on flickr

Source: Roy Greenslade /The Guardian UK Newspapers Since Jan 08

So Social Media’s Winning?

Source: Read Write Web 100% Of Inventory For Sale 2008 = $25m

Jonsson on flickr 3% Of Inventory For Sale 2008 = $500m Loss

1/18 Of 100m Videos Are UGC

So What Does This Mean?

Social media allows people to maintain a wider circle of friends than ever before, and talk to all of them more easily than ever before… But they still like to talk about the same stuff.

People Don’t Change, Tech Does

But They’ll Sort It Out, Won’t They?

22 Million Views $0 Revenue

D’OH!

D’OH!

Questions ? Give me a shout.. Ciarán Norris [email_address] - bast - on flickr Questions

Give me a shout..

Ciarán Norris

[email_address]

Ciarán Norris, ciaran.norris@altogetherdigital.com