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[Webinar] The Social Media ROI Cookbook, with Susan Etlinger

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The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This webinar discusses six primary approaches, as well ...

The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This webinar discusses six primary approaches, as well as case studies, for how organizations measure the impact of social media on revenue.

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