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[Webinar] Organizing for Content, with Rebecca Lieb

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Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content …

Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level.

Attend this webinar with industry analyst Rebecca Lieb, to explore scalable organizational models for addressing content needs across the enterprise. Rebecca will share her findings from interviews of 78 stakeholders - including brands, content service providers, and domain experts - which were recently published in her report, Organizing for Content. Download the report from the Altimeter Group website: altimetergroup.com/research

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