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[Webinar] Defining and Mapping the Native Advertising Landscape

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In a follow up to her report, analyst Rebecca Lieb addresses the following questions in this one-hour webinar: What is native advertising and, by extension, what is it not? She also maps and......

In a follow up to her report, analyst Rebecca Lieb addresses the following questions in this one-hour webinar: What is native advertising and, by extension, what is it not? She also maps and outlines product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms. What opportunities are inherent in this nascent form of digital marketing? And what are the inherent risks and pitfalls?

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